View Poll Results: Would you use a Co-Branded site?

Voters
24. You may not vote on this poll
  • Would you be interested in a hosted Merchant site that allows you to sell one merchants specific products only?

    6 25.00%
  • Would you be interested in a hosted Merchant site that allows you to sell several merchants products?

    9 37.50%
  • What the heck does the term Co-Branded mean?

    3 12.50%
  • This subject doesn't really interest you

    6 25.00%
Results 1 to 10 of 10
  1. #1
    Outsourced Program Manager e-Gazer's Avatar
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    January 18th, 2005
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    Currently we are in the thought process of creating Co-Branded sites for our affiliates as an additional marketing tool.
    The site would allow you to sell our products without the hassle of dealing with shipping, payment, or Client Services calls. You name and brand the site yourself, as well as drive traffic and we would handle the rest.

    Which of the questions below do you feel the most strongly about?

  2. #2
    ABW Ambassador Jane's Avatar
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    If the merchant is hosting/suppling the site it usually doesnt work well.

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>You name and brand the site yourself <HR></BLOCKQUOTE> Does this mean the merchants name isn't on the site? How is that cobranding? I don't want to look like the responsible party for something I actually have no control over.

    Merchant supplies/hosts the shopping cart that I can build a real site for on my server. I link to merchants cart, I have full control of my site. This would work great!

  3. #3
    ABW Adviser Panel Dynamoo's Avatar
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    Actually "white label" sites can be huge sales drivers. I've seen examples of white label sites that are very competitive in Google for key search terms.

    A good white label site allows the affiliate to customise the site extensively, to give it a different look and feel from other sites (and to make it look like less of a duplicate to Google and other SEs).

    The best ones I've seen are actually hosted by the merchant (because that makes it easier to integrate it into back-end stuff like ordering) but controlled by the affiliate. Of course, this can only be a single merchant site, but I don't see the harm in that.

    In my view, these can be real money earners.
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  4. #4
    ABW Ambassador Jane's Avatar
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    That is the problem I have always seen with merchant hosted sites. They give you NO control and you can't optimize a site you don't have access to. All you can do is advertise it. If the affiliate has full control over the site design it would work great.

  5. #5
    Outsourced Program Manager e-Gazer's Avatar
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    What would you need control over to have it as a white label site?
    - content
    - images
    - banners
    - products

    What else am I missing?

  6. #6
    Analytics Dude Kevin's Avatar
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    Beachy: Think this got bumped by a drive by (since removed). It's from 2004
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  7. #7
    ABW Ambassador
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    ya, winstontuse did a number a ABW last night.

    All recent posts by that clown are SPAM

  8. #8
    Newbie
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    February 13th, 2009
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    This raises a lot of interesting questions. I have thought about it a lot for my own site... and I will do it one day when I get around to it... I think it has a lot of potential. There is a lot to think about though.

  9. #9
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by RugmanAM
    What would you need control over to have it as a white label site?
    - content
    - images
    - banners
    - products

    What else am I missing?
    meta tags

  10. #10
    http and a telephoto
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    Rugman isn't asking this now, this is from 2004. Closing thread, it apparently has turned into a spam magnet.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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