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  1. #1
    Newbie
    Join Date
    January 18th, 2005
    Posts
    11
    (I am not too sure if these articles have been brought up already)

    These articles from two years ago gives hope to all those fighting against the Gator-like ad targetting:


    Estee Lauder Wins German Lawsuit Against Excite http://www.adlawbyrequest.com/intern...rGermany.shtml

    Excite agrees to settle in Estee Lauder lawsuit http://media.guardian.co.uk/newmedia...410352,00.html


    If Estee Lauder can win a lawsuit against Excite for selling targetted advertising based on Estee Lauder trademarks, it should be just as easy for another giant to win a similar lawsuit against Gator for selling targetted advertising based on the company's url.

  2. #2
    Newbie
    Join Date
    January 17th, 2005
    Posts
    1,537
    Thanks alot Lawrence. I sent the link to the legal beagle and he is overjoyed.

    Now maybe he will get off his ass and finsih my compliant and file it

  3. #3
    Newbie
    Join Date
    January 18th, 2005
    Posts
    11
    I am sure there are many companies that would be more inclined to file suit against companies that practice url-based ad targetting if they knew the result of the Estee Lauder case.

    Just my $.02.

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