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  1. #1
    Prince of Content Vinny O'Hare's Avatar
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    Hi Guys
    after 6 months of being listed in search engines i finaly think i figured out why i had no page rank at all. i have a little shopping mall site and had pages named boats,auto,garden, etc... too vague. after reading through the forums here my pages are now named boat-motors-accesories-watersports.htm to more define the page. im sure newbies like myself make that mistake all the time. now i have to wait for google to re-index my pages but since i wasnt making anything anyway it dosnt hurt. just wish i knew before i made 22 pages

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  2. #2
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    I don't believe that the page name has anything to do with page rank .


    I don't know ..maybe it's just me , and there's something wrong with my thinking , but I don't really care too much about page rank , so long as my keywords keep coming up #1, #2, #3, etc., they have staying power after continuous updates , and I keep making money off the pages .

    It is possible you know ...that what Google may consider "an unimportant page" can still be considered "relevant " for any given keyword .

  3. #3
    The "other" left wing davidh's Avatar
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    Correct; this has nothing to do with page rank, but EVERYTHING to do with rankings in search results.

    Name your pages according to what people are likely to type in as a search when looking for whatever it is that you are selling.

    For "Boat Motors", for instance you could be more specific by naming a page that features a particular brand and model to reflect what brand and model you feature on that page. If it is Acme Sporty motors it could be something like this:

    "Acme Sporty Boat Motors: Acme Sporty 3312B and 3312C Motors"

    Note that it helps, without going overboard of course, to repeat the key terms "Acme", "Sporty", and "Motors"

  4. #4
    The "other" left wing davidh's Avatar
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    After a re-read of your post, let me clarify: I am talking about page TITLE, not file name.

    Though the file name is of slight importance, the page TITLE usually carries more weight than almost any other factor.

  5. #5
    ABW Adviser Panel Dynamoo's Avatar
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    I think that vaguely in order of the most important first:

    <UL TYPE=SQUARE><LI>Domain Name (e.g cheap-kittens.com)
    <LI>Page Title
    <LI>H1 Heading Field ( &lt;H1&gt;Cheap Kittens&lt;/H1&gt; )
    <LI>Inbound anchor text (i.e. links to you site with keywords in)
    <LI>Keyword density
    <LI>File Name (e.g. cheap_kittens.htm)
    <LI>Meta Keywords
    <LI>Meta Description[/list]
    The last two aren't used by Google I think, but are by Inktomi.

    Combine that with decent PageRank or whatever equivalent the search engine uses and you should start to get somewhere

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  6. #6
    ABW Adviser Panel Dynamoo's Avatar
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    Don't confuse your SERPs position, that is, where you turn up in the results list (e.g. 2,533rd out of 125,000 matches) with PageRank.

    PageRank is Google's measure of the "authority" of your site based on the links in. Most search engines use something similar, even if it's plain old link counting.

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  7. #7
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    I would alter Dynamoos list a little, so :

    For Google, I would rate the various page elements, in decending importance

    1) Inbound anchor text
    2) Page title
    3) &lt;h1&gt; content
    4) Internal anchor text
    5) &lt;h2&gt; tags
    6) Text near the top of &lt;body&gt;
    7) &lt;h3&gt; tags
    8) Text near the bottom of &lt;body&gt;
    9) File names (this can include image names, PDF doc names as well as HTML doc names)
    10)Text found elsewhere in &lt;body&gt;, or in alt="keyword" attributes
    11)META desc
    12)Keyword density
    13)META keywords

    Note that META desc has a value beyond that of its raw ranking value, as Google will often use that to display below the title of your pages in the SERPS. Having a good, readable, relevant description placed at #4 may draw you more traffic than a spammy looking #1 spot...

    As PR doesn't really fit on this list (its assigned by G), I should say that I would put it in as "element" 3a)

  8. #8
    Prince of Content Vinny O'Hare's Avatar
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    after looking for my pages in a search i realized no one is ever gonna click on a page named xxxx.com/boats.htm people dont search for boats. i wouldn't even click on my own link. i dont know how many people look at the actual url during search results but im one that does my new page is xxx.com/boat-accesories-watersports-gear.htm exactly what i sell. to me its more targeted traffic. tell me im nuts lol
    vinny

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  9. #9
    ABW Adviser Panel Dynamoo's Avatar
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    Interesting post TallTroll, a couple of things I haven't tried there.

    nyfalcon, I betcha lots of people search for "boats" on Google, but you're unlikely to get boats.com off the top spot.

    But if you targeted "watersports gear" in Google and look at the top entry, it only has a PageRank of 3 and pretty poor optimisation, so by using the optimisation techniques outlined, combined with good PageRank could get you the number one spot. How many people actually search for that is a different issue.

    A word of warning though.. steer away from things like www.viagra-viagra-viagra-viagra.com/viagra.htm with every second word as "viagra" because search engines are sure to penalise you on that.

    I personally think the key think is that the page should look "natural" in terms of keyword density. If it looks OK the the eye and is readable then it should be OK for a search engine..

    ..on that point, you might need to unlearn your writing style a little. In the "Real World", repeating significant words several times in a paragraph is really jarring and is a "Bad Thing". In the SEO world you're writing for search engines as well as humans, so your prose style needs to be adapted to suit.

    (I just discovered that there *is* a viagra-viagra-viagra-viagra.com registered)

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  10. #10
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    TallTroll: I found that META tags are dead, IME. Keyword density plays a much larger role in SERPs.

    All the Hx tags carry lots of weight. LOTS of it. I have pages that shouldn't even be on the second page of SERPs in the top five with the use of H tags.

    I'm not saying go crazy with them (like I did in my experiment, lol). H tags are like salt: too much and that's all you taste. You want them to enhance a page's value, not be the page's value.

    Consistency is the key to a winning season.

  11. #11
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    &gt;&gt; I found that META tags are dead

    True for Google, but they still count in other engines, at least a little. META desc has other value anyway

    &gt;&gt; H tags are like salt: too much and that's all you taste.

    Yup. Remember, &lt;hx&gt; tags are meant to be part of the structuring for academic papers, &lt;h1&gt; is meant to be for the main page title, &lt;h2&gt; for the main sub-headings etc, etc

    If they appear on the page in a way that makes sense within that structure, you should be able to extract maximum value from them. Note that that means they can appear at intervals in your &lt;body&gt; text, so long as you don't go back to &lt;h1&gt;'s

    If your page went like so

    &lt;h1&gt;
    &lt;h2&gt;
    &lt;body&gt;
    &lt;p&gt;
    &lt;h3&gt;
    &lt;p&gt;
    &lt;h3&gt;
    &lt;p&gt;

    ...you should be fine. You've worked no less than 4 &lt;hx&gt; tags into your text, if you ensure that each &lt;p&gt; (or equivalent) block contains your keywords too, you'll be laughing AND should pass a hand edit without even breaking a sweat

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