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  1. #1
    ABW Adviser Panel Dynamoo's Avatar
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    Gator is changing the name of the company to Claria.

    To quote from Slashdot:
    quote:
    CNet reports that Gator, everyone's favorite ad software, is changing its name to Claria. Gator's CEO says "We feel that the Claria Corporation name will allow us to better communicate the expanding breadth of offerings that we provide to consumers and advertisers." He fails to mention what "Claria" is supposed to mean or how it accomplishes this goal, but it seems that the name change may be no more than an attempt to distance the company from a moniker which has become involved in allegations of spyware."


    So I guess that slimeware.com was already taken?

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  2. #2
    Defender of Truth, Justice and the Affiliate Way
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    "The Leader in Online Behavioral Marketing"



    Oops..I meant

    It's Your Money. You earned it. What are you going to do to make sure you get to keep it?

  3. #3
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    I think we need to hold a 'name that company' contest, and forward some suggestions to the press. I suppose, though, the company 'formerly known as Gator' would fail to see the humor and sue us.

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  4. #4
    ABW Adviser Panel Dynamoo's Avatar
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    I have it on good authority that CLARIA does *not* stand for "Crooks, Liars And Really Irritating A**holes".

    ________
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  5. #5
    ABW Ambassador phillyburbs's Avatar
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    Moo:

    You get my vote for post of the year!



    Karl Smith
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  6. #6
    pph Expert! Gordon's Avatar
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    Thats a good one dynamoo you should send that to the Daily Mirror

    I got my parasiteware t-shirt
    All parasites are scumbags and should be treated as such....STAMP EM OUT!!!
    Take care
    YouTrek.com

  7. #7
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Great minds at work Dynamoo as you now have undone the PR move. Anyone know an escort gal named Claria who might have closed the Ad Agency deal with the CEO of Gator?? Photos -phone# would be appreciated. The Gator eyeball mascot will now sport designer sunglasses or those become big boobs staring back at ya.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  8. #8
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    quote:
    Originally posted by BLFH (Ms. B):
    "The Leader in Online Behavioral Marketing"




    The Leader in Online Misbehavioral Marketing?

  9. #9
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    A thorn by any other name...

    Oh...wait...how'd that go again?

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  10. #10
    Affiliate Marketing Consultant Linda - 5starAffiliatePrograms's Avatar
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    Claria makes me think of clarity. Would make a great name for Acne Medication - but no way it's going to "clear up" Gator's reputation.


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  11. #11
    Defender of Truth, Justice and the Affiliate Way
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    @ -cod-: That's the tagline on their site.

    @Linda: Makes me think of Claritin. Yep, my allergies are acting up.

    It's a sure sign a business is having serious PR/image problems (no matter what they claim) when they do these name changes. I saw a lot of this in the healthcare industry when the stuff hit the fan.

    It's Your Money. You earned it. What are you going to do to make sure you get to keep it?

  12. #12
    I like traffic lights
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    whois clariasucks.com

    That's what you call a defensive registration.

    They got the net and org as well.

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  13. #13
    Affiliate Marketing Consultant Linda - 5starAffiliatePrograms's Avatar
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    Drewbert,

    Great find! Guess they are thinking ahead!

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  14. #14
    ABW Ambassador cditty's Avatar
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    clariasux.com is free through.

    Chris

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  15. #15
    Defender of Truth, Justice and the Affiliate Way
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    Drewbert,

    Looks like they learned from WhenU not grabbing whenusucks.com.

    It's Your Money. You earned it. What are you going to do to make sure you get to keep it?

  16. #16
    I like traffic lights
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    Ah well, plenty of other options still available!

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  17. #17
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    quote:
    Originally posted by Dynamoo:
    I have it on good authority that CLARIA does *not* stand for "Crooks, Liars And Really Irritating A**holes".


    That is it, this and the post in the cafe did it.

    http://www.tigerdirect.com/applicati...1802&CatId=537 and a PWare shirt is yours!

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  18. #18
    ABW Ambassador Andy's Avatar
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    quote:
    I have it on good authority that CLARIA does *not* stand for "Crooks, Liars And Really Irritating A**holes".


    I guess they think by changing their name, everyone will forget all the negativity associated with their company. Worked for WorldCom = MCI, didn't it? I mean, NOBODY seems to remember what a bunch of crooks ran WorldCom now...

    Andy

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