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  1. #1
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    Hi All,

    Sorry to be the bearer of bad news again but I just received this email from Google.

    Dear Google AdWords Advertiser,

    Our goal is to make AdWords advertising your most successful
    marketing tool. We have found that informative, concise and
    well targeted ads deliver the highest conversion rates. To
    that end, we've modified our editorial guidelines for ad
    content and format.

    Your ads may already be clear and relevant, which means
    you're likely already enjoying the benefits of the AdWords
    program. However, we do ask that you review our new guide-
    lines just to be sure that the content and format of your
    ads meet our AdWords-specific criteria.

    Among those required criteria are:

    * Keep the message clear and concise by avoiding excessive
    or unnecessary capitalization, punctuation, and symbols
    (for example, !!!Advertise with Google!!!, **FREE**, GOOGLE,
    or ads @ Google).

    * Avoid superlatives such as "Best," "Top," or "Cheapest"
    unless this status is guaranteed or verified by a third
    party. Proven claims will be much more believable to your
    customers.

    * Link directly to the page on your site with the product
    or service your ad describes, so your customers can find
    exactly what your ad promotes.

    * Use relevant, well-targeted keywords and ad text in order
    to reach only the customers who are likely to click on your
    ad.

    * Distinguish your ad by making your calls-to-action unique
    to the service or product you provide (for example, avoid
    "click here" or "look here").

    Please follow the steps below to ensure your ads meet the new
    guidelines:

    1. Read the AdWords Editorial Guidelines at:
    https://adwords.google.com/select/guidelines.html

    2. Review your current campaigns, and make the changes
    needed to meet the specific requirements of the guidelines.
    To learn how, visit: https://adwords.google.com/select/faq.html#tasks5

    3. Our AdWords Specialists will soon be reviewing your ads.
    If they already meet the guidelines, you don't need to take
    any further steps. If they require modifications, our
    specialists will notify you via email. Those particular ads
    will not run until you are able to make the necessary changes.

    If you have additional questions, reach us via our contact
    page: https://adwords.google.com/select/main?cmd=ContactUs
    Our AdWords Specialists will be happy to address any concerns
    that you may have.

    We look forward to continuing to provide you with the most
    effective advertising available.

    Sincerely,
    The Google AdWords Team


    Core

  2. #2
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    I just started up an ad campaign with them, I figured I would give them a shot - especially since they picked up AOL - and especially since they started a click through option. I got burned on the impression ad campaign I ran with them, so I'm still a little leery. I can see why the search engines would pick google up, though. Google kind of forces you to bid high. You can't just bid one penny and bottom-feed, which defeats the 'bid one penny on 10,000 items to get decent traffic' angle. On the down side, if they force me to bid higher than I want to, and I get burned again, I'll just drop 'em.
    :cool:

  3. #3
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    Google adwords looked great, until they started firing off these mails

  4. #4
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Any place that says not to use "Click Here", among other things, should be publicly flogged.

    This looks like trouble brewing, too: "Link directly to the page on your site with the product or service your ad describes, so your customers can find exactly what your ad promotes."

    The product wouldn't be on MY site...

  5. #5
    ABW Ambassador
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    The product page could be framed from your site.......

  6. #6
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    Adam, that's a big no-no, don't frame a product page on your site...you'll lose MSIE 6.0 cookies and more than 60% of your sales in the process.

  7. #7
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    I just joined Google's PPC Adwords this past Sunday. They have been nothing but a huge PITA, suspending my ads for having one exclamation point. Then I got flagged for excessive capitalization for using "CDRW". I had a few others where I made the creatives then deleted before they ever ran, and I got flagged for THOSE.

    I wrote to Adwords Support and asked them why CNET, eBay and others are running ads for the same keywords with an ! at the end of each and every line and with the entire top line capitalized along with several words on the 2nd and 3rd lines. Of course their response was "we haven't gotten to everyone yet".

  8. #8
    ABW Ambassador
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    Some of the guidelines are designed to imcrease the appeal to users and clickthrus, which is good. But then some of it makes no sense - they are ads afterall! (Unless they hired someone from Overture. That might explain it.).

  9. #9
    ABW Ambassador
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    >that's a big no-no, don't frame a product page on your site...you'll lose MSIE 6.0 cookies

    I'm not a tech person BUT can't this be dealt with using P3P

    I could be all wet on this one cause I have no cookie driven merchants.

    anyone know p3p?

  10. #10
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    All,

    I've gotten,

    Clicks: 287.0
    Imps: 59,971
    Avg cost: $0.34

    Just for one term for ABW (ABC was a waste of money!).

    On ABW, that kind of coverage would have cost waaaay more on oversure and others. I received the email, but, I have no problem with the terms ... write better copy!

    Haiko

  11. #11
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    My Adwords stats for last week are:
    Clicks: 879
    Imps: 52874
    Avg Cost: $0.08

    Less than I would have to pay on overture, not that they would even accept my links farm [img]/infopop/emoticons/icon_biggrin.gif[/img]

  12. #12
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I have no problem with the terms ... write better copy!
    <HR></BLOCKQUOTE>

    Hey I don't either - IF they enforce it across the board, but they aren't. The same ads I'd pointed them to 3 days ago in all caps and mucho exclamation points are still running unchanged while mine got flagged for one lousy "!"

    I also don't cotton to being bugged about ads that I'd deleted 3 days prior that never ran. Seems they could have used the time spent trawling my deleted ads for boo-boos could have better been spent moving on to some of the real offenders.

    [ 05-01-2002: Message edited by: eaglefire ]

  13. #13
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    eaglefire,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>IF they enforce it across the board, but they aren't. <HR></BLOCKQUOTE>

    I've seen it also <IMG src=http://www.abestweb.com/ubb/icons/icon36.gif>

    Email them and they'll boot them, per the new terms, they [ggogle] are fair.

    Haiko

  14. #14
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    Haiko, that is what I am saying - I DID email them several days ago when they first deactivated my ads for a measly "!"

    I emailed them right back and pointed out to them 3 other ads running on the same pages with mine that had all caps on the top lines, exclamation points ending each line, and "superlatives".

    Their response was they hadn't gotten round to them yet - and the ads are still running... but they had time 3 days later to email me about ads I'd trashed myself.

  15. #15
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    Besides I may drop Google until the dust settles. Someone mentioned Kanoodle in another thread. I gave them a try and I am seeing literally 5x the results for a lot less $$.

  16. #16
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    Me quoth :
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I emailed them right back and pointed out to them 3 other ads running on the same pages with mine that had all caps on the top lines, exclamation points ending each line, and "superlatives".
    <HR></BLOCKQUOTE>

    And you know why they didn't boot those ads? Because they were being run by eBay and CNET Shopper - that's why.

  17. #17
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    oh - and BTW Haiko - I just remembered that was how I found ABW - from Google Adwords!

  18. #18
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    Although your Adwords rejections may appear to come from a human, I think you will find that they are auto-generated from a Google "ad inspector" software robot. They haven't unleashed the software on the "pre-inspector" ads yet, but it is only a matter of time.

    As with their search listings, complaining to Google about an individual ad doesn't usually result in any action - they simple tweek their software to try to get rid of the problem in a general way.

  19. #19
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    lansing,

    Absolutely correct!

    ---------

    eaglefire,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>oh - and BTW Haiko - I just remembered that was how I found ABW - from Google Adwords! <HR></BLOCKQUOTE>

    Then, I can say with all certainty, that I am VERY happy with the results of our Adwords campaigns!

    Haiko

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