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  1. #1
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    I absolutely despise writing a weekly/monthly newsletter (I do it for my high-traffic site). It's not that it's hard, it's not that I don't think it has value, it's just that I HATE it.

    So how important do you think having a newsletter is (important to your financial success, that is)?

  2. #2
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    Well, I don't sell through mine yet, but I find it good for getting people back to the site anyway, building things up...

  3. #3
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    Without a newsletter or ezine, you are cutting your financial throat.

    With even a simple ezine you can keep in contact with people who know you and the more they hear from you within reason (weekly or fortnitely) the more comfortable they get going to your site and buying from you.

    Plus if you provide them with unique and interesting info or sites to check out, they can more than pay for themselves and the time it takes to deal with them. If you can get the subscriber base up to 10,000 plus you can easily make an extra $100 to $500 per month, not counting the extra sales you
    get from their visiting your site or buying off the newsletter.

  4. #4
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    Cedric
    I know exactly how you feel !
    I had a newsletter going for the freebies site, and even though it was only going out once per week , I hated it , I hated it, I hated it !
    In fact , one day , I just deserted it !
    I stopped sending it out, took down the code for subscriptions, and just decided screw it, I don't feel like doing this anymore !
    That was one of the dumbest things I have done yet !

    By now, I might be able to charge for ad space in the newsletter , instead I get constant emails from visitors asking me to please put them on my mailing list - What list ?
    I could kick myself in the rear everytime I get one of those emails now !

    Soon, I will get another newsletter going, for a new site , but this time, I am going to take it seriously , and , as much as I may hate putting the words together and sending it out, I will , just as I hate cooking dinner week after week after week , only to have to do it again week after week, after week [img]/infopop/emoticons/icon_wink.gif[/img]

    Lisa

  5. #5
    Resident Genius and Staunch Capitalist Leader's Avatar
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    They're a pain in the arse!

    But, once a decent sized list is built up, it could be easy money. After all, punch out a newsletter, send it to thousands of people, and even a pathetic CR ought to bring in some cash.

    The thing is, it takes serious promotion to bring up a serious list, size-wise. With just "Sign up for my newletter!" on every gardening page (content...), and 1 lone PPC link, I've got about 70 subscribers now. That took a year to get to that level. So if you want to get a list going before H freezes over, it'll probably take a lot more promo than that. If you have LOTS of traffic it may go quicker...

    As for revenue, 70 subscribers only brings in the occasional commission, but 7,000 or 70,000 could make quite a difference in the bottom line. The good part is it takes no more work to write for 70,000 than for 70. So it's pretty much gravy after a certain point.

    It's still a pain in the arse, though!

  6. #6
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    What's so hard about writing a twice a month newsletter.

    Simply set up a template that includes some interesting idea or thing that has happened since your last letter...a tip section...and a check out this webpage or offer section.

    Eg. If you have a garden site.

    Hi,

    Here's your Dig In The Dirt News For (Date)

    It's time for planting your opium poppies or some such thing that interests you. write A short paragraph about it.

    Here's a tip on how to grow the best grass east of Humboldt - explain tip.

    Here's a cool garden site or free seed catalog offer you might want to checkout. (stuff that pays you)

    And come on down and check out what's new and exciting at Mistress Leader's Dirt Dugneon (link)

    Hope you all have a great time gardening. See you next time.

    Happy Nematodes

    The Shovel

    P.S. If you like our letter, please tell a friend to join...here's the link to subscrbe

    P.S.S

    To find more garden sites click here and type in gardening (your affilite link to Findwhat for instance)

    One other thing...you might want to include a link to an off the wall garden book at Amazon or B&N or such with every issue. You might just sell some.

    Takes about 15 -30 minutes to write up and send out when you do it this way.

    A few people click on the ad to your site, a few click on the offer in the letter. You make an extra sale or two.

    A few people tell a friend and you get a few new subscriptions.

    A few people click on the link to Findwhat and you make 3 cents per or so. You can use your FW commissions to pay your PPC for garden or other words.

    On your site don't say click here to subscribe to my newsletter...give them a three line reason to do so.

    Such as:

    Learn about lots of new and exciting gardening stuff. Get great tips and more every other week. Subscribe today to Mistress Leader's Dirt Digest. It's FREE. Click here. (link)

    Then take the above blurb and post it as a Free classified ad at websitings and adlandpro. Your newsletter link is now posted on over 10,000 pages under the home and garden heading. You will get some new subscribers for FREE.

    Now if you make page about your newsletter and include a 'sample' of the content and the fact that it's FREE, you get in der googler and da like easy. And once you are in ther eis no law says you can't ad a link or two to you big buck making sales pages.

    Remember, every subscriber is interested in what you have to show them or they wouldn't subscribe.

    Suppose you build up a list of 1,000 people.
    Twice a month you get maybe 10% to click the find other sites and you make $3 at Findwhat.
    That's $6 or 600 click thrus at 1 penny per to from your key words listings

    You sell 10 books and make $10. You sell 10 deals off your page and make $100 extra. You
    give away some free cataglogs from seed companies and make some extra $.

    Your simple little newsletter pays your overhead and you keep all the rest of the sales commissions you make. Takes about 1 hour per month.

    You tell me if it's worth it.

    Our Cool Stuff 4 You Newsletter has 56,000 opt-in subscribers...its weekly and makes about 1 cent per subscriber per issue on average.

  7. #7
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    I was afraid everyone would say that. [img]/infopop/emoticons/icon_frown.gif[/img]

    Lisa -- sounds like we've had the same experience -- I dropped one newsletter and had people writing me directly to sign-up for my "newsletter". THERE ISN'T ONE!!! lol... and people yelling at me because I had stopped this FREE service.

    I am glad to hear there is at least company in my misery. . . sigh. . . here we go again.

    lol... Professor, somehow it just doesn't surprise me that you don't think newsletters are a PITA.

  8. #8
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    I find the newsletter to be the most financially rewarding enterprise I have on the Internet. It doesn’t take a lot of time to produce, it doesn’t cost money to host, it is fairly easy to get subscribers, and it serves the dual purpose of producing revenue and getting people to come back to your site. I am getting ready to send out one later tonight to take advantage of a special promotion one of my merchants is running. If you have a coupon or freebie site I don’t see how you can get by without one.

    [ 11-19-2001: Message edited by: malibber ]

  9. #9
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    Some of those newsletters actually hang around for awhile too. I send out a html newsletter with a tracking code in it so I can tell when ever someone views it. I have newsletters I sent out a month or more ago still being viewed today.

    Is there a good place to pilfer good newsletter filler, er... um... content to place around the ads?

  10. #10
    ABW Ambassador webmarm's Avatar
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    Oh,good I'm not wasting my time and money trying to up my subscription numbers (ahem, please see the spam thread in the test section, ahem).

    I use a subscription service for articles on my site, if the content is appropriate for your site, you may want to check out if you can snag it for newsletters. The syndicator is: http://www.web-source.net/?syndicator . Useful articles for web related sites, don't know what else.

  11. #11
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    Lisa,

    I did the same thing..once cj rid themselves of a lot of their lead merchants earnings from the weekly newsletter began to shrink and since I didn't enjoy it much anyway I just said "ta heck with it" and stopped sending it out.

    For about a month I heard nothing from subscribers and was overjoyed! I thought I was free, but then last month I got 5 emails from subscribers asking what happened and to put them back on the mailing list....

    Started it back up and am using ads from fineclicks and a few other places but it is a drop in the bucket to what my sales sites are earning and I still don't like doing it. It truly is a "Service" to my visitors!!

    [img]/infopop/emoticons/icon_wink.gif[/img]

  12. #12
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    I've never used a newsletter a day in my life. And I'm doing SWELL. However, I think it all depends on what market your'e in. I provide my visitors with a free educational center which has tips and advise. I haven't gotton into newletters and mailing list yet. Don't know if I ever will.

  13. #13
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    Where to get 'content' is a good question.

    Depends on what you are promoting or what your newsletter is about, I guess.

    A good place to get content is your email...some of the spam you get probably has a tidbit or two of good info or a good quote that makes a point you can use. Just copy the good part and put it in a notebook folder. Then cut and paste it into your newsletter as you need it to make it more useful.

    One idea is to have a quote section.
    Then plug in some quote made by a famous person.

    Keep your newsletters short and to the point.
    People do not have time to read long emails. If you want to write longwinded copy, put it up on the web and then just give the newsletter readers a short blurb of what it's about and the link to go read it. Make sure you, say thanks for taking the time to read it and put two links at the bottom, one to your best converting deal and one to a search engine link that pays you - have that
    link say: Click here to find more info about
    (put the topic you just expounded on here).

    One thing: Stop looking at all this chump change stuff as not being worth doing. It's almost all FREE money and only costs you a bit of time. If it takes you 2 hours per month to send out a weekly newsletter and you
    make an extra $5 - that's $10 per hour in income. The $20 does one thing, it lowers your costs and increases your profits.

    If you get 10 new subscribers a week in 10 weeks or so you will have an extra 100 people to build into a customer base.

    Also, promote your newsletter in as many free places as you can. Make a page about your newsletter and submit it to all the FREE search engines, directories and post an ad for it at least once a month in websitings and adlandpro.

    It really is pretty easy to build up a readership of about 1,000 in less than 3 months if you work at it. Then once you have the readership, the money you make from your
    little ezine pays your hosting and alot of your PPC costs if not all. From then on it's
    simply keep doing it and keep cashing the checks.

    And then when you finally get the subscriber bas to a relatively high number say 10,000,
    you can charge people for to run an ad and make some extra money.

    And finally, having more than 3 ads in a newsletter is counter productive unless it goes to a huge readership base. And even though you are tempted - DO NOT DO A DAILY
    NEWSLETTER. Overtime it becomes like spam and
    your people tend to ignore it.

    And a tip, the best day and time to send out your newsletter is Thursday night or Friday morning. Most people have time to read email on Firday afternoon and over the weekend. And if it goes to their work email, they always check everything on Monday morning.

    Have fun.

  14. #14
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    Frederick,

    Thanks for all the tips. You should write a newsletter on writing newsletters or do you already?

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>A good place to get content is your email...some of the spam you get probably has a tidbit or two of good info or a good quote that makes a point you can use. <HR></BLOCKQUOTE>

    Never thought about that, but I think I get enough spam, that this should work just fine.
    Repackage spam and email it out! [img]/infopop/emoticons/icon_biggrin.gif[/img] I think I'm going to try it! Thanks!

    CK

  15. #15
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Fred, thanks for the promo tips. I'm doing some of them already (I've got a sign-up page...I admit I don't know its rank in Google but by the lack of tons of people signing up I'd say it can't be tooo high!)

    As for "how hard could it be" to come up with something to write, after writing about gardening for over a year, it gets harder than you would think, to think of one more thing to say about it!!! It'd be sooooo transparant to start raving about whatever product I'd like to push. Anyway, I tried that once and got lots of Unsubscribe notices for my efforts along with 0 sales.

    I've got 2 ads in most newsletters. Very rarely I'll put 3 in...

    I kind of like that Dirt Dungeon bit...but my current subscribers would be a bit surprised by the format change. Right now I just put the ads and then start talking.

    As for short...yeah, the ones that bring in the most new subscribers seem to be about 3 paragraphs. Only if it's a really interesting/in depth subject do the long ones work well.

    I can certainly see it being worth it once a decent amount of subscribers come on...it should be minting money with a big enough list. Although $10/hr is kinda low...

    Nobody ever spams me with gardening tips, LOL...

    On the subject of content/filler:

    Thanks Webmistress for the link to a syndicator!!! It's a real brain-wrench to go from Real Revenue Pages to thinking up some content...hopefully that place has some I can use--that the viewers WON'T have seen somewhere else by the time I put the newletter out.

    Cedric--no easy out this time...

    [ 11-20-2001: Message edited by: Leader ]

    [ 11-20-2001: Message edited by: Leader ]

  16. #16
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    Leader,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Nobody ever spams me with gardening tips, LOL...<HR></BLOCKQUOTE>
    You just need to ask to be spammed with gardening tips. [img]/infopop/emoticons/icon_biggrin.gif[/img] Here's how: If you don't already, you might want to subscribe to a couple of you competitor's newsletters.

    I subscribe a few of my competitors just to find related affiliate programs/products to push. I check out their ad links if they seem like something I might want to sell and then look for the affiliate link or search google to find their affiliate program. (This is how I ended up at CJ in the first place)

    Now with Fred's idea of using spam emails for content, I can probably do that and perhaps repackage parts of some of my competitors newsletters to fit my format.

  17. #17
    Resident Genius and Staunch Capitalist Leader's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Here's how: If you don't already, you might want to subscribe to a couple of you competitor's newsletters.~CK<HR></BLOCKQUOTE>

    I have tried REPEATEDLY to get other gardening newsletters coming--but none ever do! My subscribe notices seem to go into a black hole--no gardening newsletters EVER come.

    As for repackaging the content, be careful--I used to be on 3 joke lists (everything but gardening shows up just fine), and I would often see the same joke 3 times. It became predictable who would have it first. 3 or 4 days later would come the next repeat, and 2 weeks after that I could look forward to seeing it yet again. It works fine if you're the first in the row, but if you're the last...


    So I guess I'll have to keep looking for gardening stuff...

  18. #18
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    Leader,

    Too Funny - When you want to get spammed, you can't. [img]/infopop/emoticons/icon_biggrin.gif[/img]

    Doesn't postmasterdirect have a spam email list you can get on?

    I used to get a real nice gardening newsletter, but it has been discontinued. :eek:

    I wasn't planning on copying the newsletter verbatim, but more as a topic source with my own spin.

  19. #19
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    Here's a place to go to get some great tools to run your ezine...it's what everyone hates a great set of products linked to a mlm program...it's $15 per month and worth every penny.

    I have been a guinea pig testing it...it's awesome...btw I made over $500 in the first 2 hours of promoting it. It's a gold mine.

    I can run 5 ezines from it with unlimited subscribers and it does all the work.

    I'm not saying sign up but at least check it out...it just went live for everyone tonight.
    It's a cinch that not many have heard about it.
    http://click-n-promote.com/partner/fc1808

    Happy Thanksgiving

  20. #20
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    I'll be happy to write content for whatever topic any of you need. I'll do it for free, too - as long as you add a brief, one line plug and URL for my site.

    -Tom Rice
    editor@elbowcreek.com
    Elbow Creek Magazine

  21. #21
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    If you run out of things to say - quote something from someone who does...say something like.

    Here's an interesting idea from XYZ author of DER BOOK. Quote the paragraph.

    Ask your readers to send you their best tip and then post them to your readers and say.

    Here's a great tip submitted by JadaBabe.
    Quote the tip.

    People understand that every issue is not going to be great...they just want it to be good - short and sweet as it were.

  22. #22
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    let me qualify me previous statement, though. When I say I'll write whatever topic you need, that doesn't include pervert things like human/billygoat bonding and such. (You know who you are, THANKS for the e-mail) :mad: Horses, sure, but no billy goats. A guys gotta know his limits, you understand.....
    !

  23. #23
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Here's a great tip submitted by JadaBabe.
    <HR></BLOCKQUOTE>

    JadaBabe has a nice ring to it. [img]/infopop/emoticons/icon_smile.gif[/img]

  24. #24
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    Whether a newsletter is important--or even of any value--depends on your topic and audience.

    Some topics attract repeat visitors and newsletter subscribers. If your site is about ham radio, tropical fish, or Star Trek, your readers are likely to be interested in your latest articles, photos, items for sale, etc.

    Other topics tend to attract "here today, gone tomorrow" visitors who aren't likely to subscribe to a newsletter and probably won't click through on many newsletter links if they do subscribe. Many travel destinations fall into this category; so would educational and reference sites that are visited mostly by students who need information for term papers.

    For what it's worth, I never had more than 6,500 subscribers during the 4+ years that I was building traffic of up to 1 million page views a month at an About.com travel site. And if I skipped an issue of my newsletter, it never seemed to have any effect on traffic. But I knew other About.com "guides" with community-oriented sites that got a lot of traffic from their newsleters.

  25. #25
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    europeforvisitors,

    Welcome!<IMG src=http://www.abestweb.com/smilies/welcome.gif>

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Other topics tend to attract "here today, gone tomorrow" visitors who aren't likely to subscribe to a newsletter and probably won't click through on many newsletter links if they do subscribe. <HR></BLOCKQUOTE>

    I've seen it! :eek:

    ---------
    Fred,

    Great pointers!

    Haiko

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