Name: Lenny Grover
URL of 1st Site: http://www.adswappers.com
Traffic Statistics: http://www.adswappers.com/stats
Asking Price: $2500/obo
E-mail Address: me@lennygrover.com
Revenue Per Month: varies
The site is powered by a set of Perl CGI scripts designed specifically for this site, and makes use of a MySQL database to store user info, etc. The TimeSwappers software was developed in Visual Basic and the copyright and source code will pass to the new purchaser. In order for users to begin using AdSwappers, they must register, and then activate their accounts using their e-mail address. The site currently has 6083 activated members. Given that I received about 1000 bounce-backs the last time that I sent out a e-mail newsletter (approx. 3 months ago), the site is priced at about $.50/valid registered user.

When I first made credits available for purchase about a year ago, I made over $300 in sales in less than a month. However, sales have tapered off considerably and I received only a single $50 order in October. I have not had time to work on this site and it is possible that traffic and orders would pick up if the site were actively managed. Over the past 3 months, since the last newsletter, the only work that I have devoted to the site has been processing account deletion requests (several are received with each newsletter and all such requests have been honored). The site is almost completely automated.

I have offered this site for sale several times before but have not been presented with any serious offers. About a year ago, I was offered $600 by a competitor for the AdSwappers.com domain (and traffic) and I believe that the scripts, software, membership database, and revenue justify a higher valuation.


URL of 2nd site: http://www.popupswappers.com
Traffic Statistics: http://www.popupswappers.com/stats
Asking Price: $1500/obo
E-mail Address: me@lennygrover.com
Revenue Per Month: varies

This is a category-targeted pop under exchange that is run by custom PHP scripts supported by a back-end MySQL database. Webmasters are asked to categorize their sites and confirm their e-mail addresses when they register. Through an web-based administration console, you then are able to review each site to ensure that its content is suitable for the exchange and that it is correctly categorized. Unlike other targeted exchanges, where users in unpopular categories merely accumulate credits, as not enough sites are available to display their pages on, PopUpSwappers automatically provides targeting based on availability. Thus, for each given pop under display, the database is first queried for sites with pending credits within the appropriate category; however, if none are found, the user displays an untargeted ad rather than a default. This increases webmaster satisfaction, as an untargeted visitor is better than none at all.

Another problem we encountered was that webmasters would register English language pages but would just send large volumes of worthless Chinese traffic through the exchange. Thus, we established a parallel rotation for Chinese-language traffic to ensure that honest users would not receive lower quality traffic. When you review sites for acceptance, you have the option of either placing a site in the English rotation or in the Chinese rotation. You could also use this functionality to create a multilingual pop under exchange if you so desire.

Scripts for pop under exchanges generally sell for $500+. Furthermore, these scripts are made available to other sites, which are then able to offer the same functionality that you are. This sale includes the copyright to the custom PopUpSwappers scripts, as well as the existing traffic and membership base.


URL of 3rd site: http://www.onlythehot.com
Traffic Statistics: http://www.onlythehot.com/stats
Asking Price: $500/obo
E-mail Address: me@lennygrover.com
Revenue Per Month: NONE...EVER

This site was started as a JOKE, back when AmIHotOrNot was first released. Back in March, 2001, when OnlyTheHot was created, it was featured in NTK, Blog.org, and, I'm told, even found its way into the moderators discussion board on HotOrNot.com. It sports a great JavaScript navigation system and could be used as an effective viral marketing vehicle for any website that is targeting the college or twentysomething crowd. Even though I received numerous volunteer applications, I never updated the database since the site was first released (except to change the amihotornot.com URLs to hotornot.com URLs, and to add the male listings from a subset of the links then on http://log.waxy.org/hot ) and the site is very much a work in progress. It has a Perl script for users to sign up for the mailing list, and another PHP script, which can be run from crontab, that will automatically send out a set of random links from the database each day to subscribers.

Adding sites to the database requires creating a text file with URLs listed one per line, and then running a Perl script; deleting links requires running a SQL query. As I indicated, this site was never meant to be professional and is a work in progress prepared to be adopted by somebody who is comfortable with Perl/MySQL.

Traffic has dropped off virtually to zero because I have not touched this site since its inception. However, will an update and a little promotion, it should be able to attract a considerable amount of traffic and would be a great promotional vehicle for a related site.