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  1. #1
    ABW Ambassador Jane's Avatar
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    Google Sponsored Links - You know the 2 at the top of the page that cost at least $5000.00. Do they pull these from adwords if they don't have someone paying for this space? Cause my site is right up there with Home Depot and I sure as heck am not paying 5000.00. I do have some paid adwords.

  2. #2
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    I get that sometimes too for some ads. Sometimes when they don't have 2 Sponsored links on top for certain keywords, they will throw the highest bidded Adwords Ad up there.

    "Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map."
    --Wayne Calloway

  3. #3
    ABW Veteran Student Heyder's Avatar
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    I think most of those spots are available through adwords. Quite a few of my listings are in there because even adwords isn't all that competitive.

  4. #4
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    >> Do they pull these from adwords if they don't have someone paying for this space?

    Sometimes. There seems to be a "magic number" you have to hit, based on a combination of your CTR and maxCPC figures for any given search

    Example : Given that the "target" for our phrase is .2

    a) CTR = 10%, maxCPC = $2.00, => 0.1 x 2 = .2
    b) CTR = 20%, maxCPC = $1.00, => 0.2 x 1 = .2
    c) CTR = 5%, maxCPC = $1.00, => 0.5 x 1 = .05
    d) CTR = 20%, maxCPC = $3.00, => 0.2 x 3 = .6

    In these cases, a), b) and d) would be promotion candidates (but note that they need not actually be paying their specified maxCPC, although they would be vulnerable if a bidding war broke out underneath them)

    Anecdotal evidence suggests that the real world targets are somewhere from .15 and up.

  5. #5
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    Google will show up to 2 listings in the top ('Premium') listings area. If no or only 1 Premium listing exist, then Google will often (usually) feed the top performing AdWords into that slot.

    My last conversation with Googlers indicated that Google is having a hard time selling inventory in the Premium slots. Adwords has really taken over this spot and if you have a good rep there you can usually get away with getting the Premium slot for the cost of a cpc AdWord.

    Recent changes to Google's Advertising interface also de-emphasized the Premium listings. Adwords continue to dominate Google's dance toward courting more ad-dollars (ala Overture).

    So, yes, get a top CTR and max cpc and you'll often find your listing in the top Premium slot at the top of the page and fed to Googles affiliates...

  6. #6
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    It's great, that Google don't want empty premium listing.

    Rosalind Gardner earned $436,797 in 2002 by promoting only affiliate programs. She reveals ALL her secrets step by step in her Super Affiliate Handbook (267 pages) www.renio.biz/rosalind/

  7. #7
    ABW Ambassador Jane's Avatar
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    Well if I was paying 5 grand for the spot and they let someone have a free ride under me, I don't think I would be too happy. Why don't they just lower the price.

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