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  1. #1
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    A listing on Google a great way to get more traffic. And it is the gateway to getting listed on Yahoo. If you are listed on Google you will also be listed when Yahoo pops up those Web Matches Additional Search boxes.

    So go list your site on Google. It will be spidered when ever they spider.

    The spider from Google takes about 20 words of your page and uses that as a description.

    But The Google spider does not start from the top of your page. THE SPIDER LOOKS FOR THE FIRST BOLD PRINTED WORD AND STARTS FROM THERE.

    For your single page salespages with benefits, features and compelling copy you need to have a high rank in Google. Because it's FREE and you can lower your cost per visitor dramatically with a high ranking listing.

    In order to achieve a high ranking in Google and through that a higher ranking on Yahoo for your keywords, you have to:

    1. Include the major keywords you want to be associated with in your web page title.

    2. Create a description that starts with at a BOLD keyword. Bold means word goes here. And Google does not use word-parts. You have to feed Google the complete word.

    You should write your description as if you are creating a CLASSIFIED AD.

    Example Source code

    <TITLE>Laptop Computer Accessories, Hardware And Software</TITLE>


    (In the body or description use)

    [b]For The Best Prices On Laptop Computer Accessories, Hardware And Software Shop At Laptop Computer Accessories, Hardware And Software. You'll Save Money And Get Great Service. Click Here.</b


    Once you have your title and description set for Google, you need to get your site linked to some additional sites, since Google uses link popularity as part of it's ranking scheme.

    The best place to go to get linked to some sites is
    http://www.jimtools.com

    You can submit your site to over 100 SPAM free FFA pages and a host of directories for FREE.

    When you list your site, you should use your description (as close to word for word as you can)as your listing.

    In the example above - you would use the following as your listing wording.


    "For The Best Prices On Laptop Computer Accessories, Hardware And Software Shop At Laptop Computer Accessories, Hardware And Software. You'll Save Money And Get Great Service. Click Here."

    These tips should help you get a decent spot on Google for the major keywords you want.

  2. #2
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    I have to say that was an excellent post Professor!! [img]/infopop/emoticons/icon_smile.gif[/img]

    I didn't know about the bold that google started taking the description from.

    I even printed it out for reference.

    Thanks [img]/infopop/emoticons/icon_wink.gif[/img]

  3. #3
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    good info, when you're competing with 100,000 other pages you need to score all these extra points

    [ 11-04-2001: Message edited by: Spiderman ]

  4. #4
    ABW Veteran Student Heyder's Avatar
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    They always manage to get my copywrite info located at the bottom of my page or my "today is sunday november??" located at the top of my page.

    I think I will just remove them both or call them with ssi tags.

    Just some more fyi

  5. #5
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    >>But The Google spider does not start from the top of your page. THE SPIDER LOOKS FOR THE FIRST BOLD PRINTED WORD AND STARTS FROM THERE.<<

    Not to nitpick, Professor, but I have a site with a LOT of pages in Google... I just checked this theory and it seemed to not ALWAYS be the case. In fact Google SKIPPED bolded text to use more relevant text in the description.

    OTOH, on some pages Google did exactly what you describe (YECH!, I have some work to do... fortunately it's just an include file that needs to be unbolded).

    Thoughts on why this is not always the case?

  6. #6
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>But The Google spider does not start from the top of your page. THE SPIDER LOOKS FOR THE FIRST BOLD PRINTED WORD AND STARTS FROM THERE.<HR></BLOCKQUOTE>

    Sorry, it's not that simple.

    For example, suppose your main target phrase is "discount widgets" but some Google users also find your page by searching for "cheap widgets." Those people might see quite different descriptions for your page, regardless of what was bold or not. It would depend more on where you used what words on the page.

    You can see this for yourself by searching for one of your pages in different ways. When you use different search phrases Google plucks different snippets out of the page **depending on the word(s) being searched for.**

    Sometimes the descriptions Google creates on the fly this way make good sense and reflect well on your page. Other times they're closer to alphabet soup.

    It's worth giving careful thought to the text before and after the first time a word/phrase appears on your page. Sometimes tweaking can result in a more attractive description in the Google results for that term. Your main target term deserves the most thought, obviously, but sometimes you can improve your descriptions for secondary terms, too. Check your site logs to see if people are finding your page with searches other than your main target term. Some strategic tweaking may be in order for phrases you never thought of.

    A good rank is good. A good rank with an attractive description showing is even better!

    Elisabeth Archambault

  7. #7
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    The BOLD deal does not negate Google listing you, it just means YOU get to tell the spider where to start addressing your site and helps you target certain 'high value' words that the spider will grab.

    Another trick to get a higher spot on other search engines is to put a description at the very top of the page with major keywords
    included.

    Example: http://www.mastermcom.net/computers.html

    Sometimes this trick make a huge difference in where you get slotted.

  8. #8
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    I think Google might be looking for heading text

    its easy to talk about what works, but the only way to find out what really works would be to compete for a new search term [img]/infopop/emoticons/icon_biggrin.gif[/img]

    [ 11-04-2001: Message edited by: Spiderman ]

  9. #9
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    After it builds some link popularity I bet http://www.mastermcom.net/computers.html would turn up quite well in a search for "just click banner" <IMG src=http://www.abestweb.com/ubb/icons/icon38.gif>

    One thing I don't understand: what is the point of having words like "sex" and "horoscopes" in your keywords metatag? I'd be worried that they'd dilute what your page is *really* about and keep you from ranking as high in the searches where you might have a chance to actually sell something.

    Elisabeth

  10. #10
    ABW Ambassador webmarm's Avatar
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    Agree with Spiderman. I've used bold, I've used < h1 >, I've left the keywords as plain text or in a link. Seems like googlebot picks em up just fine. Agree with Elisabeth that you need to pay attention to what text (including in a form like for a search box) is next to your keywords. I had some pages a while back that had a search box powered by everyone.net after the page title. Looked pretty bad in google results "Great Widgets... powered by Everyone.net".

    And just what keywords does htp://www.mastermcom.net/computers.html rank well for, Professor? Using Jim's tools webpage Keyword anaylyzer, "click on the" is definitely the highest keyword density.

    And you post about putting a description at the top of the page using keywords, well the first spider food available (sorry Spiderman, no offense meant)is :
    Click Here For Cool Stuff For Your Computer All In One Place. It's Free.

    Again, what keywords is this addressing? Click?

    And all your text is bolded on that page. If you claim that bolding is a clue to googlebot about where to begin... then why are whole pages in the cache? The whole page is spidered, not just bolded text.

    Personally, I use bolded text for my visitors to emphasize sales pitch,hehehhee.

    I've never seen an FFA listing help. I went ahead and tried it on one domain, even did the spammer ones giving a sacrificial email address. I don't recommend FFA pages to anyone.

    Fellow Google addicts, this board is very, very helpful, but never forget that SearchEngineForums has some folks on who've been playing these games a lot longer than most of us.

    Google doesn't read the description meta tags.

    When you submit on Google's submit page, the description you add is not used by the googlebot. Hehehe, I prefer to brown nose and use that area to say "google rocks" or some such [img]/infopop/emoticons/icon_biggrin.gif[/img] .

    Google does read alt tags on images. This can, when used carefully, add to keyword density.

    Elisabeth, love your question about the free,sex in the meta tags. I used to have a nanny program that used Instant Content Recognition technology to filter (now I use NIS which is unfortunately based on a URL list), and I can tell you there were plenty of times that it banned a page because some smart aleck webmaster had put "sex" in the meta tags even though there was none on the page. LIke anyone surfing for free porn is in the mood to shop for inkjets, bwahahahahaha.

    Have a nice day!

    edited for UBB palsy.

    [ 11-05-2001: Message edited by: webmistress ]

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