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  1. #1
    Newbie
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    January 18th, 2005
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    I am running my first PPC tests. I decided on Google Select with $.06 keywords and getting 2% click thru.

    That's about average, is it not? Or should it be higher than that for targeted ads?

    [ 04-28-2002: Message edited by: eaglefire ]

  2. #2
    ABW Ambassador
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    I wouldn't use the term "average", but 1% to 4% can be considered "normal".
    If the 2% response is enough to generate a positive return on your investment, you're all set.
    Experiment a bit with the wording of your ads to see if other pitches can bring a slightly better response.

  3. #3
    Full Member
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    January 18th, 2005
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>If the 2% response is enough to generate a positive return on your investment, you're all set.
    <HR></BLOCKQUOTE>

    Actually, if Eaglefire is in the PPC program and not the Pay-Per-Impression program, then what the click-through response rate has absolutely nothing to do with generating or not generating a positive return.

    -Only the COST-PER-CLICK matters. If you earn more than 6 cents per clickthrough, then you will generate a profit regardless of the click-through rate.

  4. #4
    ABW Ambassador
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    Makes sense to me. That formula does indeed make money.

    The only thing is if you don't have at least a 2 to 1 profit margin then all of your cash flow gets tied up in the ad engine.

    2 to 1 is the least I would ever consider acceptable... from any advertising dollar.


    .

    [ 04-28-2002: Message edited by: breeze ]

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