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  1. #1
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    Got e-mail today from Kanoodle advising that they will no longer accept "affiliate gateway sites." If I want to use Kanoodle I have to have the Kanoodle listing go direct to the merchant's site.

    I guess they no longer want my business. I am however going to ask them if I can post the e-mail here.

    Mike

  2. #2
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    That really stinks. I haven't gotten anything from them (yet). Not that I'm complaining or anything. Anyone else?

    Kip [img]/infopop/emoticons/icon_smile.gif[/img]

  3. #3
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    Yeah it does stink. I had just decided not to use Findwhat any longer due to their support of scumware and now this.

    Are their any other PPC search engines that deliver good traffic and results?

    Mike

  4. #4
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    Sprinks is almost a PPC search engine. Most of their traffic is from text links on quality sites, but a good portion is search enging.

    I get almost as good of results with them as with overture and findwhat.

  5. #5
    Super Sh!t Stirrer SSanf's Avatar
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    You will have to put some actual "content" on your pages, not just links to other sites.

    Sell bedspreads? Write something about the care cleaning and storage of bedspreads; the history of bedspreads; bedspreads around the world.

    Use those pages to get into the search engines. Then, have your users go to the sales pages when they are all day dreaming about bedspreads and interested in buying new bedspreads.

    Otherwise, forget the major search engines. You won't make the cut.

    You changed and adapted when PPC came out and succeeded. Then, everyone was aghast at not getting top spot with their optimization skills and thought the world, as we know it, was ending. You can adapt. You've already proven that.

    Search engines are going to do what the users want. And, the users want content.

    [ 02-12-2002: Message edited by: SSanf ]

  6. #6
    ABW Adviser Panel Dynamoo's Avatar
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    Darn it.. Kanoodle has always been my favourite PPC engine, inexpensive, good clickthroughs, not fussy.

    SSanfs is right.. you could always add an ODP-based directory and/or gallery and some blurb [img]/infopop/emoticons/icon_smile.gif[/img]

  7. #7
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    Just an update. Kanoodle refuses to allow me to post the e-mail that was sent. I would imagine that they don't want to see a firestorm start.

    I do things directory style plus pre-sell pages. Adding additional content according to their new terms would not suffice.

    Mike

  8. #8
    ABW Ambassador webmarm's Avatar
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    Hmmmmm, no email for me yet. This is not good news.

    All my affiliate pages have ad copy on them, what some folks seem to be confusing with content [img]/infopop/emoticons/icon_wink.gif[/img] . Plenty for the bots to pick up and put into action, but I had wanted to continue my ppcs as well. It's looking slimmer and slimmer that I'll be keeping many ppc accounts open.

  9. #9
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    The good ol' PPC days are over .. lets' get Back 2 google!

  10. #10
    Super Sh!t Stirrer SSanf's Avatar
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    People have forgotten a very old rule of the Internet.

    You remember.....

    "Content is King!"

    Always has been.

  11. #11
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>People have forgotten a very old rule of the Internet. You remember....."Content is King!" Always has been.
    <HR></BLOCKQUOTE>

    I don't think they forgot. It is justthat the content sites went out of business or changed to a more profitable model.

    There are no content requirements at any ppc search engine.

  12. #12
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>People have forgotten a very old rule of the Internet.
    You remember.....

    "Content is King!"

    Always has been.

    <HR></BLOCKQUOTE>

    My adspin is my content. I have been down that content road, continually writing articles and changing pages so people will return, but, I am not building a community. I run a sales website. If my visitors want articles and not to purchase products then they can get to steppin.

    The PPC engines have allowed us to do that. Overture will eventually go out of business and Kanoodle is most likely just trying to emulate its competition leading it down the road to destruction as well.

    Currently, there are other options. Not as many but I will just have to become even more creative.

    To quote Gunny Highway
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Improvise, Overcome, Adapt<HR></BLOCKQUOTE>

    Mike

  13. #13
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Ssanf, no matter how much you haughtily proclaim that "Content is King" hokum, it will not change the facts:

    REVENUE is king. It has been king since the dawn of civilization, and it will remain king until the end of civilization!!!

    And, my high click through rates and Conversion Ratio proves that users do NOT want content! In fact, I'd say they're GLAD to find a site where they don't have to read a bunch of IRRELEVANT CRAP like "the history of bedsheets" when what they want is a BUY LINK!

    As for the statement that we will adapt, I think you are confusing adaptation with concession! Adapt, sure--concede to Content? NEVER, NOT ON YOUR LIFE!

    I'm sure that adaptation is already happening--ie, the formation of new SE optimization that does not require shooting ourselves in the head to be seen, and new advertising methods!

    Also I would expect these LOSER PPCs who forgot that the reason they are in business is TO MAKE MONEY--NOT TO PLEASE SURFERS will be eaten by those with more sense!!

    Content is but an annual flower that looks great and strong for a year, like it'll never die, but then will fade when the winter comes! The tree of Capitalism shall remain long after content has withered, standing tall as it has been through the ages!

  14. #14
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    "Content is King."

    Yeah, but king of WHAT?

    King of generating high volume traffic? Sure.

    King of generating server costs of a few hundred a month for the person volunteering their time to keep that content up there? Sure.

    King of generating repeat visitors? Sure.

    King of generating visitors who want everything for free? Sure.

    King of sucking income out of its creator's pockets? Sure.

    I have a "Content is King" web site (actually, several, but only one is so painfully expensive). While it used to earn money (in the days of yore when people paid for eyeballs), 2001 was the year of ever declining profits... right to the point of being in the red.

    So, yeah. I adapted. I built a NO CONTENT site. Which now generates a greater NET profit in a month than the content site generated (in its hey day) in a quarter.

    "Content is King" only for the paupers and martyrs who do it for love... a merry kingdom, but not much of an economy.

  15. #15
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    Leader & Cedric,

    HERE, HERE! [img]/infopop/emoticons/icon_biggrin.gif[/img]

  16. #16
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Dr. Evil:
    Kanoodle refuses to allow me to post the e-mail that was sent<HR></BLOCKQUOTE>

    Why do you need Kanoodle's permission to post an email they sent to you? It's your email. Can't you post it if you want?

  17. #17
    ABW Ambassador webmarm's Avatar
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    I second Dr. Evil's "here,here". Or is it "hear, hear"?

    My ad copy is plenty of text, and I'm getting better at it, and google likes it just fine.

    I get lots of compliments on VirtuallyIgnorant, our flagship content site. It is only making its server fees since I adapted a few pages to sell. Luckily, it doesn't get soooo much traffic as to zap the bandwidth from the sites that are paving the way to a solid source of income.

    I am an information addict, and I use Google to find as much as I like. I also use Google to find the right shopping sites. If you type in the right keywords, you won't end up on a site telling you the history of bedsheets when you want to buy them, nor on a buy only page when you want to know the history of them. Pay attention and you learn to build your pages to draw the right searches and on the flip side spend less time searching for what you're looking for on the web.

    Someday I'll be putting up plenty more content, but not for making money, just for the sheer love of it. And I'll be able to because my sales sites pay the bills. With ad copy.

  18. #18
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    Dignan,

    They have a piece in their mail not allowing reprints without permission. The e-mail could quite likely be considered copyrighted material. The e-mail may be mine but the content of the e-mail is most certainly theirs. Plus, I felt it courteous to ask.

    Mike

  19. #19
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    Can't you do both?

  20. #20
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    I'm insulted! I have a Kanoodle account with nothing but hundreds of affilite gateway pages listed and they didn't have the courtesy to send me an e-mail telling me I was going to get the boot.

    But rest assured as soon as they do I'll be pulling out forever ... it'll be a lose, lose, lose deal. They'll lose business, I'll lose revenue, surfers will lose targeted pages helping them find exactly what they are looking for.

    I really wish the affiliate networks would get involved and voice an objection to the PPC's that decide to give affiliate publishers the boot, and maybe even try to educate the dimwits as to the value of affiliate programs and affiliate ad pages.

    How about it CJ? You folks have taken the lead before, now how about bellying up to the bar with the PPC's and educating the dunces.

  21. #21
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    speaking of Kanoodle, I haven't been able to access my account there for a few days and realllllly need to change the wording on a couple of listings.

    Anyone else getting the "Technical Difficulties" message?

  22. #22
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    I may be way off base here but I think the whole thing comes down to the fact that the big advertisers have put pressure on these
    ppcs to get rid of the five and dimers.Here's an example and I use this only
    because I'm more familar with this area.Do a
    search on Overture for gambling and the top biders are casinos with over $8 for the number 1 bid,do online casinos and the top bid is over $11.Can you imagine paying over $11 for a top spot and having window shoppers clicking on that link? Then along comes a real player and turns up a link to a
    affiliate page with a 50 cent bid full of casinos links and goes thru one of them links and makes a deposit.That's just an example but the power is with the business paying the big bucks no matter what they are selling.I'm reminded of what a supermarket manager told be years ago when I asked how they could sell a certain product so low.this supermarket had big stores all over the southeast,he said this chain would call up the producers of this product and offer them a very low price for their product.of course they refused until the supermarket chain told them that they would pull all of their products out of their stores.like I said I may be way off on this but I think this what's going on with the ppcs.

  23. #23
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    Dr. Evil,

    If Kanoodle sent you an email - it's your email not theirs.

    So post it. If they can't stand the heat they can stop sending emails.

    They can't do anything about it except maybe
    terminate you account at which point in time you can sue them for violating your constitutional rights to free speech.

  24. #24
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    "REVENUE is king. It has been king since the dawn of civilization, and it will remain king until the end of civilization."

    To the computer geeks who run all the seqarch engines - revenue does not count.

    All they need is a computer, a case of COKE, some cheap pizza's and a hovel and they are happy.

    In 2,000 we had a simple two page site - a short text ad link with a banner to one offer that automatically re-directed viewers to that merchants page or offer and a link to page two if they didn't like page ones's offer.

    We paid our CJ affiliates from 3 to 5 cents per click thru to send viewers to the page.

    Everyday 5,000 or more people viewed the offers on page one - which we paid for and about 500 viewed page two which we didn't have to pay for.

    Everyday we had to pay $150 to $250 to affiliates - and everyday we made $200 to $500 in profit from CPA & CPC. Sometimes we made more from CPA than CPC, somes NOT.

    Content was ZERO (if you are stupid enough to not understand that 'content is anything contained in a container' and a web page is a container of information.)

    And of course the people at Cj took stupid pills and cancelled the CPC - because CPA is king.

    CPA cannot be king of fecal matter if content is considered king. CPA is about selling not information.

    The morons of the internet DO NOT understand this fact.

    You deliver information you pay CPC. You sell product to earn revenue you pay CPA.

    They are not the same thing. They cannot be marketed in the same way - NO ONE on the planet can make a profit from a content site if they can't get INFORMATION providers to pay them more per visitor than they have to pay out.

    As soon as you go content you might as well pack it in and go apply for a job at a fast food outlet.

    Now if you sell stuff you can pay people to provide information about your product - but you can't do both and expect it to work.

    No one can erase the law that TRAFFIC COSTS MONEY. The Net is a system of distribution of information - and like all distribution systems it has a built in set of costs you can't get rid of.

    You either have to SELL enough to cover the costs or get someone to pay you more than you have to spend to get viewers.

    All AFFILIATES are information providers. If they can't get viewers to read about the merchants, the games over.

    BendOver, Kanoodle and the rest are all doomed to the dot.bomb pile. You can't get a large enough scale from PPC or search engines to make anything but chump change as a merchant.

  25. #25
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>If Kanoodle sent you an email - it's your email not theirs.<HR></BLOCKQUOTE>Check with your lawyer on that one, Prof. And if she/he tells you that you're correct, get another lawyer.

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