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  1. #1
    ABW Ambassador
    Join Date
    January 17th, 2005
    I see it's full now and registrations are no longer being accepted.

    I can't help but wonder what the agenda will be and who will be covering what topics. Of course I had to speculate a bit here and was wondering if the agenda would look anything like this:

    1) COC
    1.1) Enforcement of the COC (or lack of it) as well as discussion regarding lack of procedures and forms for sharing of data entry concerning violations.
    1.2) 60 days how long is that really? You really don't want to know .

    2) Diversions Update
    2.1) What CJ and other networks are doing to protect against affiliate theft while allowing dumb merchants who choose to be charged commissions for users that go directly to their sites, go to their sites from search engines, go to their sites from their emails or go to their sites via their own ppc ads. Ugggh Nothing!
    2.2) steps being taken to allow merchants dedicated to be parasite free - just that. Ugggh nothing!

    3) CJ Improvements - what are we doing to make non parasitic affiliates less effective (oops I meant more easily diverted from - ooops I meant to say more effective).
    3.1) The cj bot and the real truth about who is using it and the data gathered from it.
    3.2) Reporting and Tracking Features - what features we are taking away next.
    3.3) Ebates will finally be removed from the home page login as a featured success story but... will be replaced by topmoxie.

    4) Open House with Open Bar (courtesy of topmoxie, ebates, whenu, gator, sahs, and finally "huntbar")

    It is expected that sections 1, 2 and 3 will not be covered in detail and should last approximately 5 minutes each (enough for introductions and to say we are not responding). The real fun and business deals will be gained from session 4 where you can strike up special deals and get all kinds of perps from the sponsors.

    I wonder how close I am in my speculations?

    For those attending please ask the hard questions and let us know what the answers are. Many are "dying slowly" to know.

    PeePee merchants with PooPoo policies allow our earnings to be flushed down the crapper.

    Why give parasites unlimited cookie durations and credit for sales where they divert our users and overwrite our cookies. PP merchants directly support what many consider unfair trade practices and thievery!

  2. #2
    ABW Ambassador flamingoworld's Avatar
    Join Date
    January 18th, 2005
    I will be there with bells on....

    Sunday, September 21, 2003
    12:00 - 4:00 PM Pre-Registration

    1:00 - 4:00 PM Pre-Conference Session

    Pay-for-Performance 101
    Lisa Riolo, Vice President, Client Development, Commission Junction with Danielle Stone & Steve Winterhalter, Account Development Managers, Commission Junction

    This pre-conference seminar provides an overview of performance marketing fundamentals for both publishers and advertisers. Plan to attend this class to learn or review the key program components that drive success in pay-for-performance marketing. Topics covered include program implementation strategies, best practices, and a tour of the Commission Junction Account Manager 6.0 for advertisers and publishers.

    5:00 - 8:00 PM Welcome Reception at Commission Junction

    Join the Commission Junction staff and fellow attendees for an open house at our Santa Barbara headquarters. This is a great opportunity to greet old friends and colleagues or meet new ones. Shuttles for guests to and from our office and the DoubleTree Resort will be provided. First shuttle will leave the DoubleTree Resort at 4:45 PM from just outside the main lobby. Drinks and appetizers will be served. Dress is business casual.

    Monday, September 22, 2003

    7:30 - 9:00 AM Registration & Breakfast

    9:00 - 11:00 AM General Session

    Opening Remarks
    Elizabeth Cholawsky, Senior Vice President, Marketing and Product Development, Commission Junction

    Commission Junction - Keeping Our Eye on The Ball
    Jeff Pullen, President and CEO, Commission Junction

    Jeff Pullen will present his views on our industry and Commission Junction’s 2003 corporate strategies. Commission Junction measures success by the quality of our network and services, and the results we achieve for our clients. In this session, Jeff will show how these goals guide us toward our vision of becoming the online marketing solution provider of choice.

    Going Online - Thoughts on the Past, Present, and Future
    Tiffany Shlain, Founder and Director of Webby Awards and Good Morning America Internet Expert

    From her unique perspective, Tiffany Shlain will explore the evolving world of high technology, revealing how the Internet has changed the way we live and work. She will uncover the challenges and opportunities that lie ahead, and provide insight into the smartest ways to do business online in the future. Tiffany will share proven best practices, her take on online business models that work and what we can expect to see on the Web going forward. In this keynote presentation, she will introduce her concept of "The Blueprint for a Better Web," posing the questions you should be asking as you continue to develop your business online, and you will leave with tactical knowledge for improving your e-business.

    A Look at the Commission Junction Product Strategy
    Elizabeth Cholawsky, Senior Vice President, Marketing and Product Development, Commission Junction

    Commission Junction’s technical and service solutions are designed to accommodate the evolving needs of our market and capitalize on opportunities presented by industry progress. Join Elizabeth in this exciting session for advertisers and publishers, where she will share her views on our market and how Commission Junction is positioned to offer clients advanced online performance-based marketing solutions that will continue to meet the needs of your company.

    11:00 - 11:15 AM Break

    11:15 - 12:00 PM General Session

    The Success of Search and Where It Is Headed
    Paul Schulz, Senior Vice President, Marketing and General Manager, Online Business, Overture

    Online marketers are rushing into search marketing in droves in an attempt to capitalize on this effective tool, but not everyone has the knowledge they need to drive results. Whether you already have a strategy in place or are just beginning to learn about search marketing techniques, in this session Overture’s Paul Schulz will provide essential information about the market — why search has moved to the forefront of online advertising discussions, where the industry is headed, and how Overture will help to shape search marketing’s future.

    12:00 - 1:30 PM Lunch

    1:30 - 2:20 PM Breakout Courses (choose one)

    Developing for Advertiser Success
    Nathan Fish, Product Manager and Scott Martin, Account Development Manager, Commission Junction

    In this session advertisers will learn from a Commission Junction advertiser account development manager and a product manager key strategies to improve their program management practices, and specifically how the Web-based interface, Account Manager 6.0, was developed to support those techniques. You will leave this session understanding how item-based commissions can diversify your publisher offering, the benefits of segmenting your publisher groups, and how to best use the creative options supported by the Commission Junction product offering.

    Developing for Publisher Success
    Craig Battles, Product Manager and Jennifer Christy, Account Development Manager, Commission Junction

    Publishers, in this session you will learn from a publisher account development manager, together with a product manager, specific strategies for developing your performance-based marketing initiatives and specifically how the Web-based interface, Account Manager 6.0, has been developed to support those tactics. You will leave this session learning about how to reconcile your monthly payments, utilize creative offerings available through the interface, and manage your online relationships effectively.

    Lab (requires appointment)
    See below for details.

    2:20 - 2:30 PM Break

    2:30 - 3:20 PM Breakout Courses (choose one)

    Search Marketing and Affiliates Unite
    Gary Stein, Analyst, Jupiter Research

    Noel McMichael, CEO, Marketleap
    Mondy Beller, Vice President of Marketing,
    Daniel A. Washburn, Merchant Development, Mezi Media
    James Jessup, Account Development Manager, Commission Junction

    In a recent article, Lisa Riolo of Commission Junction wrote, “Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. While both have proven to be effective advertising strategies, Web publishers are now merging them into a powerful but controversial method for driving online results by jockeying for top search engine placements with advertiser’s affiliate marketing links alongside those same advertisers. Advertisers engaged in performance-based marketing are left to decide if these publishers are undermining their branding and search marketing efforts or providing a valuable service.” Attend this panel moderated by Jupiter Research analyst Gary Stein as they answer the question – Can search marketing and affiliate marketing co-exist?

    State of Online Creative
    Tiffany Shlain, Founder & Director, Webby Awards and Good Morning America Internet Expert

    Peter Figueredo, CEO & Co-Founder, NETexponent
    Chip Russo, Director, Western Region, Eyeblaster
    additional panelists to be announced

    Join these online marketers as they discuss the current state of online creative — What trends do they see emerging as big brands and traditional advertisers continue to enter the space and users begin demanding more interactive experiences? Are online marketers being encouraged to keep it simple as evidenced by the high conversion of text-based ads? And, what about pop-ups — thing of the past or here to stay?

    3:20 - 3:30 PM Break

    3:30 - 4:20 PM Breakout Courses (choose one)

    Commit to Develop Long-term Publisher Relationships
    Jon Moises, Corporate Programs Marketing Manager, Quicken Loans
    Jeff Ransdell, Account Development Manager, Commission Junction

    Broadening your perspective of publisher success beyond their performance in the current campaign you are running is essential for the long-term success of your pay-for-performance program. In this session, we have teamed up Jeff Ransdell, Commission Junction account development manager, with advertiser Jon Moises from Quicken Loans to outline techniques for developing strong publisher relationships that will stand the test of time. Learn how performance incentives, regular communication, motivation and commitment to your publisher relationships can position your program for greater success.

    Engaging Content Wins
    Scott Olrich, Senior Vice President and General Manager, Topica, Inc.
    Brendan Hart, National Geographic

    In this session, Scott Olrich and Brendan Hart will detail the importance of content development for your email campaigns. Learn optimal planning and scheduling for email communications, how to develop an editorial calendar, ideal timing and content for newsletters and seasonal campaigns, and the best practices that you should always keep in mind when using email marketing.

    4:20 - 4:30 PM Break

    4:30 - 6:00 PM General Session

    Mastermind Roundtables — Talk one-on-one with selected guest speakers

    Back by popular demand, Mastermind Roundtables gives CJU attendees an opportunity for interactive roundtable discussions with selected CJU guest speakers and resident Commission Junction experts.

    7:00 - 8:00 PM Cocktail Hour, hosted by Commission Junction

    8:00 - 9:30 PM Annual Dinner & Horizon Awards Presentation, hosted by Commission Junction

    9:30 - 12:00 AM Club Network, hosted by Commission Junction

    Tuesday, September 23, 2003

    8:00 - 9:00 AM Breakfast

    Lab (requires appointment)
    See below for details.

    9:00 - 10:00 AM General Session

    Leveraging Multiple Marketing Channels for Success
    Jeff Housenbold, Vice President Business Development and Internet Marketing Group, eBay

    In its eighth year of business, eBay is not only one of the most popular shopping sites on the Web, it is also one of the most successful Internet companies. How do they do it? Join Jeff Housenbold in this keynote presentation as he shares eBay’s strategic vision and how his team applies best practices across multiple marketing channels to leverage the success of each, thereby achieving spectacular results across the board.

    10:00 - 10:30 AM Break

    10:30 - 11:15 AM Breakout Courses (choose one)

    Advertiser Success Story -
    Darnel J. Moore, Project Manager, Affiliate Program - MLB Advanced Media, L.P.,

    Alum Darnel Moore returns to CJU and shares key findings from his past year. Having designed and implemented a strategic online marketing plan focused on results, Darnel illustrates the benefits of building and managing strong publisher relationships, executing critical and suggested best practices, and integrating solutions for other online marketing initiatives into your pay-for-performance efforts.

    Publisher Success Story - LookSmart
    Ki Mun, Vice President Operations, LookSmart

    Learn from an industry leader. LookSmart boasts an extensive distribution network featuring top portals, search engines and ISPs. One of LookSmart’s key differentiators is its editorial review of advertisers’ search submissions. This approach generates highly relevant content, which leads to qualified traffic and strong conversion rates. Discover LookSmart’s evolving strategies and how it successfully works with performance-focused businesses of all sizes to drive results.

    11:15 - 11:30 AM Break

    11:30 - 12:30 PM Breakout Courses (choose one)

    The Importance of Brand Online
    Carol Steinberg, Director Portal Marketing & Business Development -, QVC

    Many well-established brands achieve their success by carefully building and managing the brand over a long period of time. Along with strong positioning and messaging, the best brands also adapt to the changing markets and marketplaces. Join Carol Steinberg as she discusses the importance of brand, the move to online marketing, and working with other brand owners across multiple channels. Carol also shares insights on how to build incremental revenue and leverage, but not depend on, brand recognition.

    Finding New Audiences Online
    Lisa Riolo, Vice President of Client Development, Commission Junction

    The best marketers research, develop and test their ideas for developing a new audience before launching a campaign. A great advantage that online advertisers and publishers have over their offline counterparts is that the research, development and testing phases are conducted with a lower investment of time and money. Grow your audience and your business by following the same basic steps as offline marketers but with greater efficiency. This session provides tips and techniques for identifying and promoting to a new audience and suggestions for better campaign optimization.

    Lab (requires appointment)
    See below for details.

    12:30 - 2:00 PM Lunch

    2:00 - 3:00 PM Commission Junction Insider Panel - Live Message Board

    3:00 - 3:30 PM Closing Remarks
    Jeff Pullen, President and CEO, Commission Junction

    Connie Berg

  3. #3
    Full Member
    Join Date
    January 17th, 2005
    Sure wish they would run one on the east coast.

    Scott Marino

    CJ ~ 12% commission / 60 day cookies / unlimited actions / parasite free

  4. #4
    ABW Ambassador Andy's Avatar
    Join Date
    January 18th, 2005
    If Ebates gets an award again this year, I think I'll


    "If you were born to be shot, you'll never be hung." -Unknown

  5. #5
    ABW Ambassador flamingoworld's Avatar
    Join Date
    January 18th, 2005
    If they do, I will on them!

    Connie Berg

  6. #6
    Super Sh!t Stirrer SSanf's Avatar
    Join Date
    January 18th, 2005
    Overture? Does ANYBODY use them anymore?

    Mr.Merchant, if you do business in any way what-so-ever with parasites, your products will not be sold on my sites!!

    LISTEN! CJ don't give no whistles no more! I can hear the music of another piper!

  7. #7
    ABW Ambassador Andy's Avatar
    Join Date
    January 18th, 2005
    @ Connie:

    If you don't want to get yourself messy, hot soup in the lap has a similar effect! Just start practicing your "Oh my gosh, I'm so sorry Paul!!! I can't believe I did that!" act now.

    If you're not sure how it goes, just do what Ebates does when they get caught overwriting cookies, which they are apparently doing again. Check the Ebates forum...


    "If you were born to be shot, you'll never be hung." -Unknown

  8. #8
    ABW Ambassador flamingoworld's Avatar
    Join Date
    January 18th, 2005
    I won't get messy, I thought I would wait and stand on the balcony and lean over when Paul is underneath....

    Connie Berg

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