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  1. #1
    Affiliate Marketing Consultant Linda - 5starAffiliatePrograms's Avatar
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    I just found a very interesting article about CJU. The only in-depth report I have seen.
    The author presents some really good info.

    I don't know him or how correct the info is. Just passing the article on for your comments.

    -----------------

    One interesting question submitted included the following:

    "When will CJ be able to automate the entire process of affiliate marketing in a contextual manner? Ebay has a product that does this, so does Google and Overture. If I give CJ complete run of my site - Put Content relevant ads from relevant advertisers on my site."

    The moderator of the session, Todd Crawford, VP of Sales and Business Development grinned while reading this volatile question and asked a couple of panelists, both CJ staffers, "That sounds interesting, what do you think?" Both of them grinned in return and one answered, "Hmmmm, we'll have to consider that and get back to you on it."

    Asked directly about the possibility of contextual ad placements in affiliate publisher sites, Elizabeth Cholawsky, CJ's VP of Product Development answered in much the same way, "Give me a call in a couple of months."

    --------------------------

    CJU - How To Succeed As A Publisher Online Is Contextual Advertising About To Rock Your World Wide Web?

    Read the article here:

    http://www.webpronews.com/wpn-10-200...ldWideWeb.html

    What do you think?

    Linda Buquet :: 714.754.1280 :: AM Consultant :: Catalyst eMarketing.com
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  2. #2
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    I like the idea of it though obviously you can't have both Google Adsense and CJ contextual links on the same page due to TOS.

    Competition in the contextual ad biz is great news for everyone!



    Larry Wentz

    AffiliateNetwork.org newWebsite.com (Lifetime Commissions)





  3. #3
    pph Expert! Gordon's Avatar
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    Could this be what the CJ spider is prowling around for? using our sites as test beds?

    I got my parasiteware t-shirt
    All parasites are scumbags and should be treated as such....STAMP EM OUT!!!
    Take care
    YouTrek.com

  4. #4
    ABW Ambassador
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    If cj.com will go into this I will follow because that means that those who generate traffic will earn money and not those who redirect traffic.

    carneol

  5. #5
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Sounds logical to me as even LS let slide they have a SEO/SEO startup division. Only way for the networks to make this work is to use the Adwords type displays to suppliment, not replace, the PPA linking tools. The netwanks getting into conversion ratio ranking at the product level would be a nice touch if they introduce displays showing the 5 top selling products based upon contextual formulas. Conversion ratios are not their strong suit but this would work for most affiliates without rich content pages.

    A bidding war for PPC keyword exposure is more their bag as Idealabs/Overture schools CJ, and might recommend opening up big budget merchnats from competing networks to join in the bidding.

    Maybe Todd was just joking and the CJ bot is worthless, since it won't even flag typos on my pages. Most of my 7000+ posts here would just generate Ads for valiums, mouse rubbers or porn sites.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  6. #6
    ABW Ambassador Andy's Avatar
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    It sounds to me like CJ ought to be working on this, if they aren't already.

    Andy

    _______________
    Call the Exterminators! We've Got PARASITES!

  7. #7
    ABW Ambassador
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    quote:
    Most of my 7000+ posts here would just generate Ads for valiums, mouse rubbers or porn sites.


    If these posts ever get indexed look for ABW and Ecom to come up number one on "Adopt a bird" and "how to bbq gator".

    ===============================
    PeePee merchants with PooPoo policies allow our earnings to be flushed down the crapper.

    Why give parasites unlimited cookie durations and credit for sales where they divert our users and overwrite our cookies. PP merchants directly support what many consider unfair trade practices and thievery!
    ===============================

  8. #8
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    I think it's already in the works , and the only questions are whether this will be announced before or after the new year , how it's all going to go down , and whether publishers will be paid on a per sale basis, or per click basis .

  9. #9
    notary sojac Herb ԿԬ's Avatar
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    quote:
    and whether publishers will be paid on a per sale basis, or per click basis .


    or both? after all, Adsense competition will figure in that formula somewhere . . .


    _____
    I earned something? Who screwed up?

  10. #10
    ABW Ambassador
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    Contextual ads powered by someone other than Google would be very welcome.

    I would be surprised if CJ could come up with a way to make the ads as relevant as Google does, but I hope they can give it a shot.

    If that's why the spider is crashing the party, OK. But until then, that cyber arachnid is persona non gratis.

  11. #11
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    AdSense has 150,000 advertisers with many keyword topics each, and every campaign has carefully choosen keywords supported with advertiser's money responsability. Adsense works quite good for many pages.

    In the other side, CJ has 100 times less advertisers, with a free set of keywords not refined.

    Manully choosen ads will be best performers, in the case of AdSense, where thousands of campaign are in and out every day, and you have thousands sharing themes, it is difficult to manualy choose ads, but at CJ, it is another history.

    I may be wrong, but I still do not see the advantage of making contextuality automatic (and imperfect) instead of manually at CJ where you can manage it.

    The only point would be, if at CJ all advertisers set up a product cataloh, then we could enable a contextual and automatic PRODUCT Ad, that would be impossible to manage manually. This way pages that talk about product realted topics will benefith.

    Fer

  12. #12
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Don't drool too much Fer as the huge CJ product database was automated to feed the Dupers running product comparision sites. Next step, for those bedding down with BHO parasites, is contextual product popups at the point of sale. They have to kick the darkside out of the commission pool to run any type of clean contextual Ad program. Too easy for them to just pull the Overture -Looksmart short cuts and use the small site publishers as cannon fodder. Whatever contextual Ad format appears will be modeled on Double dipping merchants since old habits are hard to break.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  13. #13
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    I love the idea of Google Adsense, and don't see it as the end to affiliate marketing, but rather a way for the majority of content sites out there to florish and make the internet a better place.

    If it will be a threat or death to anyone, it will be to merchant traffic thieves who prey on such content sites through the affiliate networks.

    Then CJ might want to change "publishers" to "marketers", because that will more accurately describe the majority of those of us left.

    Merchants, if you really want your sh*t sold, we'll still be around anticipating your respect and a check.

    The following example of contextual mishap won't happen to you with us:

    "In one recently publicized case, Google sold placement for the keyword "suitcase" to a luggage company, and its ad appeared near a story on the New York Post's site about a murder victim whose parts were found in a suitcase."

    We'll show you we're better than an algo any day of the week ...what'ya think?

  14. #14
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Nicely put Kelly. Absolute fact. No SE -BHO or contextual Ad will ever be able to match the traffic targeting of a site owner showcasing a merchant with pre-sell text. If the merchant at the end of that targeted pre-sold click can't close the sale, then it's their bad ...not the publisher. Couponers and reward sites are cookie setting direct marketers having zero value add beyond the pop-up offerings of any damn incent BHO.


    All this incent and BHO pop-up crap is nothing but advertising noise distracting the real shopper. I get a kick out of seeing the AM's here and everywhere throwing out those incent offers like Halloween candy believing it's the holy grail of affiliate marketing. In reality it's the damn holy grail of every sleaze bag SE/e-mail spammer and tricks-for-clicks player saying screw the pre-sell effort ...I demand a short cut to setting my tracking cookie. Coupons/Rewards/Points =spam food and lazy AM's love the spammers throwing shoppers up against the wall like mud, hoping some will stick.

    Shopper might stumble upon some of my pages from a SE or clients site. They sure as hell don't stumble from one of my merchant showcases looking over a merchant site for where to put some stupid coupon code or how to get the free freight offer. The merchant has that same exact incent crap plastered all over their site ...and it's current.

    Reality folks. Don't buy into that incent bullcrap or the afftrac stats spinning loyalty shopping rules and any spam is good if it produces results. The real fact is that shanky incent affiliates generating the majority of traffic to merchants will get hijacked at the point of sale by some BHO with a better promise. You condition the majority of affiliate traffic for an incent and then feed me some Wayne Afftrac line that loyalty marketing rules. His auditron BHO double dipping and Duper clients monopolizing affiliate traffic sure as hell do outsell the rest of us. Incent gorilla marketing drags this industry into the levels that make lawyers look like saints and it's moving directly to two areas. The SE source of traffic and the hijackers in the merchant checkout lanes cutting out the middleman ...the web site showcase page builder.

    You can kiss my grits if you think the Gator/WhenU/ebates conversion stats have anything to do with efforts originated from their site. Their conversion ratio is a hijacked stat pushing the ecash register operator out of the way to ring up their sale.

    Every hijacked sale referred and targeted by EcomCity dilutes my reputation and builds the bank account and reputation of the interloper. Wayne, the DMA, netwanks and the unethical AM's would laud the interloper as a success story and give ya stats to prove their case.

    Give me an honest merchant, with a in-demand properly priced item with tracking in place, and I'll beat that merchants general traffic conversion ratio any day of the week from my targeted traffic showcases. Hint Mr. Merchant my sale costs you less then any other sale you make from the incent affiliate channel. But me and that merchant are definitely in the minority in this mass advertising mindset industry.

    Well get ready for the fallout. Build a site that puts real value into a click for a shopper. Have fun watching the DMA membership of Ad whores crumble. Watch the Duper e-mail marketing wanks choke on spam blockers. Watch the $51 Billion dollar telemarketing industry shrink. Watch the buggy BHO trojan horse backdoors, drive-by installers and P2P networks choke on their privacy/security violations as consumers demand they get hanged -drawn and quartered.

    Guarantee your future by building each sales page as a labor of love with merchants worthy of a click. Act like a merchant trying to get MORE sales from LESS traffic. That is a reality as the darkside will f*ck with your clickstream unless the shopper has a compelling reason to ignor the intruder.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

    [This message was edited by EcomCity.com on October 01, 2003 at 01:20 AM.]

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