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May 25th, 2004, 05:23 AM #1
The program uses optimization technology that grants more frequent exposure to ads that perform well while reducing the exposure of ads that perform poorly on certain publisher's Web sites. Currently, only text ads are supported by CJ Evolution, but Jeff Pullen, Commission Junction's general manager, says he sees an "opportunity to expand in the future. (CJ Evolution) is meant to be a complementary channel that is built on performance." He adds that the program is less an alternative advertising channel than an optimization tool. (The program) looks at conversions--"if it happens to be a contextually relevant place, great," Pullen says.
ClickZ's versionContinued Success,
The secret of success is constancy of purpose ~ Disraeli
May 25th, 2004, 06:22 AM #2
Wow, nice. However, I rarely use a text ad. Wonder how long until they use other ads?
Thanks, Haiko, for sharing this with us.Ron Bechdolt | Affiliate Program Management Consultant
7 Days A Week Marketing
May 26th, 2004, 01:17 AM #3
- Join Date
- January 17th, 2005
Hi Haiko, could u explain the meaning of CJ search and CJ evolution in simple words..? I am not able to get the right meaning. How does it function?Thanks
May 26th, 2004, 06:56 AM #4
I suppose adsense will see this as competition. Too bad CJ can't come up with something we can use alongside adsense.
However, maybe this will work on some of the pages we've done that are aimed narrowly at certain merchants; something that can lurk at the bottom of the page and trap the bored visitor wanting to surf off the page.
Now, just two things to think about:
how much are we going to get out of this?
how parasite-free can it be?
May 26th, 2004, 07:02 AM #5
and how many years will it take for this to filter down to the point where most of us even qualify to use it?
Oh, well . . .