Results 1 to 2 of 2
  1. #1
    Full Member
    Join Date
    January 18th, 2005
    Posts
    390
    I'm looking PPC costs for a clothing category and I'm trying to determine what my maximum bid should be.

    I realize that higher placement means more click throughs, but does that result in higher profits? Afterall if a higher ranking gives me greater sales, but the margins are terrible, it may not worth doing.

    I'd like to hear other's experience on what they found work the best in terms of generating a good retun on PPC. Specifically, how does getting top five compare to getting placed 5-10, 10-15, 15-20? In my case, I would be using PPC to target a subset of a particular clothing category and will only have one or two direct competitors.

  2. #2
    Member
    Join Date
    January 18th, 2005
    Posts
    91
    Sweat,

    Truly the best way is going to be trial and error. You will need to experiment at each position to see which works for you.

    Depending on your budget you may wish to start at #1 or lower down. Top 1 gets many more clicks than 2 or 3 but may be to expensive to give any ROI.

    Best of luck

  3. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Replies: 15
    Last Post: July 25th, 2012, 12:00 PM
  2. afftrack URL placement question.
    By prix in forum ShareASale - SAS
    Replies: 1
    Last Post: April 13th, 2009, 10:33 AM
  3. [PPC Marketing] Bidding Advice for Generating Maximum Profit
    By Geno Prussakov in forum Search Engine Optimization
    Replies: 1
    Last Post: December 20th, 2008, 08:46 PM
  4. PPC Question?
    By joebaracco in forum Search Engine Optimization
    Replies: 7
    Last Post: October 15th, 2002, 03:10 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •