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  1. #1
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    Hi,

    I have a small pet affiliate site that is fairly new but was recently indexed by a search engine that is now providing around 100-150 direct click-thrus a day on highly targeted keywords.

    I would like to get 1k for the site if anyone is interested.

    Thanks,

    larry

  2. #2
    ABW Veteran Student Heyder's Avatar
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    What's your income from the site?

  3. #3
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    Which reminds me, assumimg a site is up and running and making a certain amount per month, how do you price it?


    I

  4. #4
    ABW Veteran Student Heyder's Avatar
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    Price it based on income over time.

    IMO a site that brings in 100-150 uniques should be sold as a three month income. In other words, this pet site should earn 1,000 dollars every three months to be worth the $1,000 asking price.

    If it were a site that rec 1000 - 5000 uniques per day and earned the same rate as above I would extend the value to 6 and up to 12 months income.

    I would never consider anything more than 12 months income for normal non corporate websites.

  5. #5
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    What's the URL, running/hosting/advertising cost, revenue and where does that come from. Where are the search engine listings and for what keywords.

  6. #6
    ABW Adviser Panel Dynamoo's Avatar
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    Hmm I think the URL is vital to check the Alexa stats and inbound links.

    Can't afford $1000 though! I'm developing a Pet affiliate site of my own though [img]/infopop/emoticons/icon_smile.gif[/img]

  7. #7
    Assistant Regional Manager Rik's Avatar
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    What's the reason for selling?

  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Personally I would care a lot more about whether I thought your site could make money, not whether it currently has hits. Hits can be brought in with optimization or money, or both. It's what those hits are coming TO that would determine my interest.

    Here are a few things I would be concerned about:

    WHAT'S THE CONVERSION RATIO???

    Are the sales pages any good?
    Are the customers spoiled from being able to have direct contact with you?
    Is the category saturated?
    Who's the merchant?
    Is there more than one merchant?
    What particular items are highlighted?
    What's the average ticket of the commissions?
    Can people remember the domain name, or is it an SEO-type-domain-name?
    Is there content on it competing with getting the sale?
    Would I be stuck writing a newsletter? If so, how big is the list?
    Are there any email spam complaints against this site?
    What reputation is attached to the site, if any?


    I'm not interested in buying a site, but I thought I'd put these points in as a point of interest. There's a lot more to a site's worth than its traffic and Alexa rating!!! Traffic does not necessarily equal profit, as we all know!

  9. #9
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    Sorry All...didn't mean to ignore this thread..just got busy. I received a couple of offers but have decided to keep the site for the time being. It is converting fairly well but I think I can get it up quite abit after spending a few days watching the traffic.

    Thanks for your interest and at least this led to some great questions and answers provided by the pros on this board.

  10. #10
    ABW Ambassador
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    At the risk of arguing with a moderator, I have to disagree strongly that a site such as this "should be sold as a three month income." That's just rediculous.

    Using this example, you are saying a site that would make $4000/year would only be worth $1000? (assuming that's $1000 net / 3 months.) I'll buy every site out there for $.25 on the dollar. In fact, there'd be such a bidding freenzy, it wouldn't last 2 days of exposure.

    Put another way, that's a $1000 Bank CD that returns 400% annually. Yea, I'm sure you can find that on every street corner.

    The general rule is 2 years net plus inventory to evaluate a business. Thus a site really doing $1000/quarter would be worth $8000 not $1000. (assuming net figures, and zero for inventory since it's a web based site.)

  11. #11
    ABW Ambassador
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    And I agree with Heyder... 3 month on some little site like this is standard. Too unpredictable to gamble one.. but, if thats your game.. enjoy.

  12. #12
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    Thanks for the feedback Joseph. The site was sold a couple of months ago.

    The closing ratio for the Amazon affiliate program for this site was 11.8%

    Not fabulous but not to shabby either.

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