We are new to the whole affiliate scene, and I have a few questions to ask before I start a new merchant program. Just a brief description of what we do. Our main site is http://www.esites2go.co.uk and we setup small businesses and websites.

The main question is, what advertising do affiliates want? Animated banners? Static ones? What sizes also? Any size limitations? Any recommendations would be welcomed.

Also what do you think of the commission we are thinking about offering;

Per sale $50 and second tier of $5.

Also we were thinking of perhaps a $500 bonus to the first affiliate to refer 20 sales through the new program. Is this allowed?

Any thoughts are welcomed, and any info to help us understand how to better our future service to any affiliates we recruit.