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  1. #1
    ABW Ambassador Jane's Avatar
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    January 18th, 2005
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    People who build and optimize web pages know about them because they study search engines. How does the average surfer even know these engines exist? Where do they advertise at? I wonder because I don't know anyone that uses or even knows about these engines.

  2. #2
    ABW Ambassador
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    The average surfer doesn't know anything about PPC and it doesn't matter.

    The average surfer searches from a major portal site and Overture has them covered.

    The below average surfer gets covered by Google AdWords Select.

    [ 05-15-2002: Message edited by: Adam Ward ]

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