Results 1 to 2 of 2
  1. #1
    Affiliate Manager rhkocatas's Avatar
    Join Date
    January 17th, 2005
    Posts
    150
    This is a recent article from Internet Retailer about affiliate marketing. I am curious how may PPC affiliates have run into objections over using the merchants' trademarks in marketing efforts.

    We see no reason in preventing this type of behavior but clearly the issue is not so black and white among merchants. As far as we can tell it makes no difference if we are paying an affiliate or Google for a sale as the costs end up about equal.

    I can't even imagine what a pain in the a$$ it would be to monitor affiliate compliance.

    -------
    Reha - uSubscribe.com
    Come' on..Everyone loves magazines!
    Start Earning 40% for every Magazine Subscription Sold
    Reha Kocatas - MagazineAgent.com
    Programs available on Commission Junction and ShareASale.com
    Highest Commissions on Magazine Subscriptions Visit the Magazine-Agent Affiliate Forum

  2. #2
    Newbie
    Join Date
    January 18th, 2005
    Posts
    1
    This is my first post here...hi to all.

    This topic of affiliate ppc advertising is going to get hotter. In the article referred to above Hoge is quoted:

    "As long as affiliates’ keywords appear below ours, that’s a benefit to us,” Hoge said. “But we say that affiliates can’t outbid us for our key cost-per-click words. If they try to push us down in search results, we tell them not to.”

    Merchants benefit from affiliates bidding closely for keywords by limiting the position of competitors. This could not be achieved without the affiliate. Search engines benefit by achieving the maximum value for keywords within current market tolerances. The effect of this is like a maturing market, where we could just end up competing for market share.

    Perhaps the merchant would be better off aiming bids at the lower positions once they have affiliates using ppc promotions. Sounds crazy? Whats the cost of securing top two postions? Or top three?

  3. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Internet Retailer Article - Performics signs 16 new affiliate clients
    By Trust in forum Google Affiliate Network - GAN
    Replies: 23
    Last Post: August 18th, 2006, 04:05 PM
  2. Internet Retailer Magazine
    By Trust in forum Midnight Cafe'
    Replies: 5
    Last Post: April 5th, 2005, 10:37 PM
  3. Internet Retailer Magazine...
    By WiredPages in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 2
    Last Post: January 5th, 2005, 04:38 PM
  4. Internet Retailer Article
    By ShawnSchwegman in forum Midnight Cafe'
    Replies: 2
    Last Post: February 4th, 2003, 02:24 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •