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Thread: How to best handle buy/add to cart link...

  1. #1
    Newbie
    Join Date
    January 18th, 2005
    Posts
    35
    It seems a little odd to me to have a "Buy Now" link on my site that ends up dropping the customer on essentially the same page on the Betty site. Is there a better way to do that?

  2. #2
    Chief Betty Victor Hanna's Avatar
    Join Date
    January 18th, 2005
    Location
    San Mateo, CA
    Posts
    881
    Hoping I am reading the question correctly, would you rather bypass that page, and go straight into our shopping cart?

    I'd have to think about that..

    Regards,
    Victor Hanna, The BettyMills Company
    Home of Snack Rewards and the Double Markdown!
    Affiliate Login: http://www.GetBetty.com
    Signup Page: https://getbetty.com/affiliate_signup.aspx
    Home Page BettyMills.com

  3. #3
    Newbie
    Join Date
    January 18th, 2005
    Posts
    44
    Victor, Do give it a thought. Our conversion rates where we can allow customer to add to cart are about 20% v/s 7% across other programs.

    Needless to say... our conversion rates at this moment are pretty pathetic for bettymills.

  4. #4
    Chief Betty Victor Hanna's Avatar
    Join Date
    January 18th, 2005
    Location
    San Mateo, CA
    Posts
    881
    Shri,

    I'll take a look at it. Somehow we would have to append an action to the end of the URL that would place it in the cart. I sent off a note to the engineering folk.

    Regarding conversions, your April conversions were pretty low at 1.18%

    We did experience quite a few 6%, 7%, 12% and even a 20% conversions in the same period.

    I just checked your site, which is very nicely designed, but also very deeply linked. There are quite a few clicks required to get to the BM page, and I wonder if that is affecting conversions.

    On product level reporting, our system has the ability to do it now, but the issue we face is that many of our orders have a multitude of product line items, and our tech folks are nervous about passing all that data over the wire at the checkout time. We have not completed testing on this piece yet.

    We still have in the engineering queue an interface that would allow you to put in the transaction ID and retrieve the items display.

    I don't have an ETA on either yet, but it will get done. In the meantime, I can still shoot out a report to you next week for your sales in April/May.

    Regards,
    Victor Hanna, The BettyMills Company
    Home of Snack Rewards and the Double Markdown!
    Affiliate Login: http://www.GetBetty.com
    Signup Page: https://getbetty.com/affiliate_signup.aspx
    Home Page BettyMills.com

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