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  1. #1
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    Is a high EPC (ours, not the merchants) due to selling high ticket items, a lot of low ticket items, or both?

    ...or does it reflect very good conversion rates no matter the dollar amount of the items sold?

    Our EPC hovers around $4.00. To increase the amount of cash CJ puts in our account every month, we need to either:

    1. Send more traffic converting at the same EPC
    2. Increase our EPC

    Is this correct? If so, how do we increase our EPC? Pre-selling better, including better add copy on our site? Selling bigger ticket items?

    Anyone have any suggestions on increasing our EPC, or does it matter? I guess we need to know how to increase our check with the same amount of traffic to our site (and then we'll get more traffic to further increase the size of our check!)


    Thanks!

    Mel
    Goal: $4500 per month by Christmas, 2003
    Sunset Beach Trading Company - Financially Free in 2003

  2. #2
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    Mel,

    A good place to start with improving your own EPC rating is to post ads for advertisers that have a higher published EPC than yours who are also well targeted for your audience.

    To generate more commissions with limited traffic, use higher converting ad types. Some affiliates who promote our product, GoToMyPC, generate high conversion rates by using one of large gifs or one of our content links to create page on their site that's just about GoToMyPC. Those who add their own editorial content and list the page in search engines do even better.

    The other best converting ad placements I've seen include:
    * A text link placed within editorial web page content.
    * Ads placed within newsletters
    * Pop unders
    * Editorial endorsement text placed next to a banner.

    Ben Kiblinger
    GoToMyPC
    benk@expertcity.com
    https://www.gotomypc.com/partners.tmpl

  3. #3
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    That is a good question. My epc is not too far from yours. I often see people talk about 10 dollar or more EPC here on this forum. I am REALLY curious how they do it. If I could double my epc, I would be one VERY happy web site owner.

  4. #4
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    Thank you Ben, I appreciate the tips.

    Witness - I'm adding doubling our EPC to my list of goals!



    quote:
    Originally posted by Ben_K.:

    The other best converting ad placements I've seen include:
    * A text link placed within editorial web page content.
    * Ads placed within newsletters
    * Pop unders
    * Editorial endorsement text placed next to a banner.

    Ben Kiblinger



    Mel
    Goal: $4500 per month by Christmas, 2003
    Sunset Beach Trading Company - Financially Free in 2003

  5. #5
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    I hope I can resurrect this thread with a slightly different angle:

    1) If a merchant has a lot of affiliates can that be why they have a low epc.. IE can a merchant have an epc of like 2.00 but it's possible for an affiliate to make 500 or 600 a month if you are pretty targetted? Is it possible a lot of people just stick up banners and aren't really relevant to the product so it lowers the epc? Are there some gems with an epc of 1 or 2.00 in cj? (You don't have to give names, just curious...)

    2) If within same industry two merchants have an epc of say 19.00 vs 2.00 , is it always better to go with the 19.00 one.. IE that means they convert better? Or is that a false conclusion?

    3)I am not sure what network earnings mean.. I see one merchant with the 2.00 epc has 3 and the one with 19.00 has 4... what does that mean? Thanks...

    3)

  6. #6
    ABW Ambassador Andy's Avatar
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    Network earnings at CJ are an indicator of how much money that merchant has run through the CJ system, compared to all the advertisers in the network. i.e., how much total they've paid out to publishers. Advertisers with 5 blocks have paid out the most in the network, while advertisers with just one block have paid out the least.

    EPC is somewhat deceptive; you can't really judge a merchant or a publisher by their EPC, in my opinion. For instance, a publisher with an EPC of $45.00 could have that because of one or two big commissions for the month, but that might be all they've done for the month. Meanwhile, another publisher with an EPC of $1.50 may have had thousands of transactions, adding up to more money overall, but shows a lower EPC because their commissions aren't all high ticket items.

    When you consider that a loan can pay $50 or more, while an eBay bid can be as little as .05, but if you have several thousand eBay nickels vs. only one loan payout, you're still going to be better off with eBay in the long run, even though your EPC will be much lower.

    Andy

    _______________
    Call the Exterminators! We've Got PARASITES!

  7. #7
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    As of today:
    3 month EPC is $57.27
    7 day EPC is $94.60
    Month to date CTR is 4.9%
    Month to date CR is 4.6%

    These stats are a combination of selling high commission products, and sending the merchant very qualified traffic. (Sep. is shaping up to be my best month ever.)

    You could also take the approach of sending the merchant a ton of traffic, and praying for the best, but I think its easier if you pre-qualify the traffic you send them.

    If you send me a private message, I'll send you a link to some resource material on generating highly qualified traffic. (its not easy, but its how I do it.)

    Apollo

    [This message was edited by Apollo on September 21, 2003 at 01:41 PM.]

  8. #8
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Exceptions to the rule are merchants like Essential Apparel who honestly post the conversion ratio and try to improve on it. Conversion ratio is the average # of clicks to get one sale from targeted affiliate triffic. Spammers make the lead merchants EPC look good as well as a few large sales on a one star merchant.

    Only drain on a merchants conversion ratio is BHO's and sleezebag incent affiliates playing tricks for clicks.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  9. #9
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    EPC is a roughly how many dollars raked in within 100 clicks.

    If you rake in 100 bucks in 100 clicks you have an EPC of $100

    If you rake in 5 bucks in 100 visitor click throughs you have an EPC of $5

    Expensive products or services often times requires substantially more visitor click throughs before sales occur ...moderately low priced items like contact lenses and ink cartridges often have EPCs over $20

    EPC is most useful to affiliate site owners that are not quite sure what fits their site. You notice ink cartridge merchants have high EPCs ...then another light comes on and clues you in that most everyone out there needs ink, so you slap ink cartridges up on your site ...and sure enough.

    EPC is another one of CJ's ways of persuading merchants to let their affiliates get away with things they wouldn't otherwise let them get away with ...

    When merchants are competing with other merchants for higher EPCs to lure more affiliates to sign up with them, they'll often let their affiliates run amuck with advertising methods they are actually embarrassed by ...apart from gaining a higher EPC

    CJ doesn't care how merchants disgrace themselves, if they can suck more dollars out of them thereby.

  10. #10
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    EPC is just another guideline to merchants performance. However , remember the old addage - "Figures never lie , but liars always figure" The EPC can be manipulated by the merchants , just like all the other figures stated , ie. reversals , etc. If a merchant wants to increase his EPC , all he does is drop affiliates with low epc numbers , thus he is left with a higher epc. The reason they would do this is to "shine" on the network hoping to get top affiliates.



    As for your own epc - pre selling and qualifying does increase your epc. But epc is not the end all. Actual dollars in pocket at the end of the month are. For example:
    you send the merchant 100 clicks and earn $100. Average value of each click is $1.00

    You send the merchant 1000 clicks but earn $200.00 The value per click is only 20 cents - a lower epc. I'll take the lower epc anyday because $200 in my pocket beats $100 anyday. For that extra $100.00 I'll live with the stigma of having a low epc.

    Use the EPC and all the other numbers as an indicator , but be flexible. Judge the program on other factors as well. Such as affiliate friendly , competition , personal relationship , etc.

    Toledo Swords - Collectible Heirloom Armory
    http://www.toledoswords.com

  11. #11
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    Thanks everyone... I still have a bunch of confusions if anyone wants to continue with this:

    1) If say two ink jet merchants had epc differing extremely (such as 3.00 and 22.00) does this mean that the 22.00 one converts better since the measure is 100 clicks and this mean webmasters with ink sites, gambling sites, music sites etc that either stuck up banner or designed a site around it... If someone clicks on an inkjet banner even on a lingerie site isn't it because they want ink as much as the person on a printer site? Doesn't the banner itself being clicked on qualify it?

    2) I did have a merchant who dropped me (I think for low epc) despite sales... I found this confusing but never reached him. Would someone get rid of an affiliate due to low epc to not risk getting more affiliates? I think I was selling the lower ticket items (ie accessories) the person had... The explanation of being dropped though wasd that site wasn't specialized in that area...

    3) Apollo , I don't know how to pm... I also am not sure if I listed email myself in profile. Can you post an address or explain how to pm?

  12. #12
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Anyone here ever get multiple mortgage/loan, viagra, or injet spamms?? The game is to have multiple so called merchant domains on multiple networks...each being an affiliate of the other. Then they blast out 20 million spamms a day using the hit & miss factor trying to hit a buyer just as his ink cartridge goes dry. 20 million spamms generating 20 clicks and ten sales makes the EPC go sky high. Expecially when the commission goes to your sister affiliate company.

    Moral of the story is don't waste time pushing products or services promoted by spammers.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  13. #13
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    Reflections, I just sent you a PM.

    Go under "My Space, Private Topics" to view.

    Apollo

    [This message was edited by Apollo on September 21, 2003 at 02:57 PM.]

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