Results 1 to 7 of 7
  1. #1
    Newbie
    Join Date
    January 18th, 2005
    Posts
    17
    Hi , i know this question might be silly for many of the affiliates who are veterans. I would want to know what does the 3 month EPC and a 7 day EPC signify about a merchant. In what way does this statistic help an affiliate choose an appropriate merchant? I am new to this concept , so i am getting confused.Kindly help

  2. #2
    ABW Veteran Student Heyder's Avatar
    Join Date
    January 18th, 2005
    Posts
    5,482
    It measures the amount of money they have paid out per 100 clicks received from affiliates.

    example: 2 sales result from you sending them 100 visitors. You get paid $3.00 per sale earning yourself $6.00. Your epc is six dollars. The merchants epc is the same but they are averaged by all of their affiliates.

    It's up to you to decide if you think epc is all that important or not. There's plenty of arguement both ways on it.

  3. #3
    Internet Cowboy
    Join Date
    January 18th, 2005
    Posts
    4,662
    It also shows a trend.
    If a site was doing very well, then changed something and now sales are suffering as a result of the change, that is reflected in the difference between 3 month and 7 day EPC.
    Inversely, if the site is hot now due to new mdse. or whatever, you see that too.


  4. #4
    ABW Ambassador Packy's Avatar
    Join Date
    January 18th, 2005
    Location
    Syracuse
    Posts
    4,205
    SHerley,

    A couple of other things to keep an eye on with the EPC.

    *Look for consistancy in the 3mo and 7day EPC - Sometimes you may see a big difference in 3 mo and 7 day EPC where the 7 day EPC is higher. In some instances but not all that may mean that the merchant has a high reversal rate.

    On another note you may see the 3mo alot higher than the 7day. In some instances the merchant could be a seasonal merchant and right now isn't the season for the particular merchant meaning the merchant performs during the season when their products are popular.

    Another factor could be that the merchant batches sales, meaning they don't upload transactions daily but maybe every couple of weeks or once a month. In that case they may show a low or even zero 7 day EPC but a high 3 month EPC.

    Another thing IMO to remember is just because a merchant may have a low overall EPC doesn't mean that you won't make money with them. The overall network could be sending them less quality traffic or not as targetted traffic as you may send them. In that case your EPC could be alot higher than the overall merchants network wide EPC. Just a few things for you to take into consideration for what it's worth
    The Answer to the New York Tax Law - Repeal, REPEAL, REPEAL -

    Camping Gear and Equipment

  5. #5
    Member
    Join Date
    January 18th, 2005
    Posts
    89
    Also, 3-month EPC is calculated from the 5th through 3rd previous months. Example 3-month EPC for June is calculated from the numbers for January, February, and March. That is a good indicator of tenure.
    - Matt

  6. #6
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    Another potential reason for a discrepancy between 3-month and 7-day EPC: If the merchant is relatively low-volume, their 7-day EPC may fluctuate far more than the 3-month EPC.

    Keep in mind that network-wide EPC is a good indicator, but not infallable. I have some merchants where my individual EPC is considerably higher than their network EPC and others where it's lower.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  7. #7
    ABW Veteran Student Heyder's Avatar
    Join Date
    January 18th, 2005
    Posts
    5,482
    quote:
    In some instances but not all that may mean that the merchant has a high reversal rate.


    I have a good idea. They should report the actual reversal rate on each merchant. I wonder if anyone else has ever thought of that?

  8. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Affiliate EPC vs Merchant EPC
    By Airstrip in forum Commission Junction - CJ
    Replies: 3
    Last Post: August 19th, 2007, 08:21 PM
  2. 7-Day EPC vs 3-Month EPC
    By alexrein in forum Midnight Cafe'
    Replies: 5
    Last Post: March 1st, 2007, 09:02 PM
  3. 7 Day EPC or 3 Month EPC?
    By huhu in forum Commission Junction - CJ
    Replies: 0
    Last Post: July 21st, 2003, 05:54 PM
  4. Network Earnings, 7 day & 3month epc all messed up
    By popdawg in forum Commission Junction - CJ
    Replies: 4
    Last Post: July 2nd, 2003, 05:29 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •