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  1. #1
    Newbie
    Join Date
    January 18th, 2005
    Posts
    24
    Hi,

    in some promotion tips I read that ezines are the most cost effective way to advertize e.g. US $ 20 to contact 7000 users.

    My experience is that ezine advertising is cheap, but nevertheless wasted money. It's better to buy some pizzas instead.

    What is your experience? Does anybody know a newsletter targeted to craftsmen with paid
    ads?

    Thank you for your time and your postings

    Ferdinand

  2. #2
    ABW Ambassador Doc Sawyer's Avatar
    Join Date
    January 18th, 2005
    Location
    Southern California Desert
    Posts
    567
    Do You Read all your e-mail?

    I receive several "e-zines" a day and delete them all without a look.

    My personal opinion is that "e-zines" are a waste of advertising $$.

    "Half this game is ninety percent mental." -- Phillies Manager, Danny Ozark

  3. #3
    Assistant Regional Manager Rik's Avatar
    Join Date
    January 18th, 2005
    Location
    New Zealand
    Posts
    865
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>in some promotion tips I read that ezines are the most cost effective way to advertize <HR></BLOCKQUOTE>
    Depends on the ezine.

    For example, I always read and click the sitepoint tribune ads because they are extremely tragetted, there are usually only 2 ads and IMHO the ezine itself is very professional.

    But there is another ezine I'm subscribed to that is kind of amateur and it has about 6 ads per issue. For some reason I completely ignore all 6 of those ads.

    I don't know any craftsmen ezines but if it is highly targetted and has good content, it could work. My advice is that if you do find a related ezine, take a look at some back issues and contact previous advertisers for feedback.

    Just my 2.034564 cents.



    ------------------------
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    [This message was edited by Rik on March 27, 2003 at 08:14 PM.]

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