TigerDirect referred to as 'IT Marketing Giant' josecab writes "

Tiger Direct Inc., which a year ago took over and rebranded the online store of its Misco subsidiary, is looking at adding a second Toronto area retail store following the opening of its first in December.

"We're very glad we're up there," said Bruce Matthews, Tiger Direct's vice-president of business development, from the company's Florida headquarters.

"Canada is a great opportunity for Tiger. To me it was an underserved market. Customers are dying to buy from people that have good deals, good prices and good selection. We've grown tremendously, and think there's more opportunity to grow."

Behind both Canadian units are huge publicly-traded parents: Tiger Direct is owned by whitebox builder Systemax Inc., which last year had annual sales of US$1.6 billion in North America and Europe.