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  1. #1
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    I've heard several people mention the value of building many-mini-sites vs. one-mega-site... but I can't quite get a handle on the logic behind this -- is it SE positioning only (linking, themed linking, etc), or are there other issues I'm missing?

    TIA.

  2. #2
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    Cross linking has to be part of it.. you can link your own sites to a new site and get a good listing on Google within a month. Then add a links page and go up from there.
    Also, you might identify a niche where you think a top listing could make good money.. then setup a site and domain specifically to target those keywords.

  3. #3
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    About the only advantage I can see to mini-sites is that you get the pschological charge of being able to say you "finished" sooner.

    Other than that, I haven't seen any great advantage to it...you can cross-link mega sites just as well as mini sites.

    If you're really willing to buy a different domain name for every single category, then yeah, there's a bit of a "pop" for that, at least by the looks of what comes up at the top of the engines.

    But the expense would add up really quick if you decided to promote 30 or so different categories! And 30 categories are just the beginning of what's out there. I think CJ has 30 major categories right on the front of the Get Links section. And if you drill down, it probably ends up in the hundreds!

    A bit cost-prohibitive to have seperate domains, once you get to the point where you can see promoting ALL of them...

  4. #4
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    I have two web sites. Each site has about 50 MBs of space - 100 total. I am not going to buy more web sites, or domain names, until I use my space with the first two. As of now, I build what I would call a bunch of "one hit wonders" - I do my best to get them ranked well in the search engines (free traffic - I don't use ppc anymore), and I hope for the best. I do a lot of cross linking, between pages, and both of my sites. To me, it doesnt matter whether you have multiple sites, or multiple pages. It's all the same to me, since I do not have what you would call a "content site" - I have an online shopping directory, more or less. Ok, it's a frigging ad farm, but anyhoo, it is doing the job. If I had "content" sites, then I would see the benefit in having multiple domains/sites. I have taken my newest site, and have kept it to more of a theme. I will make sites within my site all based off that theme. However, it is still an ad farm.

    I usually place links to my "sites within my site" on my links page. Once a visitor clicks on that link, though they are still at my site, they have just walked into another world (I hope I am making sense - lol!)

    I got 100 MBs of space to use. I have only used about 4 % so far. So, I have plenty more "sites within my site" to build. Can you dig it?

    [ 12-14-2001: Message edited by: Big Chuck ]

  5. #5
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    I've tried registering a new domain to target a single keyword and it did seem to help .. the site went straight into the top 10 on google .. I dont know if the added expense is worthwhile though

    [ 12-14-2001: Message edited by: Spiderman ]

  6. #6
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    I have several pages, with targetted keywords in the top ten on several SE's results pages. Sites, pages. All the same to me.

  7. #7
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    you're all aiming to low..
    set the bar a little higher [img]/infopop/emoticons/icon_wink.gif[/img] [img]/infopop/emoticons/icon_wink.gif[/img]
    go for Multi-MegaSites [img]/infopop/emoticons/icon_biggrin.gif[/img]

  8. #8
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    Pete--we are not ALL aiming too low!

    I have had more than one mega-site for quite a while now.

    The only problem with that is, there's X more sites to have to find links on when a merchant dies!

    [ 12-14-2001: Message edited by: Leader ]

  9. #9
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    Chuck,

    You would get higher rankings if you had your own domain names for targgeted terms . e.g: buy-cosmetics.com , online--coupons.com etc.

    Trust me, Google place very important emphasis on domain names [img]/infopop/emoticons/icon_smile.gif[/img] even more important than title or keyword density and PR.

    I have been observing and practising this and am beginning to see sales from this technique.

  10. #10
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    I already have good rankings for some of those terms. I would like good rankings for a whole bunch of terms. But, I do see yer point.

  11. #11
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    my .02 on this subject .... seems all those making the big bucks have many many theme-oriented keyword-targeted domains......., that says it all for me

  12. #12
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    I tried targetting a keyword with a new domain just as an experiment - got 6 out of almost half a million, the domain name must have helped... but I want to be number 1 [img]/infopop/emoticons/icon_biggrin.gif[/img]

  13. #13
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    combine that with keyword targeted text links directed at the page, should get you a top 3 spot!

  14. #14
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    i must disagree

    i earn big bucks and none of my sites have keywords in the domain name, you dont even need multiple sites or crosslinking

    i have several #1 rankings on several search engines with less than 10 internal links, all that is required is descriptive site navigation

    good, but non-obvious keywords help in a BIG way, specific product brand names are the best

    my site navigation may look something like this

    <SPAN STYLE="color: #0000FF; text-decoration: underline">Home</SPAN>

    <SPAN STYLE="color: #0000FF; text-decoration: underline">sony trinitron pxr5</SPAN>

    <SPAN STYLE="color: #0000FF; text-decoration: underline">JVC CD x50</SPAN>

    <SPAN STYLE="color: #0000FF; text-decoration: underline">Philips digibox 1220</SPAN>

  15. #15
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>good, but non-obvious keywords help in a BIG way, specific product brand names are the best

    <HR></BLOCKQUOTE>

    I agree if you have very very specific product pages like that w/keyword links to the pages, you don't need to get a domain name for those products, but on the other hand if 500,000 other sites suddenly started targeting "sony trinitron pxr5" you would probably drop down in se rankings.

    If I am going to even attempt to break into an area like "viagra" or "credit card" I would bet I stand a better chance breaking into the top 10 on google with a keyword rich domain name.

  16. #16
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    I just finished uploading a mega site.

    90mb total.

    9,168 individual pages all cross linked in some shape or form.


    All without the aid of a safety net [img]/infopop/emoticons/icon_biggrin.gif[/img] <IMG src=http://www.abestweb.com/smilies/browsmiley.gif>

    Not one word on any page is represented by the domain name, which was on old site in need of some major renovation.

    Will keep you informed how it goes over the coming months.

  17. #17
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    A brand name with little competition can produce good results - especially if there is no competition in the Yahoo index - then your number one on Google becomes number one on Yahoo as well... nice if you can get one.
    The page I got to no.6 for the high competition keyword had 19 links in when Google first visited.. it has a lot more now so I'm waiting to see what effect this has on the next Google update.
    I don't think there's any magic answer.. you just gotta experiment.

    [ 12-14-2001: Message edited by: Spiderman ]

  18. #18
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    In my experience you can get the advantage of keywords in your URLs if you take care how you name files for individual pages. The few times I've tried separate domains I didn't achieve anything beyond what I could do by having a dedicated page (or cluster of pages) within my main site. Others have reported good success with mini-domains, though, so it's worth testing. Consider whether it might be cheaper to do it with subdomains.

    Either way, you'll need to take the same care with titles, text, etc. Watch what's in the anchor text when you link to those pages; that can give a worthwhile boost to any page if the anchor text is a good match for your target keywords.

    Trying to contrive a domain name that contains keywords (and is still available) can lead to some pretty dorky looking domains for mini-sites, and odds are that few will ever link to those pages besides yourself. So what you gain in one corner you might lose in another. As always, it's a balancing act.

    My 2¢ worth.

    Elisabeth Archambault

  19. #19
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    no, you dont need a keyword domain even for credit cards

    the only advantage of a keyword domain is that sometimes people use the url as the text in links

    as lovely elizabeth says, page content, text, title and alt text etc but thr url does not matter, i very often see geocities urls in the top 10 postitions when i search, though not for credit cards, but it could be done

    i will bet money that spiderman got that #6 posistion using a combo of the navigation method i mentioned and crosslinking, i will also risk a wager that theres a h<SPAN>ttp</SPAN>:members.tripod/yadayada/~whatever url at #4 or #5

    my sites recently lost rank on google and i sought expert advice from some top SEO's, basically crosslinking is soon going to be a thing of the past, the short term benefits just arnt worth ending up in googles spam database for, correct site navigation is the correct and best way to go
    <IMG src=http://www.abestweb.com/ubb/icons/icon26.gif>

  20. #20
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    Thank you everyone for the variety of experiences and thoughts... with this info, I think I can stop obsessing on finding new domain names and whether I want the expense (and PITA) of running them.

    For now, I'm going to stick with one major domain. I'm testing a "feeder" domain, but not the same as a mini-site -- a non-ecomm site on a related subject that points to a section of my main site for "places to purchase". Let you know how that goes after the next google update. [img]/infopop/emoticons/icon_wink.gif[/img]

    I've had some decent success with getting good listings with totally non-related domains (and I'm just now learning about optimization -- I had a couple of fluke bouts of well-optimized pages and now I'm dissecting those pages to learn more). [img]/infopop/emoticons/icon_wink.gif[/img]

  21. #21
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    Mini vs mega? They are all good.

    I wouldn't be anywhere without my first two megasites. You can really develop name recognition and get a loyal following (free traffic) when a lot is under one roof.

    Minis are quick and easy. I'll be concentrating on minis in early 2002, and eventually one or two of them will be megas.

  22. #22
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>now I'm dissecting those pages to learn more<HR></BLOCKQUOTE>

    Suggestion: Consider a couple of paid Inktomi listings (I got mine through PositionTech.com) The fee gets the designated URL(s) respidered every two days, so you can see quickly if your tweaking is moving things in the right direction. You can change the URL(s) in your PositionTech account so a different URL gets the two-day spidering, then tweak again ... rotate the URLs and work your way through your site. I've been trying this lately and it has boosted traffic coming from AOL, without seeming to hurt rankings in Google. (Although with all Google's hiccups lately, who can tell?)

    Elisabeth Archambault

    [ 12-14-2001: Message edited by: buckworks.com ]

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