YachtIQ.com Affiliate Program
May 20th, 2004, 06:59 AM
Why would anyone in their right mind join this program for 3.5% commission.
The standard markup from the wholesale price is 100% or more and then everyone discounts the stuff 25%.
I use to work for a sporting goods store that specialized in fishing stuff.
BTW, they went BK, because all the customers went to Walmart. And most of the boats on the market come with the electronics as a spiff.
Pay 10% and you may get some takers.
May 20th, 2004, 07:10 AM
Thank you for that insight. I will pass along to the company.
Boatersworld: 3% commission on their affiliate program.
Overtons: 4% commission on their affiliate program.
Affiliate Program Consultant
May 20th, 2004, 07:31 AM
May 20th, 2004, 07:42 AM
Thank you both for your opinions. The purpose of launching a program on ABW is to see suggestions and like I said I will take back to my client.
I really appreciate your insight and if you have experiences and opinions to share please feel free to contact me directly through PM, phone or email as well. We look forward to growing the program based on your suggestions as you are the experts on what works when promoting this niche merchant type.
So are you both saying that those other boating companies are not being promoted as well due to low commissions?
Affiliate Program Consultant
May 21st, 2004, 01:44 AM
Why does it matter what your competition pays? What matters if your looking for good affiliates is what do good affiliates consider a minimum standard thats fair and worthy of their promotion efforts.
Your competition can always find newbies, hobbyist and no minimum standard affiliates to fill their ranks but is that what you want?
If your serious about selling products and want those so called "supper affiliates" that bring in customers like never before, your going to have to meet their minimum standards, not your competitors. Most of those affilites would not waste their time on any merchant that pays less than 10% commission, less than a 30 day cookie and unlimted occurences. Your real competitors for affiliates are the thousands of merchants with affiliate programs that operate above those minimum standards.
Of course, there are exceptions once in awhile like do they offer a datafeed, will 9% commission out weigh a 365 day cookie, will I ever get my money etc but the basic minimum standard for me to consider looking twice at any merchant anymore are the ones listed above. In my newbie days I wasted a lot of time on cheap results, the same effort spent on better merchants is much more profitable.
If there is no profit margin in a product then I don't want any part of it and a merchant should not bother with an affiliate program that ask others to work and put out effort on products that have no profit in them. This sounds like a recipe for bankruptcy and if thats the business plan then they can just go bankrupt without taking me with them. It matters not one iota if their competitors are on the verge of backruptcy too!
If all sporting merchants are losers, then don't promote any sporting merchants. If a merchant says, but the average sale is thousands of dollars so therfore we only pay 3% then he's off the radar screen too!
I really don't care so much about the price of the products, whats more important to me is if the merchant is going be fair in his dealings with me or try to squeeze me for every drop he can get. The definition of fair is somewhat in the eye of the beholder (or victim) and in my case it starts with nothing less than 10% commission, no less than a 30 day cookie and unlimited occurences or a real good reason why not. What competitors do and product price are not real good reasons.
You may think you want affiliates that already have traffic on a sporting related site and that could very well work out pretty good in the short term but the super affiliate will build a brand new sporting site built totally around your products and knows how to get it ranked and promoted for highly targeted traffic. This takes a little time (some AMs expect miracles in the first 60 days, it takes that long or longer to get spidered and indexed) but 6 months down the road he'll be blowing the doors off the site that threw your banner up as an after thought or out of convenience.
Hope this helps:
The purpose of launching a program on ABW is to see suggestions
May 21st, 2004, 01:49 AM
quote:Now I know what the problem is, I've got to learn how to spell it first! "Super"
want those so called "supper affiliates"
Just think, in 6 more months now I can be rich.
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