Results 1 to 5 of 5
  1. #1
    Full Member
    Join Date
    January 18th, 2005
    Posts
    469
    Folks here may be interested in my new Gator's EULA Gone Bad. I look at some unusually one-sided terms in Gator's license, including a prohibition on third-party removal tools (Ad-Aware, Spybot) and a prohibition on users investigating what personal information Gator transmits about them.

    Gator's license also disappoints in its presentation format. The license is so lengthy, and its scroll box so small, that it takes 63 pages to view on screen. Although the license used to include a "printable version" button that opened the license in Notepad (from which searching, resizing, and printing were all then possible), it no longer does so. Finally, and perhaps most seriously, the license is now missing section heading formatting (again, such formatting present in old versions of the license) -- so that that section headings get merged into body text, not separated with bold type and line breaks.

    Gator's EULA Gone Bad - screenshots and more analysis

  2. #2
    Newbie
    Join Date
    January 18th, 2005
    Posts
    1
    Who cares? It has nothing to do with affiliate marketing.

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    ÄúsTrálíĺ
    Posts
    1,372
    quote:
    Originally posted by Claire:
    Who cares? It has nothing to do with affiliate marketing.

    That didn't take long for the Gator Whores to find this.

  4. #4
    Full Member
    Join Date
    January 18th, 2005
    Posts
    469
    Claire, why do you think there's a Gator forum on ABW at all? Unlike (say) 180, Gator doesn't directly interfere with affiliate tracking -- it doesn't set its own tracking cookies or overwrite other affiliates' cookies.

    But that doesn't mean Gator can't interfere with affiliate marketing. Suppose a legitimate rule-following affiliate sends traffic to a legitiamte rule-following merchant that happens to be targeted by Gator. Then the 20% of users with Gator installed will see a popup ad for the merchant's direct competitor. If half of those users click the popup, that's 10% of the affiliate's potentially commission-earning traffic -- gone!

    That's why Gator has a forum on ABW.

    Then we have to understand just how Gator came to have such a large installed base. If users accepted Gator with meaningful, informed consent, that's one fact pattern. If users were tricked into accepting Gator, that's quite another.

    My close reading of the license directly speaks to the question of whether users who have Gator have it because, understanding what Gator is, they truly want it. As set out above, that's definitely relevant to affiliate marketing.

  5. #5
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    Location
    St Clair Shores MI.
    Posts
    17,328
    Bar-B-que some Gator and remember to flush ...when you...
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  6. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Am I even close?
    By blink87 in forum Midnight Cafe'
    Replies: 9
    Last Post: June 10th, 2011, 03:24 PM
  2. When Programs Close
    By mellie in forum ShareASale - SAS
    Replies: 3
    Last Post: March 20th, 2008, 11:48 AM
  3. How close are they to you?
    By cozy in forum Virtual Family and Off-Topic
    Replies: 21
    Last Post: November 18th, 2005, 07:32 PM
  4. How close are they to you?
    By cozy in forum Midnight Cafe'
    Replies: 8
    Last Post: November 17th, 2005, 07:13 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •