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  1. #1
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    Any thoughts on how important a URL is for getting good rankings?

    Which is better: www.wowser-widgets.com or www.wowserwidgets.com

    or is it better to go for a generic URL that has nothing to do with the site?

    ...or does it matter either way?

    Thanks!!
    Candace

  2. #2
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    The URL isn't as important as you think it is.

  3. #3
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    yup, agree, i got an unrelated keyword url rank better than keyword url.

  4. #4
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    I disagree. The url is important and it works better with the dashes.

    It isn't the only thing but it is part of the equation.

    Retired Member

  5. #5
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    Out of the 2 examples you gave, the dash is better because lots of times people will link to your site using your domain as the link text. With the dash thats seen as 2 words, without the dash, one word. If you have your targetted keywords/phrase in the domain using dashes this helps as link text is a very important factor. There are other factors of course but this helps.

    "The successful man is the average man, focused."

  6. #6
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    Thanks for the help. A friend of mine (who shall remain nameless!) holds the position that they don't like the dashes because it is a pain to type in. That has been my mentality but I am now *getting it* All I really care about is someone CLICKING it! duh!

    TrustNo1 - great point - thanks!

  7. #7
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    Your right. Sometimes the dashes hurt if you are trying to create a loyal customer base that remembers your site name. It's easier to remember without the dashes. And a lot of people will type it in without the dashes.

    In that case I usually purchase both domains and direct them both to the same site, I advertise the name with the dashes.

    Retired Member

  8. #8
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    It's kind of a double edged sword...

    A keyword-keyword-keyword.com type of url may give you a slight ranking boost (this has largely become negligable of late), but for branding purposes, it doesn't lend itself to either looking professional, or creating "top of mind awareness". Who's easier to remember, "bluewidgets.com" or "buy-blue-wdigets-here.com"?

    While doing every (ethical) thing you can to rank well with the SE's is a good idea, any merchant worth their salt will tell you that the repeat business is where the truly BIG money is at. Branding (IMHO) is a vital ingredient to repeat business.

    Of course, many merchants amy or may not care about branding, so that's a moot point.

    However, if you're running a program that offers repeat and/or lifetime commissions on referred customer's, I think a regular (i.e. no hypens) URL is the best bet.

    Erik

    The AllPiercings.com Affiliate Program: 20% LIFETIME Commissions, 5% 2nd Tier Commissions, Affiliate Store Builder, Raw Datafeeds, and Advanced Tools.
    http://www.Allpiercings.com

  9. #9
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    I do what Steve does - buy both and promote the one with the dashes in the search engines. Best of both worlds.

    Search Engine Positioning - 1 Design 4 Life

  10. #10
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    Don't forget to push 'add me to your favorites', they don't need to spell if you're in their favorites list.

    - - - - - - - - -
    This is your affiliate network -
    This is your affiliate network on Parasites -

  11. #11
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    I see what you mean about the building up loyal customers and the professional look of a good url. There is just so much to take into consideration.

    I guess the problem I have been running into is so many domains are already taken - the chance of finding a matching .com and .net are hard for common terms. This is probably an indication that it is either:
    A. time to search for more of a niche market.
    B. Come up with a unique name.

    Candace

  12. #12
    ABW Ambassador affiliatemakeover's Avatar
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    Wrote this...gah, over a year ago. Time flies.

    http://www.clickz.com/aff_mkt/aff_mk...le.php/1447491

    Edit: Nice markymark quote in there

    __________________
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    http://www.optinpro.com

  13. #13
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    Hi Jim,
    Thanks for the link to your article - I bookmarked your site. It is a great resource.
    Candace

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