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  1. #1
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    Hi,
    when I checked the linkpopularity of one of my sites on google I found a link, but when I clicked on it a white page appears with the the url of that page is:
    http://www.cashbackvalues.com/cash_loans.html

    The source code shows that all content of the site like text or links is set to #ffffff - white. Why does the owner of that site put up a website with links on it which no one can see? Is it a for better linkpopularity?

    Jonny :confused: :confused:

  2. #2
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    They have a background image on the page which is probably not loading.

  3. #3
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    Actually, the background image IS loading... it's just a plain white gif...

  4. #4
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    I stand corrected.
    After selecting the text on the page, I'd just say it's links to all their other sites.
    I don't know what benefit they'd get out of the white text though.
    Seems to be a greater risk of getting caught than any benefit gained from it.

  5. #5
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    I double checked that site with marketleap and it seems that this site, and also the /index.html is optimized for google specially. Does this mean that google does not punish hidden text?
    Another strange thing is that if you e.g. click on the link for Alaska you are directed to another white page http://www.cashbackvalues.com/Alaska/index.html ( on that page there is a lot of white invisible text and also links, and then get redirected to http://www.cashbackvalues.com/index.php?affid=30 ,
    this seems to be an affiliation link. But what for is it?

    Jonny

    [ 07-02-2002: Message edited by: Jonny ]

  6. #6
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    "Does this mean that google does not punish hidden text?~Jonny"

    By the fact that very few Google-listed sites have any hidden text nowadays, I'd say that THEY DO punish it. The pages in this thread must have been able to sneak by--but after a few Google-spam reports they'll probably disappear.


    "this seems to be an affiliation link. But what for is it?~Jonny"

    I went to the final site and checked it out.
    Despite all the stuff about memberships, free bonuses, etc.--the "qualifying questions" along with the "get $500 NOW" sounds like a payday loan company.

    I looked at the "How it Works" page after writing that--it IS very similar to a payday loan company! The difference is that you can get terms of UP TO one year (most payday loans only give a couple of weeks to pay it back--the idea being that you pay back on your next payday).

    The "membership" stuff is basically just a different spin on the idea of giving people microloans, with IMPORTANT LEGAL DIFFERENCES:

    With a regular loan, the applicant has the right to decide not to take the loan with a few days (I think people get three days to back out of the deal), WITH NO PENALTY/CANCELLATI0N FEE.

    But with this "membership" bit, they are calling their fees "membership fees" instead of "interest". If you back out of this place, you're screwed--there is an "early termination" fee.

    Also they are not giving the legally-required TRUTH IN LENDING statement. Apparently they think that calling it a "rebate" will let them avoid doing so. I highly doubt the courts would agree! And them calling it a "rebate" is bull. It's a microloan.

    To cover up this bit of weaselage, they give some basically cheap/free stuff like coupons to "members" which also help it meet the legal definition of a "club". There's a "free phone card" too but I wouldn't be surprised if it's a trick card that changes your long distance provider...

    I doubt this one would stand if challenged in court. Real clubs that I know of which offer loans are subject to the laws pertaining to lending as well as those laws which pertain to clubs.

    Here's a few other clinkers with this place: The "benefits" are determined after they find out how much cash you qualify for!

    The "membership fee" (ahem, INTEREST) is eaten right out of your checking account "for the term of membership" (as in, as long as you owe the money)!

    Slick...slick as sandpaper, that is! But those unfamiliar with payday loans might never spot it until it's too late. (I have seen more than my share of payday loan sites since I promote one. But the one I promote says exactly what it is--a payday lender--instead of hiding behind a bunch of "membership" and "rebate" bull!)

    UPDATE!

    When I closed that window, a popunder happened. I let it load--and soon saw the exact same "pre-qualification" form as on the other site. Only THIS time, the page is blatantly pushing standard payday loans!

    Seems if people don't fall for the "membership" bull, the company thinks they may want a standard payday loan...

    Here's the popup's URL: http://www.your-cash-online.com/?ref=1001&rid=&wc=

    [ 07-02-2002: Message edited by: Leader ]

  7. #7
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    >> Does this mean that google does not punish hidden text?<<

    My guess is that googlebot can't tell this page has hidden text. Googlebot can tell if a page has hidden text when the bgcolor matches the font color, but I doubt it can tell when a background image obstructs readibility.

    If it could, there would be far fewer butt- ugly sites in Google. [img]/infopop/emoticons/icon_wink.gif[/img]

  8. #8
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    Testing that site with merketleap verifys what Cedric says. The only SE where it is indexed and where a linkpopularity check gives results is google.

    Jonny

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