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  1. #1
    ABW Ambassador Jane's Avatar
    Join Date
    January 17th, 2005
    People who build and optimize web pages know about them because they study search engines. How does the average surfer even know these engines exist? Where do they advertise at? I wonder because I don't know anyone that uses or even knows about these engines.

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    West Coast USA
    The average surfer doesn't know anything about PPC and it doesn't matter.

    The average surfer searches from a major portal site and Overture has them covered.

    The below average surfer gets covered by Google AdWords Select.

    [ 05-15-2002: Message edited by: Adam Ward ]

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