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  1. #1
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    Any feedback / suggestions welcomed!

    I have a site selling turnkey websites which is moderately successfull, reasonable google ratings etc, and generates a fair number of conversions (about 1 in 40 from search engine clicks) - but I need to move it up a level. I have setup an affiliate program on the site, but it's not really working and I'm not sure why. So far I've only signed up 2 affiliates and received about 5 clicks from them! I've been wondering whether I should join up with Shareasale as a merchant - but I'm a bit worried that I might be missing something more fundamental, also seeing the recent posts regarding the site problems is also making me think that this may not be the best way forward. Any suggestions? I am not promoting the affiliate link very strongly on the front page because I don't want everyone to sign up just to get a discount, but maybe I should promote it more? Or should I just take a chance and sign up with SAS? Or perhaps I should just increase the payout? Any suggestions appreciated - even if it's just 'your products aren't suitable for affiliate selling'!

    The URL (if anyone wants to take a look) is www.usefulwebsitesltd.com

    Thanks for your time...

  2. #2
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    usefulwebs,
    I don’t mean to sound to harsh, but I wouldn’t sign up with your program simply because,
    1. You do not have any type of professional looking logo. Something I really think you need since your selling web sites.
    2. Your “Important notice” is a big turn off for anyone (looks unprofessional). There is no need to say this type of thing on the main page.
    3. Run your text through a spell checker. For example under your “Important Notice” it says “reorganisation”.

    Fix up your own site a little and you will probably get more affiliates, which in turn should help with increasing traffic to your site, via affiliates.
    I think you have some nice looking templates, websites, etc., so they should sell if people have confidence in your site.

  3. #3
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    Thanks emione.

    The 'important notice' went on a couple of days ago to alert potential customers of a period where we wouldn't be supplying sites. I'm not sure where else we could put it without hiding it away and potentially upsetting people - any suggestions welcome!

    Reorganisation is the English spelling (American is reorganization) - I can easily change that if you think it's important, but we do get a mixture of both UK and US customers.

    You suggest 'fixing up the site' - any suggestions on this (apart from the comments already made)? I am happy for people to be as critical as possible

    Maybe a complete site redesign is in order? The existing site gets good SE results, so I've been a little reluctant to do this - but maybe dropping a bit in the Search Engines is worth it if I sign up a good few affiliates??
    The problem is - which comes first? Changing the site, potentially losing SE position, and still not signing up affiliates would be a bit of a disaster!

  4. #4
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    Usefulwebs,

    I would suggest putting notices a little further in on a deeper page or near checkout; anywhere besides the first thing the visitor sees. Anyway, I know the notice was only temporary.
    As far as spelling of certain words, I would suggest you take a look at your web site stats. If most visitors are from UK, leave it as is. If most are US, then I would change it.

    As far as site design, I personally would not change it. If it gets good rankings, then great. I like a simple design and layout like you have, but I think the top portion is just a little to plain. I think it needs a little more flare with some type of professionally designed logo at the top corner. You might check out http://alexbet.com
    I’ve never used him before, but he designed the ABW logo and has a nice looking portfolio.

    Again, I didn’t mean to tear your site apart, just wanted to give my opinion.
    Like I said before, a little tweaking could take you to that next level.

  5. #5
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    Thanks - I certainly haven't taken any offense, quite the opposite. I really want rip it up type comments, it's so difficult to be objective when you've spent a lot of time on something

    I've temporarily removed the notice while I think about that, and I'll certainly check out logo designs - the main problem is the affiliates though... I certainly get a reasonable number of hits from google, msn, etc. and, as I said, I get a reasonable number of orders - but I'm still not sure of the best way to increase them. An affiliate program seemed to be the way to go - but to make sense of that I need to sign up affiliates! And that is not what is happening.

    It's a bit 'chicken and egg' situation - I would be happy to redesign the site for 'prettiness' or whatever at the expense of SE listings provided I had a regular stream of orders coming in from other areas, but if affiliates are not signing up because of the site design, I would be worried that they still wouldn't sign up after I changed it - and that would means using Adwords or something to attract visitors. As many people searching for turnkey websites are actually looking for porn or casinos (which I'm not prepared to sell), it could cost a lot of money to get back to the position I'm in now.

    I was really hoping for some advice from the experts!

    Thanks

  6. #6
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    Well - I've put in my request for a quote. Now to find out how many months I need to save for!!!

  7. #7
    ABW Ambassador
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    quote:
    I would be happy to redesign the site for 'prettiness' or whatever at the expense of SE listings
    . Enough with the negative thinking. You can redesign for prettiness and improve your search engine ranking as well. That sounds a much better plan.

    In fact if you divide the content on the homepage into two separate pages and recode the site so that the code for the left hand navigation appears after the main body content, you will rank better in any case.

    Search Engine Positioning - 1 Design 4 Life

  8. #8
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    Okay - you've convinced me (I think)..

    Please take a look at this page and see if you think it's better (it's obviously not finished yet

    I'd still really like some feedback on whether I should sign up with Shareasale though.

    Thanks for the advice so far - it's really appreciated.

  9. #9
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    - - - - -
    You might check out http://alexbet.com
    I’ve never used him before, but he designed the ABW logo and has a nice looking portfolio.
    - - - - -

    He's done work for me as well, very timely, excellent quality.

    "Nothing like a nice piece of hickory."
    -Preacher, Pale Rider

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