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  1. #1
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    What do you think is a better choice for a domain name; one that states exactly what the site is or one that eludes to it but may be easier to remember?
    For example:

    1) medicalequipmentsite.com
    2) whatsupdoc.com

    These are only examples, but you get the idea.

  2. #2
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    IMO - It depends on what you intend to do with it. For an affiliate site, I opt for descriptive names with keywords. This helps you in the search engines.

    If you plan on being a merchant or offering information then the catchy name is best for branding purposes.

  3. #3
    Full Member c4's Avatar
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    I think domain names are so cheap you can afford to buy both [img]/infopop/emoticons/icon_smile.gif[/img]

  4. #4
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    Yup - the first one is keyworded and to save any misunderstandings I'd add in some hyphens [1} the second one is one you can brand and people can remember.

    [1] I forget who it was but someone round here (Domino?) has a music site called 'analbumcover.com' and got a gay porn site linking to it by mistake.

    Work it out.. [img]/infopop/emoticons/icon_smile.gif[/img]

    Personally I'd make two index pages - one directory style and mostly for search engines and another more person friendly. If you have the branded name featuring prominently on the directory index.htm and each page, after a while you should get people typing in the branded name.

    But this is theory because I haven't done this yet. Still trying to think up a good name.

    I

  5. #5
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    I like descriptive ones... but a clever one is good, it gives a bit of personality to the site maybe.

  6. #6
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    Great advice! I think I will buy both names that I'm thinking of using. Thanks.

    Icicle - Do the search engines not dislike hypenated names? I thought I had read that they do. :confused:

  7. #7
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    They like mine just fine.


    I

  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Search engines actually seem to LIKE hyphens! The problem with hyphens is that a lot of people forget to type them in, so it interferes with people's ability to get to you by typing your name.com into the browser.

    I'd think that some hyphenated domains would lose a lot of type-in traffic because of unremembered hyphens.

  9. #9
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    hyphenated domains are fine, putting pages in folders with keyword names seems to work too, like: mypants-site.com/posters/

    [ 04-05-2002: Message edited by: potato ]

  10. #10
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    I just purchased two names for a student.

    They are for the same site.

    1) InternetRetailStore.com
    2) Directory-Shopping.com

    You can understand that the first one is for the branding, but I've also purchased the second one so that we can have some good listing on some SEs for the kw "Shopping Directory" and similar keywords,

    Regards,
    Pranav Chavda.

  11. #11
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    And I forgot to mention, that

    Directory-Shopping and InternetRetailStore.com will be totally different sites but with 90% similar content/affiliate links and every page of directory-shopping will have a link to Internet Retail Store, and, on the top of the page, there will be a graphic, saying "In association with InternetRetailStore.com"

    Regards,
    Pranav.

    [ 04-05-2002: Message edited by: Internet_Guru ]

  12. #12
    ABW Veteran Student Heyder's Avatar
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    Maybe markymark could verify this but I'm pretty sure domain names don't make any difference to the search engines. Especially since you are able to submit internal directories like www.whatsupdoc/medical/equipment/supplies.html which would have just as much impact as www.medicalequipmentsupplies.com

    IMHO the domains that is easy for the user to remember is hundreds of times more important then the domain name and almost as important as the content on the site.

    A really great example is that bowling game site that a few of us members have been using. I love the site but what the heck is the domain? Everytime I want to go there I have to find a link to the site. What if I'm speaking person to person with one of my friends and tell them about the site they should go visit? (Well it's a really good site but I don't remember what it's called)
    :eek:

  13. #13
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    Heyder and all,

    The advantage of keyword-keyword2.com domains is not so much in any weighting given to the domain name by the search engines, more the fact that if that is your official site name, that is what will appear in inbound links (esp. from Yahoo and ODP) which WILL boost your ranking.

    As far as search engines themselves go, these kind of domains get a little boost for the hyphenated domain name but not so much that in all but the most competitive categories it will do you that much good. Witness my own field - myself (1design4life), makemetop.co.uk and vbmedia.co.uk do very well without any of that.

    Heyder is spot on, having a memorable domain is far more important. We are all trying to promote our sites and brand is part of that. I know for a fact that I would (and do) prefer to go to, for example, http://buckworks.com than www.online-shopping-gifts-presents-spammy-domain-buy-from-me-please.com .

  14. #14
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    Hey Markymark, I just decided I love you!

    Elisabeth

  15. #15
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    Aw, shucks, Elisabeth - PM me a piccie and I'll decide whether we should marry [img]/infopop/emoticons/icon_wink.gif[/img]

  16. #16
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    MarkyMark,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I know for a fact that I would (and do) prefer to go to, for example, http://buckworks.com than www.online-shopping-gifts-presents-spammy-domain-buy-from-me-please.com .<HR></BLOCKQUOTE>

    I agree 10,000% from a marketing to consumer standpoint, I believe should not just look to marketing via SE's but also exploit the domain's stand alone value. A good catchy dom is far better and memorable than the spam infested, hyphenated one, anyday!
    Hopefully, many will realize this when they take their sites to the next level in their marketing endeavors.

    A proper domain is step one in Pre-selling, many should see it as a "source" identifier!

    Haiko

  17. #17
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    Exactly. That is the point, we are all trying to sell something in one way or another and to me, spammy-domain-name.com just looks awful in the SERPs and noone remembers the names anyway.

    A memorable domain wins out every time. So, to get back to the original question - whatsupdoc.com is a great name where as medical-equipment-supplies is a poor one.

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