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  1. #1
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>The report--"Search Engine Marketing Considerations," from DoubleClick search and affiliate marketing unit Performics--found that more than 60 percent of "active" keywords (that is, keywords that have resulted in at least one click in the last month) cost 20 cents or less. In contrast, keywords that cost more than $1 account for only 6 percent of those clicked on at least once a month.

    Higher position doesn't necessarily mean greater click volume. The report concluded that high click-volume keywords perform equally well both above and below the top three. In fact, lower-positioned keywords drive 10 percent of total conversions. Moreover, conversion rates tend to fall as cost-per-click prices exceed 50 cents.

    The report was compiled from Performics' data of over 100 marketers for the first and second quarter of 2004.
    <HR></BLOCKQUOTE>

    Full Article - http://www.mediapost.com/dtls_dsp_ne...?newsID=272308
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  2. #2
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    Top positions tend to get lots of clicks from lazy surfers or from the curious. Its intuitive that a user who takes time to read through the first few listings and then click on one in a lower position might convert at a higher rate.

    Great article.

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

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