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  1. #1
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    how much time should an average user spend in a shopping dir website? what is your experience?

    and did anyone had a drasstic change in sales after he made a better design? how important is that factor?

  2. #2
    Resident Genius and Staunch Capitalist Leader's Avatar
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    How much time...Beats me! In fact, it would be nice to have a way to find out. But as long as they end up clicking the Pay Link, I don't really see any benefit in keeping the people around longer, except to impress some search engines. Viewers aren't making me any money by loitering around on my site!
    (I used to be able to tell with Hitbox, but not since I got rid of it. When I could tell, if people were taking too long to go to the merchant I would change the page around!) I did read somewhere that people spend an average of 45 seconds on a web page, but that takes content sites into effect which are a whole different animal. 45 seconds on a content site is pretty pathetic (not interesting enough if people beat it that quick!)--but 45 seconds on a Revenue Site seems a bit long (shows it's not convincing enough to get the impulse clicks going!).

    Site Design: Personally I think the CR is affected more by the promotion of the site, and the ad spin on the page, than the looks of it, for the most part.

    Drastic changes that I HAVE seen:

    A white background, if you don't already have one, will make a big difference for most sites. A colored background is a real obstacle to work over! Some can do it, but there's really no point in making extra work for yourself...

    Font size. Some items do better with a big font size (size 4 of the Default font, I think it's about a 3 in Verdana) and enlarging it can make a drastic difference.

    Some items are the exact reverse of the above and do better with a smaller font size. And no, I haven't noticed a real pattern as to what does what. It seems random. But sometimes I hit onto something that really turns a page around (or destroys it). Play around with individual pages (if they need "help"), and sometimes you may find a simple change that'll make a CR happen. If a page doesn't need help, leave it be!

    Other than that, I haven't noticed a difference that I can attribute to the design.

    Remember that the ultimate arbiter of commercial web design is

    THE COMMISSION CHECK! If the Commission Check "thinks" it's beautiful, nothing else matters! It's Beautiful, period!

  3. #3
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Leader:
    How much time...Beats me! In fact, it would be nice to have a way to find out. <HR></BLOCKQUOTE>
    The addfreestats counter let's you find out.

    Quiet777

  4. #4
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Thanks, I'll check that out!

  5. #5
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>and did anyone had a drasstic change in sales after he made a better design? how important is that factor?<HR></BLOCKQUOTE>

    Absolutely. Changed my one off pages so that it's a series of tables loading instead of one -- sales rate went up and the one section of pages I haven't gotten around to changing doesn't do nearly as well as the others.

  6. #6
    ABW Ambassador Packy's Avatar
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    Below is the time spent on pages for Fri to give you an idea of my site stats. That was for about 2400 page views at one of my sites. I don't like the 1-5 minute stats. That means they are looking and not clicking. My site doesn't give them enough info to be staying that long, lol. It's probably because of the amnt of time it takes them to close the scumwares windows that probably pop up these days. As for the 6-10 minutes and the 11 - 30 minutes. Beats me. My site must of bored them so much they fell asleep. <IMG src=http://www.abestweb.com/ubb/icons/icon38.gif>


    0 - 5 seconds 0.00

    6 - 15 seconds 0.00

    16 - 30 seconds 11.49

    31 - 60 seconds 18.67

    1 - 5 minutes 42.91

    6 - 10 minutes 11.85

    11 - 30 minutes 14.36

    31 - 60 minutes 0.72

    Over 1 hour

    [ 12-22-2001: Message edited by: Packy ]

  7. #7
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    Problem is "time spent" stats can be so easily skewed as to be useless.

    Someone leaving a window open with your site up while they go off to lunch at the local deli, can throw everything off.

    Right now I have seven browser windows open -- all racking up "time spent" at a site... but I'm not really spending time on any of them except the one where I am writing this message.

  8. #8
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    I find that just about anything I can do to increase the loading speed of my pages pays off in more clickthroughs to the merchant.

    Elisabeth Archambault

  9. #9
    ABW Ambassador Packy's Avatar
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    Cedric, I find them pretty much useless to me. I never check them stats. I agree with you. I do the same thing. I have a few of my links open in new windows which is what I am sure is why they are on certain pages for any long amt of time.

    Elisabeth. IMO that is one of the top musts in a webpage. The first thing I check when I build a page is see how the load time is. I have gone from no results to amazing results just because of speeding up the load time.

  10. #10
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    Packy,

    It all depends on what kind of site you have ...

    A game site will tend to have a much better capture rate then say ... A shopping site.

    One of my shopping portals sites... I goes to 30 minutes... But you get the idea.Quiet777...Yup Addfreestats ... Worth every penny [img]/infopop/emoticons/icon_smile.gif[/img]

    Time Spent

    0 Minutes 30 21.95%
    1 Minutes 15.42%
    1 Minutes 30 10.85%
    2 Minutes 7.56%
    2 Minutes 30 6.12%
    3 Minutes 4.68%
    3 Minutes 30 4.16%
    4 Minutes 2.57%
    4 Minutes 30 2.72%
    5 Minutes 2.26%
    5 Minutes 30 2.16%
    6 Minutes 1.39%
    6 Minutes 30 1.95%
    7 Minutes 1.08%
    7 Minutes 30 1.08%
    8 Minutes 0.98%
    8 Minutes 30 0.51%
    9 Minutes 0.82%
    9 Minutes 30 0.87%
    10 Minutes 0.77%
    10 Minutes 30 0.77%
    11 Minutes 0.67%
    11 Minutes 30 0.36%
    12 Minutes 0.21%
    12 Minutes 30 0.36%
    13 Minutes 0.77%
    13 Minutes 30 0.31%
    14 Minutes 0.26%
    14 Minutes 30 0.31%
    15 Minutes 0.62%
    15 Minutes 30 0.21%
    16 Minutes 0.31%
    16 Minutes 30 0.31%
    17 Minutes 0.21%
    17 Minutes 30 0.26%
    18 Minutes 0.21%
    18 Minutes 30 0.21%

    [img]/infopop/emoticons/icon_biggrin.gif[/img]

    Dave

    [ 12-22-2001: Message edited by: dhelle ]

  11. #11
    ABW Ambassador webmarm's Avatar
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    Cedric's post is indeed also about page loading time. The default of most browsers is not to show a table until all of its content has loaded. This can be disasterous if you have either a large table, or one cell has something that takes longer to load.

    I also try to make sure that I have a series of tables, especially if one of them has something like a script being executed to show links or something that takes a bit of time.

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