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  1. #1
    Member
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    January 18th, 2005
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    189
    Hello -

    There is talk that links to your site which come from relevent websites (relevant to your content, assuming you have a content site, which I do) are MUCH more valuable than those random links coming from link exchanges etc...

    Additionally, I have heard that an outgoing link will help your link popularity if the external website is right on "theme" with your content (even going so far as linking to individual pages that are more relevant to the page you are linking from).

    Does anyone know if there is a website, forum, etc, that bring together webmasters that are interested in this form of "intelligent" linking?

    Thanks,

    Danski

  2. #2
    Newbie
    Join Date
    January 18th, 2005
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    I would assume that currently the google algorithm does not take into account relevance. It would be a fairly complicated process to take this into account.

    In order to do so the algorithm must first determine a "theme" for the site which is very difficult to do. (ie. are you talking about Washington state or George Washington) and then determine if linked sites fit into this relevance and give them higher position as a result. Google is probably researching this but I feel it is a way off.

    But it may seem like google takes relevance into account by the mere fact that high PR sites usually have a lot of content and few outbound links. So when you are linked to by one of these content sites you get a significant amount of their PR (as opposed to splitting PR amongst 100 other links in a link exchange page). In addition google also takes into account linking text so this could be considered a rudimentry way of determining relevance.

  3. #3
    ABW Ambassador
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    Yeah, Google doesn't take themes into account yet. Teoma, on the other hand, does so it is wise to get links for your widget site from other sites within the widgets 'community'.

    Outgoing links never help link popularity as such. What they can do is establish your site as a 'hub' for a subject and as such your site could be considered to be at the heart of a particular community. This again is part of the Teoma algorithm and nothing to do with Google, Inktomi or anyone else.

    For a brief overview, there's this article (PDF) by Mike Grehan, extracted from his book:

    http://www.searchengine-report.co.uk...stillation.pdf

    Search Engine Positioning - 1 Design 4 Life

  4. #4
    Member
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    January 18th, 2005
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    189
    Thanks guys...

    It would appear to be wise to begin to position one's websites with the idea of making sure link relevency is there (both inbound and outbound) for a long term strategy, IF eventually google and the others will follow suit with Teoma, which it would seem they would with in the next few years, am I wrong here?

    Dan

  5. #5
    ABW Ambassador
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    No, you're not wrong. But you may find as an affiliate marketer that keeping things strictly on theme is very difficult as the amount of potential link partners is reduced simply because of the nature of your site. You need to remember that you need links and ranks now to make some money and right now Google is not taking themes/hubs/authorities into account.

    Search Engine Positioning - 1 Design 4 Life

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