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  1. #1
    ABW Ambassador Radegast's Avatar
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    January 18th, 2005
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    1,978
    I've finally stuck my toe in the AdWords water...

    Question: if I target specific keyword phrases by using brackets, is it correct that only that exact phrase will trigger an impression, so there's no need to specify negative keywords?

    ie if I use:

    [brown widgets with pink spots]

    then a search on 'free brown widgets with pink spots' won't trigger an impression?

  2. #2
    Newbie
    Join Date
    January 18th, 2005
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    1
    That is correct.

    Brackets = Exact
    [This Keyword] = would only display if the exact phrase was this keyword, if they searched for "looking for this keyword" the ad would not appear.

    Quotes = Exact Phrase
    "this keyword" = would display on terms like "looking for this keyword"

    Adam J. Viener
    President
    IMWave, Inc.
    www.imwave.com

  3. #3
    ABW Ambassador Radegast's Avatar
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    January 18th, 2005
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    1,978
    Thanks Adam

    Welcome to ABW

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