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  1. #1
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    Should you put meta tags on every page of your site or just the index page?

    Thanks,
    William Cianfrani

  2. #2
    ABW Ambassador
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    Every single page.
    I'll PM you some sources of free articles on the subject.
    Sureley several other members will send some info as well. [img]/infopop/emoticons/icon_wink.gif[/img]

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    William,

    Welcome to ABW! <IMG src=http://www.abestweb.com/smilies/welcome.gif>

    I would suggest it along with a robots.txt file in the root.

    Haiko

  4. #4
    ABW Ambassador Joey's Avatar
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    William,

    ABW has a great Meta Tag Generator in the tools section.

    -Joey

  5. #5
    ABW Ambassador Doc Sawyer's Avatar
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    METAS on every page but don't over-do it.

    Not more than 800 characters including letters, spaces and (any) punctuation.

    Specific, concise, applicable words that do not repeat. OK to say BOAT BOATS BOATING but not WOOD BOATS, ALUMINUM BOATS, FIBERGLASS BOATS. Rather you need to say WOOD ALUMINUM FIBERGLASS BOAT BOATS BOATING.

    Lots of SE's still use METAs but not as an exclusive source of information.

    Done well, METAs will help you a little bit.

    Done poorly, METAs will get you banned from a SE.

    Been there. Done that. Got the School of Hard Knocks Tee Shirt.


    Doc

  6. #6
    ABW Ambassador
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    Put titles, descriptions, keyword tags on each page. Keep them short and make sure the keywords you use appear in the visible body text of the page.

    One of the guys from Fast/Lycos said yesterday at the Search Engine Strategies conference that they use meta tags to identify spam and that they play no part in ranking a site, so be careful.

  7. #7
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>make sure the keywords you use appear in the visible body text of the page<HR></BLOCKQUOTE>See, this is the one that gets me... FOR YEARS, I've used the keywords for incorrect spellings, variations on a theme (you say "potato", I say "spud"), and other LEGIT keywords that aren't always in the body of the text... just being smart about how people search...

    Or so I thought. sigh.

  8. #8
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    Markymark, can you say anything more about what to avoid?

    I'm wondering: I sometimes put predictable misspellings in my metatag that I wouldn't want in my visible copy. For example, for a page about "widgets" I might include "widjets" and "widgits" in the tag but not the body copy. In the past that has generated pleasant amounts of traffic which is basically a bonus. Is this still wise, or is it likely to trip some new filters? Any comments?

    Elisabeth Archambault

  9. #9
    Newbie
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    So let me get this straight, all of the pages should have tags. Should the tags be the same or should they describe each individual page? I should not use the same word even if it’s in a different phrase?
    What about lowercase, should I use all lowercase or will a search not pickup those words if someone uses capitals?


    Thanks for All The Replies!
    William

  10. #10
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    Each page should have it's own keywords that are relevant to that particular page.
    Important! - Also keep in mind that some SE's and directories (google in particular) index your page according to keywords in the page title and description tags. So make sure that your most important/relevant keywords appear in your title and description as well.

    ALSO SEE - google-related threads here in the ABW "building site traffic" forum,
    you could also visit http://searchengineposition.com for articles relating to each of the major search engines.

    [ 04-24-2002: Message edited by: Deelz ]

  11. #11
    ABW Ambassador
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    My understanding is that misspellings is the exception to the rule. These are fine in the keyword tag, but I would also put an instance of this misspelling in an alt. tag that is unlikely to get mouse-overed, as Google and others ignore the keyword tag anyway.

    One technique that I don't particularly like is to create a misspellings page. IE: a page of alternate spellings of certain phrases that says something like 'widgets is often misspelt as wijits or even widgits. Although both wijits and widgits sound indentical to widgets when spoken, these are two of the common misspellings of the word....'

    Works well if you are promoting brand name products but I think it looks a little shoddy on a site.

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