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  1. #1
    Affiliate Manager Seb-Medex's Avatar
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    Hi all,
    is Alexa Ranking a good tool to evaluate the traffic of a website ?

    regards,
    [left][b]Sebastien Boyer[/b][/left]
    [left]Affiliate program manager[/left]
    [left]MedExpress Benefits Inc [/left]
    [left]email:affiliates@medexpressbenefits.com[/left][left][indent][i]MedExpress is leading the way in providing discounts on the Highest quality Healthcare.[/i] [url="http://www.medexpressbenefits.com"]http://www.medexpressbenefits.com[/url][left][i]Affiliate info & signup :[/i] [url="http://affiliates.medexpressbenefits.com"]http://affiliates.medexpressbenefits.com[/url][/left][/indent][/left]

  2. #2
    ABW Ambassador
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    no

  3. #3
    ABW Ambassador
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    imo
    NO
    It is too easy to manipulate.

  4. #4
    Affiliate Manager Seb-Medex's Avatar
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    TrustNo1 and Mike,
    could you explain more why you think this ranking is not revelant ?

    Regards
    [left][b]Sebastien Boyer[/b][/left]
    [left]Affiliate program manager[/left]
    [left]MedExpress Benefits Inc [/left]
    [left]email:affiliates@medexpressbenefits.com[/left][left][indent][i]MedExpress is leading the way in providing discounts on the Highest quality Healthcare.[/i] [url="http://www.medexpressbenefits.com"]http://www.medexpressbenefits.com[/url][left][i]Affiliate info & signup :[/i] [url="http://affiliates.medexpressbenefits.com"]http://affiliates.medexpressbenefits.com[/url][/left][/indent][/left]

  5. #5
    Full Member
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    Also,

    Rankings have been "tanking" recently and I believe this has to do with an AOL 9.0 glitch where certain sites such as .php ones are not viewable causing traffic to not register with Alexa.

    IMHO: Alexa is evil and its too bad its used by so many to determine valid ranking.. as much as I LOVE to see that # get lower and lower on all of my sites its crap.
    Lizabeth Sorensen
    Affiliate Program Consultant
    lizATemerchantconsultingDOTCOM
    www.emerchantconsulting.com
    518-233-7431 EST.

  6. #6
    15 years and counting
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    You can get some valuable information from Alexa. Is it accurate? No. It's a quick way to compare traffic. But don't believe everything you see, I'm sure you know it already.

  7. #7
    ABW Ambassador
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    "could you explain more why you think this ranking is not revelant"

    Because most normal people, those that visit our sites, don't have the Alexa toolbar installed. Mostly webmasters, computer people have it. And that fact that it's very easy to manipulate as Mike said.

  8. #8
    Roll Tide mobilebadboy's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>could you explain more why you think this ranking is not revelant ? <HR></BLOCKQUOTE>
    Stuff like this: http://www.google.com/search?q=alexa+booster

    As Mike said, they're fairly easy to manipulate, to give a false ranking. Rankings are merely based on those who have the Alexa toolbar installed, so they don't represent a true measure of a website's traffic.

    Some excerpts in their words:

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. <HR></BLOCKQUOTE>
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>The Alexa Toolbar works only with the Internet Explorer browser. Sites frequented mainly by users of other browsers will be undercounted. For example, the AOL/Netscape browser is not supported, which means that Alexa collects little data from AOL users, and our traffic to aol.com is likely lower than it would be for a more representative sample. <HR></BLOCKQUOTE>
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>The Alexa Toolbar works only on Windows operating systems. Although a large majority of the Internet population currently used Windows, traffic to any sites which are disproportionately visited by users of other operating systems will be undercounted. <HR></BLOCKQUOTE>

    Shawn Kerr (.com) | Disney World | SEC Football

  9. #9
    Affiliate Manager Seb-Medex's Avatar
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    So, knowing that Alexa ranking is not revelant, what would be the best way to evaluate the traffic that a website would get.
    For example id I would like to evaluate te traffic of potential affiliates, where sould I look at ?
    [left][b]Sebastien Boyer[/b][/left]
    [left]Affiliate program manager[/left]
    [left]MedExpress Benefits Inc [/left]
    [left]email:affiliates@medexpressbenefits.com[/left][left][indent][i]MedExpress is leading the way in providing discounts on the Highest quality Healthcare.[/i] [url="http://www.medexpressbenefits.com"]http://www.medexpressbenefits.com[/url][left][i]Affiliate info & signup :[/i] [url="http://affiliates.medexpressbenefits.com"]http://affiliates.medexpressbenefits.com[/url][/left][/indent][/left]

  10. #10
    15 years and counting
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    You can get ranking on a 2 year period and you have an access to the way back machine. Sure some idiots are playing with this free tool but I can spot a cheater pretty fast.
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Seb-Medex - I would like to evaluate the traffic of potential affiliates, where sould I look at <HR></BLOCKQUOTE>
    As a merchant you should worry first about your ability to sell and avoid to sign in bad affiliates. Traffic in that case is irrelevant.

  11. #11
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    When I built my first affiliate site I noticed that my Alexa Ranking went to 250k whilt I was building it. The only person visiting my site was me!

    Over the months I added content and visitors came. It went to 65k. I only visit this site 2-3 times a month now and the ranking is 195k.

    So it is really easy to manipulate your ranking single handed!

    Richard

  12. #12
    Affiliate Manager Seb-Medex's Avatar
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    ig only one person con bring a site to an Alexa Ranking of 250K, ....

    This information is very useless....

    thanks all.

    Regards
    [left][b]Sebastien Boyer[/b][/left]
    [left]Affiliate program manager[/left]
    [left]MedExpress Benefits Inc [/left]
    [left]email:affiliates@medexpressbenefits.com[/left][left][indent][i]MedExpress is leading the way in providing discounts on the Highest quality Healthcare.[/i] [url="http://www.medexpressbenefits.com"]http://www.medexpressbenefits.com[/url][left][i]Affiliate info & signup :[/i] [url="http://affiliates.medexpressbenefits.com"]http://affiliates.medexpressbenefits.com[/url][/left][/indent][/left]

  13. #13
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    Think of it this way...

    Alexa only works on, Internet Explorer (itself) and not even ISPs or browsers which utilize the IE rendering engine, only on the Windows Platform, and essentially only if the end user themselves clicked through to a link to Alexa specifically to download a copy of the Alexa toolbar.

    Alexa doesn't even consider users of browsers like Netscape which have the limited 'related links' functionality, or users who have clicked the javascript to create a bookmark to the weblet which allows you to add a bookmark to get Alexa information for the current page on non IE browsers.

    When a user who meets all of the above limitations visits your site, then Alexa counts that one visit as a 'vote' and tallys that vote towards that sites site ranking.

    The system could potentially detect people who keep visiting the same sites daily, every day, but it would get tougher to determine between content driven sites which are sticky enough to warrant said return traffic, and site owners who are trying to inflate their own Alexa rankings.

  14. #14
    Affiliate Manager Seb-Medex's Avatar
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    The question now is : does Alexa have a huge enough number of users of their toolbar to make it a good sample for statistics ...
    [left][b]Sebastien Boyer[/b][/left]
    [left]Affiliate program manager[/left]
    [left]MedExpress Benefits Inc [/left]
    [left]email:affiliates@medexpressbenefits.com[/left][left][indent][i]MedExpress is leading the way in providing discounts on the Highest quality Healthcare.[/i] [url="http://www.medexpressbenefits.com"]http://www.medexpressbenefits.com[/url][left][i]Affiliate info & signup :[/i] [url="http://affiliates.medexpressbenefits.com"]http://affiliates.medexpressbenefits.com[/url][/left][/indent][/left]

  15. #15
    Resident Genius and Staunch Capitalist Leader's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> The question now is : does Alexa have a huge enough number of users of their toolbar to make it a good sample for statistics ...
    <HR></BLOCKQUOTE>

    I'd say the answer is a resounding NO! If there was a huge pool, it wouldn't be possible to cause such drastic changes just by one person DLing the bar and hitting a few sites repeatedly.

    I'd read a lot about the uselessness of Alexa, and after this thread I finally decided to test it for myself.

    I DL'd the toolbar, and proceeded to become a frequent visitor to one of my sites. I've made a point of hitting it 4-5 times a day with the toolbar active.

    At the first hit w/the toolbar, it showed my ranking as something like #2,800,000.
    Now it's showing a "3 month average" of 2,147,799. But that hardly tells the whole story--For the *week* the average has jumped to 1,339,372. And for the DAY, I'm at 492,131.

    I figure if I give it a couple more weeks I'll be in the top 100,000!

    Maybe I'll make that site my homepage and go for "mover and shaker" status
    There is no knowledge that is not power. ~Hemingway

  16. #16
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Leader - I DL'd the toolbar, and proceeded to become a frequent visitor to one of my sites. <HR></BLOCKQUOTE>
    I tried to do that to test Alexa and I've experienced imcompatibility problems with Google tool bar. So, I'm not going to install Alexa.
    I was expecting them to have a wider reach thanks to amazon.
    I like the tool, and I would like it better if it was really accurate.

  17. #17
    Affiliate Manager Seb-Medex's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Zeus : I like the tool, and I would like it better if it was really accurate <HR></BLOCKQUOTE>

    Unless it is absolutly useless....
    [left][b]Sebastien Boyer[/b][/left]
    [left]Affiliate program manager[/left]
    [left]MedExpress Benefits Inc [/left]
    [left]email:affiliates@medexpressbenefits.com[/left][left][indent][i]MedExpress is leading the way in providing discounts on the Highest quality Healthcare.[/i] [url="http://www.medexpressbenefits.com"]http://www.medexpressbenefits.com[/url][left][i]Affiliate info & signup :[/i] [url="http://affiliates.medexpressbenefits.com"]http://affiliates.medexpressbenefits.com[/url][/left][/indent][/left]

  18. #18
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    From my experience, the ranking is based on Page Views which is pretty broken. A single user can go to the site and click everywhere boosting the rank. Now, that single user's click effect stop doing too much as the ranks get higher. But like others mention, there are too many factors that isn't included. Still, I would look at it as a general guide if I want to compare site, taking the info with a grain of salt.

    I actually believe that the "Reach per million users" stats is more useful than rank. Again, that's because rank depends on page views and not individal IPs of users. So, "Reach per million users", I believe, tracks the various IPs so it's a slight more accurate model for how many individual user went to the site. I'm not completely sure if that's true but it's worth a look into.

  19. #19
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Removed
    Last edited by Haiko de Poel, Jr.; March 4th, 2005 at 08:43 AM.
    Continued Success,

    Haiko
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  20. #20
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    Alexa ranks well with people who reach people who want alexa to count. That is all it counts. ABW is popular with desperate webmasters hoping the alexa ranking means something, so they have the toolbar installed. So it ranks well.

    Haiko, I have a forum with 10x the numbers you do - we rank 172,000. I am happy to heavy users that well educated.

    Chet

  21. #21
    Defender of Truth, Justice and the Affiliate Way
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    Maybe static addicts vs desparate webmasters.

  22. #22
    ABW Ambassador DesignerWiz's Avatar
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    If you go to sites like FakeRank.com you'll see just how easy Alexa is manipulated.
    Ray Thomas
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  23. #23
    Resident Genius and Staunch Capitalist Leader's Avatar
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    At the first hit w/the toolbar, it showed my ranking as something like #2,800,000.
    Now it's showing a "3 month average" of 2,147,799. But that hardly tells the whole story--For the *week* the average has jumped to 1,339,372. And for the DAY, I'm at 492,131.
    UPDATE: Current "1-week average" for that site: 89,423
    Amount of Alexa-toolbar users that I can find in my log files, whose IP does not resolve back to me: 0!

    I wonder how high I can get it?
    There is no knowledge that is not power. ~Hemingway

  24. #24
    Full Member garystarling's Avatar
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    It is all rather pointless; if you look at the most popular sites they are based in Korea or Japan - see http://www.alexa.com/site/ds/top_sit...obal&lang=none. So unless your site has a large following in the Far East then the stats will not be relevent.

    Leader, if you want to make it to the top ten why not create a dummy site (alexarankingsarecrap.com) and post it here for us to click on!

  25. #25
    Member Azam's Avatar
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    None of Alexa's vociferous critics have answered the question posed above: what alternative tool would you use to determine the amount of traffic to a site?

    Have read gallizions of webmasters criticising Alexa over the years, but not *one* has come up with anything close to evaluating the relative amount of traffic to a site.

    Also: how would people rate ranking.com? Is it more/less accurate than Alexa?

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