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  1. #1
    Just 'N' Affiliate Naffiliate's Avatar
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    January 18th, 2005
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    232
    Was wondering if anyone subscribed to Marketing Sherpa, and was a regular reader?

    This is a very interesting article about AOL email marketing..

    Has anyone read about this?

    http://www.marketingsherpa.com/sampl...contentID=2646

    Cheers!
    Getting There Is Half The Fun! Staying There Is Half The Battle!

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
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    Look for more major ISP's to follow suit on AOL's lead. The biggest positive will be for those Dupers and the AM forms who spam the crap out of our referral shoppers within the post sales/post visit non-commissionable e-mailers. Great as they'll be force to appreciate a steady stream of targeted traffic from affiliate sites. Hope all merchnat e-mails get whacked as spam from their 3rd party e-mailing partners. Nice to know 70% of the direct e-mailers are getting whacked by AOL's new tough plan.
    _______________________________

    Only 30% of Mailers Can Qualify for AOL's Enhanced Whitelist

    In January, EmailSherpa broke the news about AOL's "enhanced" whitelist, which allows bulk mailers with crystal-clean records to bypass 9.0's automatic image and link suppression without waiting for the AOL user to figure out how to allow colors and graphics to load and links to activate automatically.

    (Read the original story using the link below for basic information and to see how some emailers are working to get into recipients' address books, which is another way to avoid image and link suppression.)

    AOL is extremely close-mouthed about the whitelist -- you can get general information from a special Web page, but that's all -- but several emailers who closely track their AOL performance passed along these new details:

    1. Only the top 30 percent of emailers can qualify for the enhanced list, meaning the 30 percent of emailers with the fewest spam complaints.

    2. Once you qualify, you can get kicked off if you generate too many spam complaints. AOL won't discuss the actual number, but we're told it's a ratio equal to 1,000 spam complaints for every 1 million messages AOL receives from you over 30 days, about 1 complaint per 1,000 emails.

    3. That isn't a static 30-day stretch, either, say from March 1 to March 31. It's a rolling 30-day record, so the number changes every day.

    4. If you get kicked off the enhanced list, you have to wait 30 days before you can get back on. AOL won't tell you you've been dumped; you'll have to guess from your own tracking.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
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    Nice to see many merchants won't be able to autoset house account cookies over the top of affiliate referral cookies using AOL accounts. Hope more ISP's adopt this anti-spam policy and penality.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

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