View Poll Results: If you DO promote coupons...

Voters
17. You may not vote on this poll
  • Dollar-Off Coupons

    7 41.18%
  • Percentage-Off Coupons

    6 35.29%
  • Free Product Coupons

    0 0%
  • Free Shipping Coupons

    4 23.53%
Results 1 to 5 of 5
  1. #1
    Member
    Join Date
    January 18th, 2005
    Posts
    148
    If you do promote coupons, what type of coupon do you prefer to promote or have you found most successful with your visitors?

  2. #2
    Retired Member
    Guest
    I actually prefer a combination.

    20% off plus free shipping.

    The free shipping keeps the buyer from thinking they'd be better off going to a local store and the percent off gives them a deal.

    Best of both worlds.

    Retired Member

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    641
    The dollar off coupons seem to get a better response, guess that's why you see so many of them in recent years.

    As for myself , I'm not so easily fooled by them

    $10 off $100 or more sounds great without much thought behind it. Hey, it's ten bucks for free , right ? NOT ! In reality , it only means :
    No discount for you , UNLESS you spend at least $100 , in which case, we'll give you a lousy 10% discount .

    BTW, I voted Dollar-Off Coupons

  4. #4
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,086
    As affiliate don't get commissions on shipping fees, the free shipping is the best for affiliates.



    The x dollars off y purchase is great for items like books, where it is easy to throw a few extra things in the box. In such cases the coupons increase the dollar amount of the sale.



    They are a killer for stores that don't have convenient trinkets to toss in the box. If all the items in the store cost $40, then there is nothing to toss in the box to make a $49.95 order reach the magical $50 tier.

    sound thinking

  5. #5
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    I like em all but studies have shown that you get the best response from consumers with free shipping deals. Also a merchant test this out:

    Product cost $200 Shipping $20
    Product cost $220 Shipping Free

    And got better response with adding the shipping cost to the product and offering free shipping.

    "The successful man is the average man, focused."

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