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  1. #1
    Full Member webpartner's Avatar
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    I just received this email from Coldwater Creek....

    Dear Bob <webpartner>
    We regret to inform you that Coldwater Creek has removed you from its
    Affiliate Program. Merchants may remove affiliates from their programs for
    many different reasons, including violation of legal terms, inactivity, changes
    in site content, etc. Most likely you have not been active in our program, sent
    us any visitors or recorded any sales in the last two years.

    We continue to offer many different tools to our affiliate to convert users into
    Coldwater Creek customers. If you have been unable to use these or would
    like some assistance in driving sales to our sites, please contact us.

    Occasionally an affiliate is removed in error. If you feel that you have been
    removed in error, have removed the trademark bids, or would like further
    clarification on why you were removed, please contact me at phone number
    or email below.

    Sincerely,
    Jamie Birch
    Partner Marketing Manager
    Coldwater Creek
    208-265-3958
    jbirch@thecreek.com

    NOTICE: This communication contains confidential information and may be
    privileged. If you are not the intended recipient or believe that you have
    received this communication in error, please reply to the sender indicating
    that fact and delete the copy you received. In addition, you should not print,
    copy, retransmit, disseminate or otherwise use the information, unless
    otherwise expressly indicated in this communication.

    --------------------------------

    Since I signed no agreement of confidentiality, and I see no copyright or
    trademark notices...then “may be privileged” and “should not retransmit” are
    not legally binding... so... I choose to ignore them...

    This was my reply to their notification....

    Dear Mr. Birch...

    Thank you for your notice of our current status...
    The fact is that we have been converting most of our sites to a data feed
    format which means that the reason that you have had no traffic from our
    network is
    that you either have no data feed or that you expect us to pay $250.00
    to LinkShare to set it up... This is not something that we are prepared to do at
    this time...

    However should you decide to offer a FREE data feed in the future we would
    be glad to reconsider your site for inclusion in our network.

    Also, I am curious as to why you shut down your forum on abestweb. I would
    welcome the opportunity to exchange dialog with a representative of your
    company in an open and friendly forum to resolve any problems that may
    occur on a daily basis. I read the closing notice and I think that “budget
    concerns” would only have to be adjusted slightly to allow for this important
    interface between you and us, your affiliates, to be included in the budget.

    Thank you for your diligence in notifying us and we hope to be working with
    you in the future..

    Bob
    ............

    Anybody else getting these kind of emails from Coldwater or other
    merchants...?
    Seems kinda’ like strong armed tactics to me...
    <Font size="1" color="99000">Never doubt anybody's word for anything... but... Always double check everything... - Grandpa</font>

  2. #2
    Affiliate Miester my2cents's Avatar
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    i got one...

    they will be removed!

    it they want to be shrt sighted... that is OK with me!

    As has been discussed before here at ABW...

    it costs almost nothing to keep all affiliates active or inactive in the database...

    some affiliates take time to get going....

    Joe
    ++++++++++++++++++++++++++++++++++++++++++
    that's my2cents, 'cuz I'm a legend in my own mind....

  3. #3
    ABW Ambassador Ron Bechdolt's Avatar
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    Yep, they dropped me too. I only had one of their links on my mall site and had planned to use them for a dedicated datafeed site in the future.

    Oh, well.
    Ron Bechdolt | Affiliate Program Management Consultant
    7 Days A Week Marketing

  4. #4
    ABW Ambassador erninator's Avatar
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    I watched my sales drop dramatically with them so I dumped them before they could dump me. They used to perform well on my mall. Since then their competition has picked up the slack.
    ~Ernie

  5. #5
    http and a telephoto
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    I thought it was just me, LOL. Guess they are dropping all the "clean" affiliates so they can focus on the parasites...
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  6. #6
    The slot machine that IS paid! Billy Kay's Avatar
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    Everyone chip in - you owe me $20.49 - you don't get paid when you drop them right?:

    Dear Jamie Birch

    We regret to inform you that The Mail Order Shoppe has removed Coldwater Creek from its websites, and has terminated our partnership.

    Affiliates may remove merchants for many different reasons, including association with know parasites, inactivity, inability to convert traffic, clueless affiliate manager, changes in site content, etc. Most likely it's the way you treat your so-called "partners" as posted on ABW.

    Occasionally a merchant is removed in error. If you feel that you have been removed in error, have terminated all associations with parasites, have ceased acting as both a merchant and an affiliate, or would like further clarification on why you were removed, please contact me at email above.

    Sincerely,
    B Knoblach

  7. #7
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    My theory is that Jamie Birch is going to leave Coldwater Creek soon and he wants to the distroy their affiliate program before he leaves. So, like this another AM would have a very hard time taking him over.

  8. #8
    pph Expert! Gordon's Avatar
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    I like that Billy
    One day parasites and their ilk will be made illegal, I bet a few Lawyers will be pissed off when the day comes.
    Mr. Spitzer is fetching it nearer

    YouTrek

  9. #9
    ABW Ambassador Nova's Avatar
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    I seen Jamie around here and if you do read this Jamie I send you an email and would like to know your input!

    ASAP pls...

    TIA

    What COC stand for? Crooks Overwriting Commission
    Don't worry tracking is Infected

    Live life to the fullest, You only get 1 chance. Enjoy it while you can... Nothing last forever!

  10. #10
    The slot machine that IS paid! Billy Kay's Avatar
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    For the record, I just rec'd a reply to my email (see above). Jamie was both prompt and professional in his response.

    See! I post good merchant experiences also!!

  11. #11
    ABW Ambassador Nova's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Billy Kay:
    For the record, I just rec'd a reply to my email (see above). Jamie was both prompt and professional in his response.

    See! I post good merchant experiences also!! <HR></BLOCKQUOTE>

    Ditto! Thank you so much Jamie.

    What COC stand for? Crooks Overwriting Commission
    Don't worry tracking is Infected

    Live life to the fullest, You only get 1 chance. Enjoy it while you can... Nothing last forever!

  12. #12
    Member
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    I received some garbage about preserving their brand?!

    asdsadsa,

    I think that email gave you a good reason. We no longer see your site
    as a good fit with our program.

    Over the last two years we have increased our web, catalog and retail
    presence. With that we are now much more protective of our brand. We
    evaluated every affiliate in our program for not only profitability but
    also how they fit in with the direction of our brand.

    I fought to keep many sites in, but many no longer fit with our
    direction.

    I have enjoyed working with you and your site, but there isn't much I
    can do.

    We no that we will be losing sales, but sometimes that is necessary to
    create a strong brand.

    what a bunch of bullsh*t

    How do I tarnish their brand.. you can't market inthe SE's for them so any traffic I send is traffic from MY brand that I have created by keeping my visitors coming back for me?!

  13. #13
    Mama in Charge Anne's Avatar
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    even though they only pay 2% on outlet items and have ZERO return days... I think would still be ethical for one to respect this request:

    NOTICE: This communication contains confidential information and may be
    privileged. If you are not the intended recipient or believe that you have
    received this communication in error, please reply to the sender indicating
    that fact and delete the copy you received. In addition, you should not print,
    copy, retransmit, disseminate or otherwise use the information, unless
    otherwise expressly indicated in this communication.

  14. #14
    The slot machine that IS paid! Billy Kay's Avatar
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    A merchant emailed me yesterday to see if I opted into a private offer yet.

    I replied yes.

    his response is below:
    -------------------
    Thanks
    [His Name]

    NOTICE: This communication contains confidential information and may be
    privileged. If you are not the intended recipient or believe that you have
    received this communication in error, please reply to the sender indicating
    that fact and delete the copy you received. In addition, you should not print,
    copy, retransmit, disseminate or otherwise use the information, unless
    otherwise expressly indicated in this communication.
    ---------------

    Which part of "Thanks" is confidential.

    Normally, I'd agree, but the confidentiallity clause is being used like a tag line/sig file nowdays.

  15. #15
    Super Sh!t Stirrer SSanf's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> they only pay 2% on outlet items and have ZERO return days <HR></BLOCKQUOTE>

    Cripes! Well, sounds like being dropped from their program ain't no big deal. Surely you can do better.

    If you will accept THAT, what next, work for free?
    Comments are opinion unless otherwise noted. Remember, pillage first. Then burn. Half of all people in the world have IQs under 100. You best learn to trust ol' SSanf!

  16. #16
    Full Member webpartner's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>even though they only pay 2% on outlet items and have ZERO return days... I think would still be ethical for one to respect this request:
    <HR></BLOCKQUOTE>
    Anne...

    My post had nothing to do with “how much they pay” or their
    “return days” and this certainly has nothing to do with ‘ethics’...

    First of all, I think that it’s very presumptuous on their part to
    ‘assume’ my confidentiality, which is something that I do not give
    lightly... my stock response to anyone who says “promise not to tell?”
    is... “that depends on what you’re going to say.”

    If I make a promise... I keep it... If I give my word... I stand by it...
    But, when someone I don’t even know ‘assumes’ I’ll keep their secret...
    I feel no obligation whatsoever to be bound by that person’s request...
    as a matter of fact... I resent the assumption... Even so, if you read my
    response, it was professional and courteous...

    It may be more clever, as you say, to keep quiet... It may even be good
    business to keep your mouth shut and go with the flow... but I see nothing
    ‘unethical” about ignoring an ‘assumed’ confidence that I never agreed to...

    Billy Kay is right... it’s nothing but an intimidating tag line... and,
    in my opinion, loxly is hitting pretty close to the truth when she said
    “they’re dropping all the clean affiliates to focus on parasites”...

    They’re going where the money is and I don’t really believe that they
    are too worried about us affiliates or how ‘ethical’ it may be... I also
    don’t believe that this is the end of their ‘changes’... guess we’ll see...
    JMHO....
    <Font size="1" color="99000">Never doubt anybody's word for anything... but... Always double check everything... - Grandpa</font>

  17. #17
    ABW Ambassador Andy's Avatar
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    It's pretty obvious to me why they closed their ABW forum. I believe they said the budget just wouldn't allow for them to continue paying for a forum.

    Now I see why: higher expenses due to their relationship with parasites, and they're squeezing what's left of their affiliate base to make ends meet.

    Promote their competition - tell your visitors to ignore any spyware pop ups that might appear on their screen. Tell them to not buy from a company that would advertise in this manner.

    Andy

  18. #18
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    Hey folks,

    I know that many of you are dissapointed with Jaime's decision - but you all should know that he is one of the most vocal anti-parasite AMs in the game. He goes to bat for the industry all the time.

    The bottom line is that some affiliate programs are narrowing their affiliate base so that it's easier to manage - can't blame them for that. Take Brooks Brothers and Macy's - they only have like 200-300 affiliates each, and both of those guys run decent programs.

    That being said, I side with my2cents in that having a robust affiliate base doesn't hurt anything. It's great for a merchant because all of those links help with link popularity. On the flip side, it's great for an affiliate because they have an opportunity generate sales at any given time. I have had some "sleeping lions" in my program that had been inactive for 1+ yrs. and came out of nowhere to become top performers. That is why Overstock.com has, and always will have, an open door policy. So feel free to join up with us at any time (http://www.overstock.com/alliance.html)! I promise to provide you with tools that will help you succeed.

    Also, Bob (webpartner) - we have a free datafeed so feel free to contact me directly if you want access.

    Cheers,

  19. #19
    Full Member webpartner's Avatar
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    J.T....

    Thank you for shedding some light on this and especially for
    letting us know that Jamie is strongly anti-parasite... we can
    use all the help that we can get...

    We’ve been using the Overstock data feed for about a month now
    and we’re still tweaking it and trying to get the layout just the way
    we want it, but we’re very pleased with it overall...

    We’re also pleased with the csv format... please keep it going
    even though you’ve started the new xml feed... we prefer csv
    and I hope you’re planning to keep them both...

    Bob...
    <Font size="1" color="99000">Never doubt anybody's word for anything... but... Always double check everything... - Grandpa</font>

  20. #20
    ABW Ambassador
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by J.T. Stephens:
    ... and Macy's - they only have like 200-300 affiliates each, and both of those guys run decent programs. <HR></BLOCKQUOTE>decent, huh? Macy's had no trouble approving a site that barely exists, but took several rejections to finally approve another one that has thousands of visitor traffic per day. don't really know what they're up to.

    but J.T., you're good. i'll spread out your links on my site and see what happens.

  21. #21
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    I emailed Jaime and she told me

    "Frankly, we are no longer interested in getting on every site out
    there. We need to protect our brand and maintain profitability. Unlike years
    past, many merchants are seeing that the idea that the affiliate program
    is the most profitable channel, well it just isn't true in every instance."

    I took them off today cause I don't think they value what affiliates bring to the table.

  22. #22
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Todd,

    FYI - Jamie is a man.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  23. #23
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    Sorry. Didn't know that. I didn't mean any disrespect. Cold Water Creek will never grow as long as he is the affiliate manager. Maybe their whole company feels this way about affiliates in general. We are the life blood of many companies, but I guess they don't see it that way.

  24. #24
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Todd,

    Didn't mean anything except a FYI.

    Additionally, I don't these decisions or new policies are "Jamie's" doing ... it's corporate.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  25. #25
    ABW Ambassador Joey's Avatar
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    I just got the email too.

    It's disappointing to see that so many merchants have taken this attitude. I have one merchant that took months for me to start promoting. Now that I am, I'm producing over $30,000 a month in sales for them.

    I have relationships with 300+ merchants. I'd much rather spend my time building sites for them than emailing them asking to let me back into their programs.

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