I run a content/forum site with its own click tracking system, and the site software cycles a random banner ad on each page view. The banner manager has an entry field for banner image url and one for the link url.

It is possible to wade through the generated code to dig out the appropriate urls for each, but I find that the referenced image url in the code is usually too long to fit in my banner manager's image url field (100 characters).

I find that some other affiliate managers have short urls in their generated banner code, and request that BeFree does the same so that I don't have to download the banner image every time I want to change one, and also so that our reporting screens contain the same information.