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  1. #1
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    So, I'd finally gotten the Overture formula down. Last submission, just under two weeks ago, went through without a hitch.

    Submission this week, major hitches. Seems they changed their guideline, AGAIN. Now, according to the employee I just spoke with, you have to say "Affiliate of XXXXX" in the submitted description -- on the page is not sufficient.

    So, if you have a page with 37 merchants selling blue widgets and you want the search term "blue widgets", you have to say affiliate of each of those merchants in the description.

    When I pointed out how absolutely ludicrous this was, the employee said "well, you could just make it generic, like "affiliate of the blue widget network". When I pointed out that that was also ludicrous since it meant NOTHING and was, in fact, a LIE, since the "blue widget network" doesn't exist, he just repeated to "put something generic".

    Well, "generic, this" Overture. I have about $9.00 in my account and when that is gone we are, officially, Over. For real, this time. No more trying to figure you out -- once an employee of yours starts telling me to make up bogus info to get around your rules, I figure you're the unethical scum everyone else has suggested you are.

    In fact, let me go up some of my bids and see if I can run that $9.00 out tonight.

  2. #2
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    Ya'll pay real close attention ya'here.

    What we have here is a failure to communicate.

    BendOverture is slowly blowing out affiliate based marketing pages from their listings because they compete with the merchants for clicks and sales.

    For example: If a merchant dosen't have to compete with it's affiliates for listings it gets more traffic and even if it has to pay more for the click thru, they don't have to
    pay the affiliate commission or be bothered dealing with them.

    Now, this may save them alot of money but then again it may not. Being more than stupid most merchants have failed to count the number of searches per word that they have listed. And then they need to figure what percentage of the clicks they get.

    For example: If a keyword gets 30,000 searches per month and there are 40 merchants competing for the clicks from those searches, how many clicks will a merchant get? 5% is a good number - so the merchant would get 1,500 visitors per month.
    Not enough to make any real money if the conversion rate is less than 10%. And since most CR is in the 1% to 3% range -

    It will be broke city for merchants in the long run and for bendOver.

    There is no way any merchant can survive on a scale necessary to run a real business with overhead, salaries, etc without the traffic from a ton of affiliates.

    You cannot get enough traffic from PPC search engines even if it is targeted to the max to cover costs if you are any sort of real brick and mortar biz.

  3. #3
    ABW Ambassador webmarm's Avatar
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    [quote}... and when that is gone we are, officially, Over. For real, this time. No more trying to figure you out...[/quote]

    LOL, reminds me of my teen years and breaking up with the boyfriend.

    I don't BendOversure anymore. I was never the "get back together" sort only to break up again...

  4. #4
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    The solution is to create Overture doorways each with its own description and affiliate designation.
    One for each merchant with a clear path to your home page.

    Overture is using new rules to get ready for the 2002 version of THIS.

    [ 12-23-2001: Message edited by: Adam Ward ]

  5. #5
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    I'm still waiting for a reply to my last set of submissions... is it just me or are they slowing down?? Months back I sometimes got a reply same day!

  6. #6
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    I dumped 'em.

    Screw em ... they don't my money anymore [img]/infopop/emoticons/icon_wink.gif[/img]


    Dave

  7. #7
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    I had waited over 2 weeks to have
    new URL's reviewed.

    Finally, I checked the status
    (click on support, it's #2 Search
    Listing Request Status)
    to get the ID# for the listings.
    Then I wrote them and pointed out
    that it had been Over 2 Weeks ...

    The listings were reviewed and made
    active the same day.

    Happy Holidays!
    Anne

  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>It will be broke city for merchants in the long run and for bendOver.

    There is no way any merchant can survive on a scale necessary to run a real business with overhead, salaries, etc without the traffic from a ton of affiliates.

    You cannot get enough traffic from PPC search engines even if it is targeted to the max to cover costs if you are any sort of real brick and mortar biz.
    <HR></BLOCKQUOTE>

    For once I have to agree with Fred. I figured out a while ago that if I sold my own stuff without any affiliates, I would end up making less than I do now! (Because now (as an affiliate) I promote 30-40 unrelated things, but as a merchant I'd only have one category--or go broke trying to buy some of everything!). Other ways of getting traffic to a merchant site (namely affiliates!) are a necessity to get enough business to make it even worthwhile, not to mention profitable!

    Even Wal-Mart with its many categories has an affiliate program along with lots of physical advertising to bring in enough buyers to make it worthwhile.

  9. #9
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    Onced upon a time there was a merchant who had one product that lots of people wanted.

    So he advertised for sales reps to sell it and got thousands of people to join up.

    He raked in the sales and was taking in mega money. And then he added up all the money he was paying the sales people which amounted to 25% of his total revenue.

    Combined the sales reps were making about the same as he was - over $1 million.

    Ah but then he had a great idea. He would sell the stuff direct and keep the sales reps comissions.

    And he did and his sales fell by 90%. He then
    learned a new word - bankruptcy.

    Zig Ziglar said it all when he made the point that to make money help other people get what they want.

  10. #10
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    Yes, yes, I've been a bit thick about Overture.

    But It's Official Now. My account is Offline (drained of funds).

  11. #11
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    All my new terms have been rejected.. and I stupidly applied to change the url for 200 terms to bring them inside my mall site from a bunch of mini sites.. result - all 200 now rejected under the new 'links' rule.
    I'm gonna burn my overture balance then ditch them.

  12. #12
    ABW Ambassador Packy's Avatar
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    SPiderman, I am in the same situation you were in. I have alot of duplicate pages because of the pay per click engines. I made some pages and submited them to the ppc a long time ago. Since then someone here advised me to change the directory path so the spiders would pick them up for the free search engines. I did that and it worked great. Now I can't change the url in the ppc engines because of what you just said. I know if I do Goto and Findwhat will do the same thing to me. <IMG src=http://www.abestweb.com/ubb/icons/icon29.gif>

    In the mean time I have to keep paying for extra website space. <IMG src=http://www.abestweb.com/ubb/icons/icon36.gif> I let Bendover run out overnight. I'm gonna see how bad it effects my stats.

  13. #13
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    They say I've got 72 hours to comply or my 200 best terms go.. have to add 'substantial content'.. thats a laugh, its a f*in mall what kinda content do they want? :rolleyes:
    Oh well, thankfully most of my traffic is google and yahoogle so I guess this will save me a few hundred dollars a month.

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