View Poll Results: Smaller file size vs. Better graphic quality for banners?

12. You may not vote on this poll
  • Smaller file size is better, at or below 10k

    5 41.67%
  • Smaller file size is better, at or below 30k

    1 8.33%
  • Neither one matters to me

    0 0%
  • They are equally important

    5 41.67%
  • Image quality is more important than file size

    1 8.33%
Results 1 to 6 of 6
  1. #1
    Join Date
    January 18th, 2005

    As I am working to make new creatives for my affiliates, I am it better to sacrifice image quality for smaller file-sizes of images, or is image quality more important? And what do you consider a small file size?

    Thanks for your help...

    v: 610.323.2200x2206
    f: 610.323.6268

  2. #2
    Full Member
    Join Date
    January 17th, 2005

    Small file size does not have to equal poor quality. Choice of colors used and composition of image has an influence on size. Number of layers of animation can inflate size. Static creatives are better. Size of image itself can influence the file size, although I have seen some 120x60's that had larger file size than say a 468x60 or even a 120x240.

    Flashy images with little information serve little purpose. Creatives that invite the shopper to seek more information or say this is what I am looking for are better. To a shopper the text BMW would mean more than a dark picture of a car.

    Small file sizes load faster therefore making the ads available to shoppers with slow modems quicker and will make it less likely that they will leave the page before it finishes loading.


  3. #3
    Affiliate Manager emphimy's Avatar
    Join Date
    January 18th, 2005
    Astoria, NY
    it must be smaller size and good looking
    good looking means not high kb banners...

    dive deep ride fast

  4. #4
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    To a point, I prefer higher-quality images over file size.

    Basically when I'm looking for banners I want them clean and crisp (not blurry!) no matter what the file size or design. Overoptimization for file size can totally destroy the professional look of a banner! It's better to start with a simpler-looking banner to begin with, than to make a graphically-intense one and then slaughter it in order to make it fit a file size requirement.

    -Early in life, I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change. ~ Frank Lloyd Wright

  5. #5
    Join Date
    January 17th, 2005
    I agree with Leader on this one, keep it crisp and clean and simple always seems to work the best.

    Some of the world's greatest feats were accomplished by people not smart enough to know they were impossible..

  6. #6
    Assistant Regional Manager Rik's Avatar
    Join Date
    January 17th, 2005
    New Zealand
    I like good clean professional banners too but I generally avoid anything over 20kb but give allowances between 15 and 20kb.

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