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June 3rd, 2004, 08:10 AM #1
I've finally stuck my toe in the AdWords water...
Question: if I target specific keyword phrases by using brackets, is it correct that only that exact phrase will trigger an impression, so there's no need to specify negative keywords?
ie if I use:
[brown widgets with pink spots]
then a search on 'free brown widgets with pink spots' won't trigger an impression?
June 3rd, 2004, 10:31 AM #2
- Join Date
- January 17th, 2005
That is correct.
Brackets = Exact
[This Keyword] = would only display if the exact phrase was this keyword, if they searched for "looking for this keyword" the ad would not appear.
Quotes = Exact Phrase
"this keyword" = would display on terms like "looking for this keyword"
Adam J. Viener
June 3rd, 2004, 01:34 PM #3
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