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  1. #1
    Just 'N' Affiliate Naffiliate's Avatar
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    January 18th, 2005
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    Yahoo-- Google-- Overstock-- Others

    What is the average word cost that points to shopping sites?

    There are some I see that are $1.70-- others $0.10-- is there an average anyone spends?

    Also, are manufacturer, vendor, specific products, times of the year better/worse than others?

    "Half this game is ninety percent mental."
    - Yogi Berra

  2. #2
    Just 'N' Affiliate Naffiliate's Avatar
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    I was on another forum.. found a manager asking "do I need a program to manage my keywords"--- and a later post, when asked about how many word, what they spend. etc...

    Was revealed had 2 full time (+ manager) over 35,000 words, and spend $65,000....

    The mgr was asking how to manage, and if software would help...

    "Half this game is ninety percent mental."
    - Yogi Berra

  3. #3
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    they should hire a PPC specialist with that kind of budget.. generally though.. spend as little as possible to be in the first 1-3 pages

  4. #4
    Just 'N' Affiliate Naffiliate's Avatar
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    Yo Canada..

    I totally agree..

    I posted back, that they should get rid of at least 1 of the staff, and cut the budget in half.. then go out and get Crystal Reports (or any other DB/reporting program and find out what works...

    Damn!!! $65,000 + 3 employees.....

    "Half this game is ninety percent mental."
    - Yogi Berra

  5. #5
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    Not quite sure if I understand the question but it's rather simple to figure out what to spend for a term.

    The maximum cost/click = (profits/sale)/(clicks/sale)

    Let's say for every widget you sell you make $5.
    You know that it takes 60 clicks to make a sale.
    The most you would want to spend is 8 cents/click:
    5/60~=.08

    Now imagine you make $20 per sale. You can afford to pay 33 cents/click.

    Another way to manipulate the formula is to increase the conversion ratio. Let's say you still make $20/sale but you can make a sale every 30 visitors. You can now afford 66 cents/click.

    Of course you will want to make a profit at this so you must decide what margin you think is worth the effort.

    Cheers,
    Rich

    <hr>
    Leave the gun, take the cannolis.

  6. #6
    Just 'N' Affiliate Naffiliate's Avatar
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    RICH!!! YOU ARE THE MAN!!!!!!!!!!!

    It is very simple.. (I was thinking too much )

    GREAT STUFF!!!!!

    Cheers


    "Half this game is ninety percent mental."
    - Yogi Berra

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