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  1. #1
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    I have previously reported that Google adwords was my fourth most effective form of advertising (not counting email newsletters).

    They have recently taken 1st place! I am completely amazed. They are even doing better than my best email newsletter campaigns.

    Here's the deal with Google. You have to have a ton of faith AND be very, very specific with your keywords.

    I recently found three keyword phrases that cost me an average of $2.52 per click. Yikes!!! I never pay that kind of rate.

    Here's the rub though. About 22% are converting for a cost of sales of only $11.45. That is excellent for my product.

    I'm starting to understand why some folks pay $4/$5 per click for certain keywords at Overture, FindWhat, etc. If it converts profitably, what does it matter how much you pay per visitor?

  2. #2
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    google adwords [img]tongue.gif[/img] phtew!!!!
    my absolute last choice!
    I am glad you are successful, though!

    [ 02-16-2002: Message edited by: elbowcreek2 ]

  3. #3
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    We, too, are having success with Google's AdWords. They have not worked for a couple of sites, but this time around they are working great.

  4. #4
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    It sure surprised me.

    One thing that is amazing is that I used to hold the #4 position in the regular Google index for one of these search terms. I only closed about 2% of visitors coming from that link. Go figure.

  5. #5
    ABW Ambassador
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    I will never pay for cpm advertising again. I learned my lesson the hard way with advertising, using Smartage.com through Excite's web site about a year ago. I bought into their "media buyer" for "low advertising budgets" - lol. Google charges for impressions (page views). I don't care if it is Google, no way! Best wishes on your continued success, though.

  6. #6
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    I had terrible results with Google Adwords
    I'm amazed you can make a profit with them, but well done!

  7. #7
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    heather2002,

    Congrats!

    It is very hard to make a profit that way (without a multi-tiered system).

    After a month of pissing my money away once again on PPCs (for the term webmaster) ... I set up an affiliate program for ABW and we have been relatively successful with it [img]/infopop/emoticons/icon_wink.gif[/img] I always felt it was better to pay webmasters than a PPC. I would suggest the same for others.

    Lets share it amongst ourselves instead of making the PPCs richer!

    Haiko

    [speeling]

    [ 02-16-2002: Message edited by: Haiko ]

  8. #8
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    Hi Haiko,

    I've been thinking about an affiliate program through a network. I run a private one already with limited success.

    Which affiliate network do you use? Any thoughts from others? Which affiliate networks do you recommend for getting traffic? What kind of startup costs are involved? Other caveats? Expected traffic from affiliate network A vs affiliate network B?

  9. #9
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Haiko, you gave me a start for a second (Your words in quotes):

    "After a month of pissing my money away once again on PPCs"

    Oh, no! :eek:

    "(for the term webmaster)"

    Oh. THAT explains it, whew...


    "I set up an affiliate program for ABW and we have been relatively successful with it. I always felt it was better to pay webmasters than a PPC. I would suggest the same for others.

    Lets share it amongst ourselves instead of making the PPCs richer!"

    That's sounding better and better--although achieving the high targeting of a PPC without making my program into a royal pain in the rear for affiliates is something I have yet to figure out how to do! It's a lot easier for a site like ABW, that isn't subject to sudden change when some merchant gets deactivated or lowers their commission or cookies!

  10. #10
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    $2.52 per click, now thats pissing money away <IMG src=http://www.abestweb.com/ubb/icons/icon13.gif> <IMG src=http://www.abestweb.com/ubb/icons/icon13.gif> <IMG src=http://www.abestweb.com/ubb/icons/icon13.gif>

  11. #11
    ABW Ambassador
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>$2.52 per click, now thats pissing money away<HR></BLOCKQUOTE>pfft. You gotta do some math here, PROFIT is NOT pissing money away.

  12. #12
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    Hi Spacebandit,

    It's cost-of-sales that matters, not cost-per-click. I have to admit that I never expected such a high conversion ratio with Google adwords, so I never experimented enough until now to let the cost-per-click get that high.

    I suppose a cost-per-sales of $11.45 is nothing to write home to mom about if your product has a profit margin of a nickle, but if it's great if you product has a profit margin of a couple hundred dollars. At the end of the day, profit is actually the only really important number.

  13. #13
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    Haiko's right - if you are going to pay ppc
    then it's cheaper to set up your own affiliate program. 100 good affiliates can send you more targeted traffic than all the ppc search words combined.

    Key point - if you pay per click make sure you specify to have the clicks tracked as leads. Paying 3-5 cents per click tracked as a lead will get you good affiliates and enough traffic so it's worth it and the fact it's tracked as a lead will limit fraud.

    Also always have an out link from the affiliates landing page so your visitors who don't buy have some place to go that pays you if they do not buy. This will lower your cost even if you only get a 5% CTR.

    Another good use of a pay per click affiliate program is to use it to build a newsletter subscription list. You then send a weekly, bi-weekly or monthly newsletter touting deals available thru your site.

  14. #14
    ABW Adviser Panel Dynamoo's Avatar
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    Google AdWords is really only useful if you're competing in the big league at Oversure or other PPC engines, as Heather says, if you are bidding $5 at Oversure, you could save money by using AdWord's different model.

    I've tried it and the *best* PPC rate I got was 20 cents per visitor, but I can get the same visitors for 1 cent at Kanoodle so it's not worth it on the margin's I'm working on [img]/infopop/emoticons/icon_smile.gif[/img] The worst I got was $2 per visitor.

    AdWord's usefulness really depends on the circles you move in.

  15. #15
    ABW Ambassador
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    I find that AdWords are too expensive for my margins as an affiliate, but I sometimes use them to test the pulling power of one headline compared to another. It doesn't take many dollars to get useful information, and any sales that result from those little campaigns are a bonus.

    Elisabeth Archambault

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