Page 1 of 2 12 LastLast
Results 1 to 25 of 27
  1. #1
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Hello:

    I've never used PPC and am feeling nervous about it since I've heard that it can be risky if you don't do it correctly.

    I'm a full time mom with two little kids. Just when I was enjoying the nice traffic from google and my whole family depends on my income, I see my traffic dropped 90% in just couple of days.

    Since I also lost all the traffic from yahoo and msn back to March this year, my site is no longer a bread winner if I don't do anything to make it up.

    I've read something on the internet but often feel it is confusing. I've learned people use software to monitor their bids but the software is very costly.

    I figured using PPC might be a long term strategy since you don't have to count on search engines' free ranking which can give me heart attack from time to time.

    Anyone who is experienced in keyword bidding, please cast some light on this with some basic steps and/or tips (if you don't mind sharing) that are from your true experience. Reading concepts only just don't work for me.

    Thanks a lot in advane for any kind of help

    snakebaby
    frustrated and helpless

  2. #2
    Newbie
    Join Date
    January 18th, 2005
    Posts
    24
    Hi Snakebaby.

    What are some of your crucial keywords if you don't mind me asking? I can give you a better answer if I know.

    - TPB.

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    545
    Great article here: 15 tips for adwords beginners

    I have heard of affiliates linking straight to the merchant. Does anyone know how they track conversion?

    TIA

  4. #4
    More Cheesier Than Ever Cheesehead's Avatar
    Join Date
    January 18th, 2005
    Location
    Land of The NFL Champs!
    Posts
    2,942
    Wow, that's sad to hear. You must have been using data feed driven sites. I find it odd that you were doing well enough to live off your site yet you were not in Yahoo at all since March?
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  5. #5
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Thank you all so very much for the quick and kind reply.

    I haven't had the chance to read the '15 tips...'. I will read it tonight.

    TrailerParkBoy, here is a list of the cruicial keywords (you can ignore any one of them when you give me the ideas):

    women's clothing (clothes, online) - same for men's clothing
    large women's apparel
    women's (women, womens, woman) clothing (clothes) stores (store)
    children(s, 's) clothing store(s)
    baby stores
    baby clothing stores
    baby supplies
    electronics stores
    discount computers (stores)
    payday loan companies
    cash advance payday loans (more in this area)
    best (top) (dial up, dsl) internet providers
    cosmetics stores (shops)
    collectibles stores (shops)
    (online) (specialty, unique) toy stores
    online gift(s) stores
    contact len(es) stores
    sunglasses stores
    handbag stores (designer, replica handbags)
    outdoor furniture (stores)
    outdoor patio furniture
    garden furniture (stores)
    garden (supply, supplies) stores
    discount rugs
    home decor stores
    children(s, 's) furniture stores
    (online) kitchen (supply, supplies) stores
    college book stores
    audio book stores
    sell (back) college (text) books

    The list can go on and on, but I think the above must be more than enough.

    Hopefully I can start giving it a try once I get better ideas

    Yes, it is sad for all of us in the family. My site is not a data feed site. I don't think our ranking has anything to do with data feed or not. I personally believe google (as well as other se) would do everything they can do make us thinking about their paid service. The drastic ranking changes from time to time does just that. Sites get hit hard, sites disappeared, or didn't disappear but don't get traffic either. Many new sites come up on the top once in a while and when those sites are old enough (made $$), they would have the same fate as mine(and many others).

    I don't even play with SEO since it's proven useless (except for the very basic rules). The major things are controlled by human on how they design their robot. But sites that are very well optimized may also lose all the traffic. Description, keyword tags means nothing in the current search engine world. External links might still work well at least for now, but I don't think reciprocal link exchange works the way it used to (it never should work, it is totally meaningless). I hope to gain some non-reciprocal links (artificial or not as long as it works).

    Looking forward to further ideas

    Thanks

    snakebbaby

  6. #6
    Full Member
    Join Date
    January 18th, 2005
    Posts
    441
    You're going to spend a small FORTUNE on those keywords! Way too general.

    What do your stores sell? BE SPECIFIC. If you want to win the ppc game and keep your costs down with a good ROI, you have to be as specific as you can get. You don't want clicks, you want sales. You're paying for every click, so make them count.

    buy Revlon mascara online
    buy revlon eye shadow online
    buy cheap prescription contact lenses
    buy discount contact lenses
    buy avon products
    order avon online
    online avon store

    What kind of sunglasses?
    buy "brand name" sunglasses online
    where can i buy "whatever sunglasses"

    designer Handbag
    Name the designer in your key phrase!

    What kind of discount rugs? for what room? round? square? oval? big? small?

    what kind of baby supplies? bottles? diapers? carrying bags? stroller? do you have them all with all on the same page? If not, narrow down the search words.

    When people search by name, they're more likely to be buyers than window shoppers. If they search for "buy", "order", "get", "where can i", "how to order", etc. I'm sure many have their credit card sitting by the computer waiting to find exactly what they're looking to buy. You won't make a sale on every click, but your conversions will be higher and it will cost you a lot less money.

    Create SEVERAL ppc ads, each one landing on the exact page advertised in your keyword. If you're advertising for "infant flannel pajama", then send the visitor to a page where you sell infant flannel pajama, NOT your front page or the main infant page. Few people bother to click and click to get to the page that interests them, they just leave and move on to the next ad. It just cost you money for nothing.

    Do you cater to every country in the world or just the US? If you're only targeting the US, go with Adwords, I think it's the only one that can actually target a specific country. All the others target the entire world.

    PPC is not an easy game, but well worth it when you master the basics.

    Catwoman

  7. #7
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    You see, that's why I need certain help before taking any actions.

    I never thought about what results it can produce if I use such generic words. I randomly listed them because I used to get very nice traffic from those keywords.

    I've just read the '15 tips for google adwords beginners' and found it is very helpful, though I still feel confused without playing it myself.

    My site is a shopping mall selling pretty much everything. I have related merchants listed on one page for a specific category such as 'baby supplies'. Of course, it includes everything that a baby needs so it should be suitable for all related keywords and they are very well targeted (though may not be as good as having a separate page for each type of products, don't have the energy to do that).

    When I use overture suggestion tool, my impression is that people rarely use keyword like 'buy round area rugs online' (doesn't have to be rugs, this is just an example to make things easy), this particular keyword may not even be on the result list. Are you suggesting that because the more specific a keyword is the higher the conversion so it is better to bid on 100 specific area rug keywords (even though most of them might be rare) than bid on 'discount rugs' (a lot more popular one, I see visitors every time I check my traffic)? Or should I use the keywords that I can find from overture suggestion tool (of course, I would guess some if the result gets cut too much)? Are there any good tools (hopefully inexpensive) that people use to pick their keywords mainly for google Adwords?

    I mostly target US visitors as well as Canadians. I'm not interested in other countries since I know for sure that they won't convert.

    Sorry if I listed 'silly' questions above. I just have millions of ?? in my mind.

    Thanks a lot for the useful info and hope to hear some more.

    snakebaby

  8. #8
    ABW Ambassador Jane's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,350
    SEO is not useless. My google traffic has dropped but my income hasn't thanks to MSN and Yahoo.

    Look at which products have been your best sellers in the past and target those.

  9. #9
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Jane:

    When I say 'SEO seems to be useless', I meant google at this point. Yahoo and msn ranked us very differently and it still makes sense to optimize your pages. Hope they would not make any drastic changes as google has done.

    I would've had 5000 visitors per day IF none of these 3 engines has either 'abandoned' me or 'dropped' me to the bottom. It feels painful if I stick to this thought - but thankfully I feel the hope with PPC - but I need to take action - and good one.

    Hope to hear more specific instructions base on the keyword list I provided or any keywords(phrases) that can be a demonstration.

    Thanks

    snakebaby

  10. #10
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    545
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> I find it odd that you were doing well enough to live off your site yet you were not in Yahoo at all since March?
    <HR></BLOCKQUOTE>

    My yahoo traffic is also about 2% of my traffic. Can anyone tell me why I have done great with google and I can't get a foot in at Yahoo?

  11. #11
    Newbie
    Join Date
    January 18th, 2005
    Posts
    39
    "When I use overture suggestion tool, my impression is that people rarely use keyword like 'buy round area rugs online' (doesn't have to be rugs, this is just an example to make things easy), this particular keyword may not even be on the result list. Are you suggesting that because the more specific a keyword is the higher the conversion so it is better to bid on 100 specific area rug keywords (even though most of them might be rare) than bid on 'discount rugs' (a lot more popular one, I see visitors every time I check my traffic)?"

    With Google ppc each word or term is bid upon by many people wanting their ad to be at the top of the list. General terms tend to be more expensive because more people are bidding on them. They also tend have a lower conversion rate. You may generate traffic, but if you have to pay for every click you need to also stimulate sales to compensate.

    So by choosing very specific terms you hopefully will only have to pay for clicks that have a serious chance at a sale, and you won't have to outbid you competition for ad ranking.

    Hope this helps.

  12. #12
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    I see your point. Thanks a lot.

    By the way, do you have any other advice on google adwords? I've read the '15 tips...' and learned things like 'global negatives'. It is very helpful since I do need to eliminate word link 'free', or maybe 'coupon' (even all my pages have coupons). I get nervous thinking about google may add too much 'seasonings' to the keywords I pick when my ads get displayed. Anything else that I need to be aware of to eliminate unnecessary waste of money? Is there any amount of money that one should spend (to try out) initially?

    Thanks

    snakebaby

  13. #13
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    545
    How much money do you have on your credit card? You need to remember that if your ads do well you will not get your commission for a month or so and you may not be able to pay the cc payment without it.

    I’ve heard of people having to take out small loans because of this.

    Start out slow is what I hear from PPC experts all the time.

  14. #14
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    I do not have any debt on my credit card since we always pay bills in full on time. Basically it is not a problem getting commissions couple of months later. At least for now I still have some checks for the rest of the month.

    I figured I'll try $50 this weekend to see how it goes

    Hopefully I will one day feel comfortable bidding on any keywords I want and still profit from it.

    Best

    snakebaby

  15. #15
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Can anyone suggest an affordable bidding software (lowest cost possible) that does not have monthly charge and with good number of keywords allowed for each engine?

    Thanks

    snakebaby

  16. #16
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    West Coast USA
    Posts
    3,043
    snakebaby

    imho spend your money on bidding and not on software until you reach a point where the management is taking too much time. Start small and work your way into it.

  17. #17
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Thanks a lot for the quick advice, Adam.

    I am one of your affiliates and haven't generated any sales. I hope one day I would find enough time and energy to take care of your products as well.

    snakebaby

  18. #18
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    West Coast USA
    Posts
    3,043
    snakebaby

    Just build BDS pages.

    I've seen no evidence that PPC is all that productive when it comes to the real American tobacco cigarette industry.

  19. #19
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Adam:

    Thank you so much for the kind advice about cigarette.

    snakebaby

  20. #20
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,205
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Adam Ward:
    Just build BDS pages. <HR></BLOCKQUOTE> big dumb slow?
    Dr. Strangeweb, or how I learned how to stop worrying about SERPS and love the WOM.

  21. #21
    Newbie Affiliate Ian's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,540
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Sid_:
    I have heard of affiliates linking straight to the merchant. Does anyone know how they track conversion?

    TIA <HR></BLOCKQUOTE>
    Technically, you can try 2 things:

    1. Link to your own site with a tracking URL. Write a cookie based on the tracking URL, send traffic to merchant and tag traffic with cookie variable. All done in one swoop. Not sure if Overture or Google allows re-directing, I think they do.

    2. Send traffic directly to merchant site with tracking url formatted to fit some sort of subid tracking merchant is offering.

    The above methods only work if oyur merchant allows you to push some sort of subid into their site like so:

    http://www.eyiproducts.com/subid.html

    Good luck!

  22. #22
    ABW Ambassador Doc Sawyer's Avatar
    Join Date
    January 18th, 2005
    Location
    Southern California Desert
    Posts
    567
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by weisinator:
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Adam Ward:
    Just build BDS pages. <HR></BLOCKQUOTE> big dumb slow? <HR></BLOCKQUOTE>

    Big Daddy Smokes ...

  23. #23
    Newbie
    Join Date
    January 18th, 2005
    Posts
    24
    Hi Snakebaby. I was on vacation - sorry for the late reply.

    I currently manage a PPC campaign for a hotel client. Like your keywords, their keywords are very general with super high CPCs and competition.

    All of the advice you've gotten so far has been solid. Bid on specific words for less CPC and a higher conversion. But there's something to be said for those general terms, too.

    I am having some success with this hotel client bidding on general hotel related search terms for our city on 2nd and 3rd tier PPC vendors.

    I am talking about Kanoodle, Enhance Interactive, Looksmart, Findwhat, etc.

    The traffic isn't as qualified and the conversion rates and search volumes on these networks are low, but the CPC is usually extremely cheap compared to Google and Overture. You WILL generate traffic. And these 2nd tier vendors are getting better all the time. I got an email from Kanoodle today telling me they've just added USAToday to their network.

    Bid on your general terms, spend half as much on CPC and see how you fare. Best of luck.

    - TPB

  24. #24
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    Hi TrailerParkBoy:

    Thank you for your reply.

    I've just signed up for adwords and have been busy monitoring everyday. I figured I probably would not make more than what I paid for till another while.

    I do have a question for you and everyone else.

    I've learned board match would cover all phrases that contain the word(s) you chose. For example, baby furniture covers 'discount baby furniture' and 'baby nursery furniture'. But why my feeling is you may add the above keywords individually even you have a broard match keyword 'baby furniture'?

    That's why I sometimes have trouble choosing keywords for my ads

    Any ideas?

    Thanks

    snakebaby

  25. #25
    Full Member
    Join Date
    January 18th, 2005
    Posts
    100
    I forgot to ask about other search engines.

    Do I need to sign up separately for the other engines (Kanoodle, Enhance Interactive, Looksmart, Findwhat, etc) for CPC?

    snakebaby

+ Reply to Thread
Page 1 of 2 12 LastLast

Similar Threads

  1. I bid on keywords on Mediatraffic.com using the CTR methods
    By Marvelous Marvin in forum Commission Junction - CJ
    Replies: 6
    Last Post: August 29th, 2008, 11:22 AM
  2. No one bid on 15times lower price keywords on overture?
    By eggs in forum Search Engine Optimization
    Replies: 4
    Last Post: July 23rd, 2005, 07:57 PM
  3. Replies: 0
    Last Post: April 10th, 2004, 03:18 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •