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  1. #1
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    Hello One and all,

    I was looking at the idea of using adwords for certain keywords i.e. Glasgow Taxi. Yesterday it came up with only one company advertising a taxi service (uk wide) and I thought, this looks good maybe worth a try.

    Now I have done a search on Glasgow Taxi and up pops three ads. The original taxi advert and now an ad for a bookstore and one for a dvd.

    What the HELL has this goto do with TAXIS....NOTHING....<IMG src=http://www.abestweb.com/ubb/icons/icon8.gif> <IMG src=http://www.abestweb.com/ubb/icons/icon8.gif>

    If Google dont stop this garbage now then there is no point in being listed down the side of the page with ads that people are not even going to look at. The more of this they do the more people will ignore the ads.

    I will certainly be sending an email to Google telling them what I think about the way they are running ADD Word. Why are these people allowed to get away with abusing the words after we have read that Google want us all to play nicely.

    Well thats me 2p worth on the subject.

    Regards
    John
    One unhappy person

  2. #2
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    I just signed up with them... I'll let you know if weird things happen to me [img]/infopop/emoticons/icon_smile.gif[/img]

  3. #3
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    Yep, first there was one other above mine, now three... I'm fourth on the list and the only one related to the keyphrase [img]/infopop/emoticons/icon_frown.gif[/img]

    So, is that deliberate programming?

    I don't get it?

    Why would Adwords be considered a useful service Google?

  4. #4
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    From what I remember, AdWords do not show based on keyPHRASE-only unless the advertiser has specifically asked for that. Otherwise, it will pick up on EITHER word.

    So, to use Glasgow Taxi as an example since that's what started this thread...

    A search on Glasgow Taxi would also bring up AdWord results for those that bid on just "Glasgow", or just "Taxi" and didn't think to be more picky about which terms would pull their ads up.

    Unfortunately, there's nothing you (John) can do about these other advertisers who are willing to come up every time someone types something with "Taxi" in it, or every time someone types a phrase with "Glasgow" in it.

    On the other hand, I think you can make it so that YOUR ad isn't showing up when people type "Taxi TV Series" or "Travel to Glasgow".

    The explanation for Google's willingness to allow AdWords to get so mistargeted is almost certainy in the fact that AdWords started out being charged by IMPRESSION...the underlying adserving technology still seems to be the same, based on what you have said!

  5. #5
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Now I have done a search on Glasgow Taxi and up pops three ads. The original taxi advert and now an ad for a bookstore and one for a dvd<HR></BLOCKQUOTE>
    Yes, if somebody uses a search string including the word "glasgow", perhaps the bookstore is in or near glasgow, or is promoting a book with that word in it's title. Maybe the DVD store sells the movies "taxi" and "taxi driver" and bids on that word to catch people who want to buy those movies.
    What you need to do is put quotation marks around your keyphrase "glasgow taxi", then it should only show up when people use that actual phrase in their search string.
    I learned a lesson on this the hard way; fortunately it only cost five bucks for reactivation. Could've been worse.

    [ 05-03-2002: Message edited by: Deelz ]

  6. #6
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    Hi guys
    Thanks for the replies. Anyway, I have checked and its the word Glasgow that is causing the others to pop up.

    You would have thought that any programme would be a bit more precise rather than just bring up the city.

    Also with putting in two words i.e. GLasgow Taxi then it should be the adword which has both the words listed on the top of the page rather than any other advert which only has one match.

    I did receive a reply from Google (thank you Google) and they said that they are looking into these sort of things and trying to tidy things up.

    I am now just going to wait a while before I put the add on to see what happens as they want 5cent a click which is not too bad as I dont think that I would get many hits but the ones that I do will be looking for my specific product unless when they put in Glasgow they get my taxi site as well....

    I hope that Google come up with a solution.

    regards
    John

  7. #7
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    eh, now it back to two and I'm at the top... um, thanks Google.

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