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  1. #1
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Disturbing fact that over a year ago BeFree bounced some large affiliate checks when they were too cheap to guarantee their own bank balance (required some fees and compensating balance) while having 150 million tucked away in the bank. I predicted at that time BeFree would use this snafu to set in place a policy to further delay affiliate payments under the guise of a merchant payment check clearing timeframe to EARN INTEREST on affiliate commissions.

    They can't bring us consolidated payments but had no problem holding merchant payments on approved vouchers for 2-3 weeks before parting with the funds. ValueClick with a 300 million war chest furthers this un-published policy seeing that earning interest on other peoples money is a nice FREEBEE. This move will eventually drive all the honest/converting merchants there into migrating to inhouse or another network.

  2. #2
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    Mike,

    What's really interesting is that you can buy ValueClick for less than the $300 million they have in the bank.

    What the problem is with BeFree & VC is they both have serious cash flow problems - advertisers are not willing to pay high enough prices for them to cash flow their overhead.

    They got a bunch of money in the market, Cd's and such but these things don't pay out monthly and since they are both public, they can't just say hey let's spend it.

    $300 Million only generates $24 million or so at todays long term bond rates. $2 million per month is not enough for VC to cover it's overhead.

    And so it goes as Linda Ellerbee says. LOL.

    Buy Gold stocks.

  3. #3
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Befree is the home of the ZERO COOKIE day merchants. To add insult to injury they set the parasites with longer cookie days to funnel the money into a few baskets..

  4. #4
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    Are you saying that befree (or is it the merchants themselves?) intentionally gives the scumware affiliates longer cookie days? Why on earth would they do this? Why on earth would any vendor even allow these scum into their affliate program? How can this in any way be beneficial?

  5. #5
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    The Duperaffiliates posing as merchants like Gator/ShopNow/eBates/Iwon ..type incent or traffic hijacking sites have the pull to demand upfront fees and longer cookies from participating merchants as they figure out other ways to rape their pocketbooks.

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