I was looking at the Web Site Performance by Advertiser Report.

Anyway, I think it would be informative to add the Advertiser's 3 month EPC on this report. It would be a great way to see how we compare with the world.

If you really wanted to be cool. You coul take the clicks summary and multiply that by the advertisers EPC and call this figure expected earnings...again...just a nice way to help web masters understand how they perform.