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  1. #1
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    January 18th, 2005
    New York
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Geico's patent infringement lawsuit against search giant Google is expected to begin this morning before Judge Leonie M. Brinkema in federal district court in Virginia. The result in the closely watched trial could force Google to change its keyword bidding practices

    Geico claims that this system violates its trademark. Yahoo!'s Overture settled the lawsuit late last month; the terms of the settlement were not disclosed.

    Google maintains that its keyword bidding policies merely allow rivals to compete. In written papers, Google argued that allowing a Geico competitor to advertise to consumers searching for Geico was no different than Ford taking out ads opposite Toyota reviews in Car and Driver magazine.

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  2. #2
    Join Date
    January 17th, 2005
    I think Google won their case, if I was hearing the news correctly. It'll be interesting to see if Google makes slight changes to their keyword bidding policy for AdWords after winning this suit in the hopes of heading off similar lawsuits in the future.

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